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How to present statistics

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Inspiration run 2011

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How to present statistics

  1. 1. “TO BE DETERMINED” Anita Prinzie/Nicole Huyghe
  2. 2. X Back to the basics Striptease Get read of the unnecessary Back to the future Made to stick Before and after Strip your presentation 2
  3. 3. NO Background slides AGENDA Detailed methodology slides 75 BARCHARTS 23 cluttered line charts Headers and footers FANCY STATISTICS 3
  4. 4. 4
  5. 5.  goudzoekerSTICK TO THEGOLD 5
  6. 6. KEEP ITSIMPLE
  7. 7. Anita Prinzie & Nicole Huyghe solutions-2 “TO BE DETERMINED” Germany: Detailed price sensitivity curve Optimal price for Germany, based on the price sensitivity is €3.19 Base: 212 Base: 212 How many products of brand A would you buy at price X? 7 Inspiration run 2011 Version 2.2 17/05/’11
  8. 8. Revenue(million)€50 REVENUE VOLUMESHARE€30€10 €2.79 €3.19 €3.59 8
  9. 9. Germany: Research conclusions Research conclusionsThe introduction of the new 700ml can will have a direct impacton brand A market shareThe share loss could partly be compensated by increasing pricesin order to keep the current revenue and margin levels(depending on the price that the new can will be launched)Price elasticity of brand A = 0.410ptimal price setting: €3.19/p 9
  10. 10. Research conclusions 10
  11. 11. RESULTSTHAT MATTER
  12. 12. FRANCESample Composition – France base = 220 12
  13. 13. V V total total P P restaurant 6 - 10 butchery hotel 1-5 11 - 15 other bakery other Company size 13 Business type
  14. 14. HIGHLIGHT THEUNEXPECTED 14
  15. 15. restaurant butcher’shotel bakery other 15
  16. 16. ADD PASSION ADD 16 PASSION
  17. 17. STICK TO THE KEY HIGHLIGHT THE UNEXPECTED KEEP IT SIMPLE ADD PASSIONRESULTS THAT MATTER 17
  18. 18. 18
  19. 19. How (not) to wow an audience 19

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