Facebook Ads 101: Creating Your Ad & Setting Your Budget

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2012 Social Fresh conference webinar presentation about creating and setting your budget for Facebook advertising.

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Facebook Ads 101: Creating Your Ad & Setting Your Budget

  1. 1. Facebook Ads 101Creating Your Ad & Setting Your Budget
  2. 2. Creating Your Ad & Setting Your BudgetTHOROUGHLY MODERN MARKETING Facebook Ads 101: Creating Your Ad & Setting Your BudgetPresenter: Anita Loomba (@anitaloomba)
  3. 3. 4 Steps to Creating & Budgeting FacebookAds1. Design the Ad2. Choose Your Target Audience3. Control the Costs4. Submit & Monitor PerformanceTHOROUGHLY MODERN MARKETING Facebook Ads 101: Creating Your Ad & Setting Your Budget
  4. 4. Step 1: Design The Ad• Elements of an Ad:• Destination URL• Ad Title• Body Text (135 characters)• ImageTHOROUGHLY MODERN MARKETING Facebook Ads 101: Creating Your Ad & Setting Your Budget
  5. 5. THOROUGHLY MODERN MARKETING Facebook Ads 101: Creating Your Ad & Setting Your BudgetStep 2: Choose Your TargetAudience• Targeting Opportunities:• Location• Demographics• Likes & Interests• Education & Work• Advanced DemographicsExampleTargeting:
  6. 6. THOROUGHLY MODERN MARKETING Facebook Ads 101: Creating Your Ad & Setting Your BudgetStep 3: Control The Costs• 3 Factors to Consider:• Campaign Budget• Daily• Lifetime• Ad Schedule• Continuous• Specific Time Ranges• Pricing• CPC• CPM• Choosing Max Bid
  7. 7. THOROUGHLY MODERN MARKETING Facebook Ads 101: Creating Your Ad & Setting Your BudgetStep 4: Submit & Monitor• Ensure your ad meets the advertising guidelines -available here:http://www.facebook.com/ad_guidelines.php.• Monitor Performance:• What are your goals?• What are you metrics?Example Facebook Metrics:Social InfluenceTotal ClicksImpressionsCTR (Click-through rate)Avg. CPC (Cost-per-click)
  8. 8. website: www.tmmpdx.comTHOROUGHLY MODERN MARKETINGemail: info@tmmpdx.com@anitaloombatwitter: @tmmpdx

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