2. TheTEAM
Ryan Alpers
High School
Journalism
advisor, masters
student, writer of
words.
Alexis Crase
Communications
professional,
masters student
& fashion blogger
who wants to work
in social media.
Anissa Sanders
East Coast born,
West coast living.
Aspiring PR
professional and
pizza connoisseur.
Jennifer Vasquez
Aspiring marketing
and advertising
professional. Sports &
concert goer.
Kimberly Tran
Future PR
professional, animal
lover, bookworm,
food and wine
enthusiast.
5. Whyfreshcatch?
Fresh Catch was a new local
business.
They opened in 2015 and had less
than 20 posts with graphics by
September 2016 on their
Facebook.
They had only a handful of posts on
their Twitter feed.
7. “Peter”
Software Engineer
29. Looking for the
next cool toy. Goes
out to eat everyday
with co-workers.
College Student
22. Spends most of
her time at school
and working out,
eats healthy and
enjoys traveling.
Marketing Director
33. Always on the
go and not enough
time to prepare
lunch or dinner.
Valet Attendant
25. Enjoys spending
time with friends
and trying new food
trucks.
“Ashley” “Cameron” “Jimmy”
TargetCustomers
8. ourNarrativeFresh Catch Poke is a food truck dedicated to
bringing the Bay Area a taste of traditional Hawaiian
poke.
It blends modern Hawaiian, fresh preparation, and
an artful balance of Pacific Rim flavors for the
perfect poke bowl. Brought to your party, park, or
parking lot, Fresh Catch Poke serves sophistication
on your lunch hour, or any hour.
That’s the freshness of Fresh Catch Poke.
Ideas Invoked: New rain. The crack of vegetables
straight from the earth. The spray of salt from the
wave crashing over the bow of the boat at it churns
into the harbor. Rinsing off after you get out of the
ocean.
11. Yougottahavea
P.O.A.
Who, What, Where & When
We decided that our post copy would be
written/created by every Saturday for the following
Sunday-Thursday.
We also agreed that everything would be added to the
group calendar.
● Monday: Anissa posts to Twitter & Facebook
● Tuesday: Jennifer posts to Twitter & Facebook
● Wednesday: Kimberly posts to Twitter &
Facebook
● Thursday: Alexis posts to Twitter & Facebook
● Friday: No posts
● Saturday: No posts
● Sunday: Ryan posts to Twitter & Facebook
Each day, Kimberly handled posting the material
12. Why#pokeSJ?
We chose #pokeSJ based on
the following:
Product: Poke
Location: San Jose
Target consumer: Young
Professionals
Bonus: The owner liked it.
18. WeKeptSwimming!
We created a closed Facebook Group in order to continue posting. We have
continued to adapt our post copy & images in order to create content that is
effective in communicating the Fresh Catch Poke narrative.
21. LessonsLearned
Better communication with
business owner
Weekly meetings or more
frequent email
communication
Creating sample posts in
advance in order to have a
more cohesive vision
Find a more predictable business,
or learn to adapt
Food trucks are constantly
moving
Fresh Catch didn’t always have
public events or even events
on every given week
Find something relatable, or
better learn the product
Some members never (and still
haven’t) tried poke
Lack of knowledge of the
industry was reflective in
our posts
Editor's Notes
Talk about while he was analyzing and managing business accounts for others, he realized he could use his business smarts to make himself more money. Work towards a better life, better future, retirement.
James realized that with the help of his cousin, he can become successful investing in the food business. He decided to go with poke. It’s popularity was growing in the United States at the time. All the poke places in the states were brick and mortar places, his would be the first poke food truck.
How did we get the target market. Why are they our target market. How do we reach out to them and how do we do it.
What our ideal target market would look like
By dividing influencers into four categories, we recognized that Fresh Catch Poke has a wide customer base and many ways to find that customer base. The Bay Area is a big place, but these influencers were selected to be the vehicle for reaching those who did not know Fresh Catch Poke, but should.
GRAPHIC OF INFLUENCERS - Talk about why each influencer was chosen
Content slides make white background and then expand the images to that you can see the screen shots
Perspective of someome reading the slides without the prsentation in front of them; like a story book ; headlines; more visuals; personal preferences, no drop shadows, images on a slide are a full bleed; part of the requirement is to export as PDF and upload to slideshare; recommended to upload to personal slideshare account and then the it is linkedin
Think about creative titles; how can you get outside of the box and still show us what is the main takeaway?
Suggestions: get this presentation done this week so that we can assign slides; next week meet maybe once before to practice transitions; use the second half to finish the final exam;;;
