eNewsletters and Social Media
Who’s Helping Whom?
AA
How eNewsletters
Help Social Media
• Gives links to all your profiles
• Drives traffic through republished blog posts
• Gi...
How Social Media
Helps eNewsletters
• Drives awareness / extend the reach of your
emails
• Encourages signups
• When reade...
7 Steps
•
•
•
•
•
•
•

Include links to all your social profiles
Include sharing buttons
Republish content from your blog
...
How to Integrate Social &
eNewsletters (7 easy steps)
How to Integrate Social &
eNewsletters (7 easy steps)
How to Integrate Social &
eNewsletters (7 easy steps)
How to Integrate Social &
eNewsletters (7 easy steps)
How to Integrate Social &
eNewsletters (7 easy steps)
How to Integrate Social &
eNewsletters (7 easy steps)
7 Steps
•
•
•
•
•
•
•

Include links to all your social profiles
Include sharing buttons
Republish content from your blog
...
Questions?

Anita Hovey
www.twirp.ca
Facebook.com/TwirpCommunications
Twitter.com/anitahovey
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Integrating eNewsletters and Social Media

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Does your newsletter help your social media? Or is social media helping your newsletter? Whether you're sharing, connecting or promoting, the two go together like milk and cookies. These are the slides from my lunch & learn presentation hosted by Daley Progress.

Published in: Marketing, Technology, Business
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  • Add links to all your profiles in your template!Include sharing buttons and forward to a friend buttons
  • Republish content from your blog in your newsletter
  • Tweet out/post a signup reminder the week before or days before your newsletter is due
  • Tweet out a link to the online version of your newsletter at least three times over the week it is published.
  • Include a signup form in the app boxes on Facebook (and any other network you are able to)
  • Include RT this snippets in emails
  • Integrating eNewsletters and Social Media

    1. 1. eNewsletters and Social Media Who’s Helping Whom? AA
    2. 2. How eNewsletters Help Social Media • Gives links to all your profiles • Drives traffic through republished blog posts • Gives people easy ways to share your articles/newsletter to their social profiles • ID Key influencers to engage with on social media
    3. 3. How Social Media Helps eNewsletters • Drives awareness / extend the reach of your emails • Encourages signups • When readers share, drives more awareness & sign ups • Gather testimonials, i.e. “Great info here this week” • Use the networks to find content for your newsletter, i.e. advanced search on Twitter.
    4. 4. 7 Steps • • • • • • • Include links to all your social profiles Include sharing buttons Republish content from your blog Tweet out/post a signup reminder Tweet out a link to the online version Include a signup forms on social profiles Include “RT this” snippets in emails
    5. 5. How to Integrate Social & eNewsletters (7 easy steps)
    6. 6. How to Integrate Social & eNewsletters (7 easy steps)
    7. 7. How to Integrate Social & eNewsletters (7 easy steps)
    8. 8. How to Integrate Social & eNewsletters (7 easy steps)
    9. 9. How to Integrate Social & eNewsletters (7 easy steps)
    10. 10. How to Integrate Social & eNewsletters (7 easy steps)
    11. 11. 7 Steps • • • • • • • Include links to all your social profiles Include sharing buttons Republish content from your blog Tweet out/post a signup reminder Tweet out a link to the online version Include a signup forms on social profiles Include “RT this” snippets in emails
    12. 12. Questions? Anita Hovey www.twirp.ca Facebook.com/TwirpCommunications Twitter.com/anitahovey

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