Overview of ECG


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The latest research of Frost & Sullivan on ECG equipment machines market in India presents an all-encompassing study of various ECG market segments: Single Channel, 3-Channel , 6-Channel and 12-Channel ECG's and Stress ECG/TMT Systems. The research focuses on patient monitoring industry; especially for ECG equipment's in cardiac diagnosis and brings down the unique challenges and trends in the ECG market. Coronary Artery Disease is the leading cause of deaths in India. It causes nearly three million deaths per year, accounting to 25 per cent of all mortality in India. The rise in the incidence of Coronary Artery Disease, improvements in the healthcare infrastructure for enabling better access to healthcare services and increase in technology adaptation has driven the demand for ECG equipment, hence the ECG equipment market is growing at a fast pace. The research study of this market represents the competition and strategic analysis of various segments of ECG market.
With the healthcare moving towards preventive medicine, ECG equipment has become an important part of the diagnosis process. The total market is total Indian ECG equipment market for 2010 was valued at Rs.121.8 crore projected to grow at a rate of over 12 percent over the next seven years. The 3 channel and 6/12 channel EGC equipment are the rapidly growing segments in this market. The improvements in healthcare infrastructure for delivering quality health services and providing timely and early diagnosis, increase in the coverage of health insurance policies leading to better financial access, the rise in incidence of Coronary Heart Diseases (CHD) and increase in public expenditure on healthcare services (especially from middle class), rapid increase in the technology adaptation of ECG equipment and a substantial raise in the spending of healthcare by government have been the major driving factors of the ECG monitoring equipment market in India.
This briefing will benefit ECG equipment manufacturers, distributors, and all patient monitoring equipment manufacturers.

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Overview of ECG

  1. 1. Overview of ECG Equipment Machines Market in India: The Road Ahead Srikanth Kompalli, Research Analyst, Medical Devices - Healthcare Practice May 9 th 2011
  2. 2. Today’s Presenters Srikanth Kompalli, Research Analyst, Medical Devices-Healthcare Practice Frost & Sullivan Anish Charles, Assistant Manager, Corporate Communications- South Asia, Chemicals, Materials and Foods & Healthcare Practice Frost & Sullivan
  3. 3. Focus Points Focus Points Indian ECG Equipment – Current Market Life Cycle Market Overview Research Overview and Deliverables Competitive Scenario and Conclusion Recent and Upcoming Reports Market Segmentation and Scope of the Study Summary of Key Market Drivers and Restraints/Challenges
  4. 4. Research Aim and Deliverables <ul><li>Research Aim and Deliverables </li></ul><ul><li>The aim of this research service is to present an analysis of the Indian ECG equipment market. </li></ul><ul><li>The deliverables in this research service include: </li></ul><ul><ul><li>Quantifying the size and growth forecasts of the Indian ECG equipment market from 2010 to 2017 by market segments </li></ul></ul><ul><ul><li>Providing insight into the industry challenges, market drivers, and market restraints during the forecast period </li></ul></ul><ul><ul><li>Providing insight into market trends like new product launches and recent joint venture </li></ul></ul><ul><ul><li>Identifying key participants of the market and quantifying company market shares by product segments </li></ul></ul><ul><ul><li>Providing further insight into the competitive environment through competitive landscape structure, market life cycle, emerging technology trends, competitive factors among trends in technology, purchase analysis of an ECG equipment in hospital settings and distribution channel structure. </li></ul></ul><ul><ul><li>Highlighting the physicians’ perspective on factors influencing selection of an ECG equipment. </li></ul></ul><ul><ul><li>Providing recommendations to current and new market participants. Profiling of major market participants. </li></ul></ul>
  5. 5. <ul><li>Introduction </li></ul><ul><li>Electrocardiograph (ECG) is a non-invasive medical equipment that measures and monitors the heart’s electrical activity to diagnose cardiac problems. The change in medical profession from acute intervention to preventive care, has laid a strong foundation of ECG diagnosis in identifying various problems related to heart. </li></ul>Market Segment and Scope of the Study <ul><li>Market Segmentation </li></ul><ul><li>The Indian ECG equipment market is divided into the following segments: </li></ul><ul><li>In this study, the Holter systems market is not covered, as it does not make a significant contribution to the total Indian ECG equipment market. </li></ul>Stress ECG/TMT Systems ECG Market in India Single Channel ECG 3 – Channel ECG 6/12 – Channel ECG Holter Systems
  6. 6. <ul><li>Market Scope </li></ul><ul><li>This study analyzes the ECG equipment markets in India from 2008 to 2017. </li></ul><ul><li>The report describes the Indian ECG equipment market in terms of current market trends, market drivers and restraints, industry challenges, the current market size, competitive landscape, market share analysis and market forecast for the next seven years. </li></ul><ul><li>Time frame Details </li></ul><ul><li>Study period – 2008-2017 </li></ul><ul><li>Base year - 2010 </li></ul><ul><li>Forecast period – 2011-2017 </li></ul>Market Segmentation and Scope of The Study
  7. 7. <ul><li>As the medical profession starts to change from acute intervention to preventive care, ECG diagnosis has laid a strong foundation in diagnosis of various problems related to heart </li></ul><ul><li>The current Indian ECG Equipment market has shown significant growth especially in 3 channel and 6/12 channel ECG’s </li></ul><ul><li>The total Indian ECG equipment market for 2010 was valued over INR120.0 crore </li></ul>Market Overview Next 5-7 Years Over INR120.0 crore INR 260.0 – 280.0 crore 0.0% 4.0% 8.0% 12.0% 16.0% 20.0% 2010 2017 More than double the growth Indian ECG Market: Overview of Current and Future Market Size (2010-2017) <ul><li>The market for ECG equipment is is gradually shifting towards equipments which posses better accuracy measurements due to technology evolution. </li></ul><ul><li>Due to this, single channel ECG market is almost nearing the market saturation phase and the market is expected to decline. </li></ul><ul><li>Improvements in hospital infrastructure holds a key factor in the increasing demand of high end ECG equipments and new ECG equipments </li></ul><ul><li>Competitive nature of the market due to low entry barriers (for MNC’s). </li></ul>Market Trends
  8. 8. Market Overview (Contd…) Total ECG Equipment Market: Revenues Share between ECG Market Segments (India),2010 Total Revenues (2010) = Over INR 120.0 crore <ul><li>The total Indian ECG equipment market for 2010 was valued over INR120.0 crore. </li></ul><ul><li>The single channel ECG segment has made a contribution of 23.0 – 25.0 percent in total revenues. </li></ul><ul><li>The 3 - channel ECG market has contributed nearly 18.0 – 20.0 percent to the total revenue segment. </li></ul><ul><li>The 6/12 channel ECG segment has a share of 25.0 – 28.0 percent in the revenue segment. </li></ul><ul><li>The Stress/TMT ECG segment continues to dominate in the revenue segment with a revenue share of 28.0 – 31.0 percent. </li></ul><ul><li>The major chunk of the Indian ECG market is dominated by major participants like GE healthcare, BPL Health Management Solutions, Schiller AG and Philips with a market share of over 70.0 percent. </li></ul>Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan Market Share by Segments Single Channel 3 - Channel 6/12 - Channel Stress/TMT 23-25% 18-20% 25-28% 28-31%
  9. 9. Market Overview (Contd…) Indian ECG Market: Major Market Participants (India), 2010
  10. 10. Key Market Drivers and Restraints Summary Key Drivers Key Restraints/Challenges Indian ECG Equipment Market: Key Drivers and Restraints Summary (India), 2011-2017 Source: Frost & Sullivan Difficulties in Accessing Healthcare Facilities in Remote Areas Technology Evolution Boosts the Demand for Upgradation of ECG Equipments The Rise in Incidence of CAD and Increase in Public Expenditure on Healthcare Services Expands Opportunities for Growth Increase in the Insurance Coverage Policies Aids in Better Financial Access Heavy Price-war Improving Healthcare Infrastructure Enables Better Access to Healthcare Services Lack of Sufficient Training for Physicians to Interpret ECG Data Low-cost equipments sold by indigenous market participants
  11. 11. Indian ECG Equipment - Market Life Cycle Indian ECG Market: Product Market Life Cycle (India), 2010 Maturity Development Growth Decline Time Market Value Market cycle *Size of the bubble indicates the revenue generated by the market Single channel ECG market is almost nearing the market saturation phase and the market is expected to decline Introduction of new algorithms to improve accuracy of ECG measurements and increase in its adaptation due to improvement of healthcare infrastructure has lead to rapid growth of 3 channel and 6/12 channel ECG equipments Improvements in the infrastructure of corporate hospitals and specialty hospitals/clinics has lead the Stress/TMT systems market to grow at a constant phase Source: Frost & Sullivan Single Channel ECG 6/12 - Channel ECG 3 – Channel ECG Stress/TMT Systems
  12. 12. <ul><li>In 2010, the major international companies like GE Healthcare, Koninklijke Philips Electronics N.V., Schiller AG, BPL Healthcare holds 70.0 percent of the market share. </li></ul><ul><li>Others included a mix of international and local companies such as, LARSEN & TOUBRO LIMITED, Recorders and Medicare Systems, Maestros Mediline Systems Limited, Nasan Medical Electronics Pvt.Ltd., and so on. </li></ul>Competitive Scenario and Conclusion 95 % International Companies Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan Indian ECG Equipment Market: Revenue Share between Domestic and International Participants (India),2010 Total Revenue (2010) = INR 121.8 crore With the healthcare moving towards preventive medicine, ECG equipment has become an important part of the diagnosis process. The factors such as improving healthcare infrastructure, increase in coverage of health insurance policies and the rapid increase in the technology adaptation of ECG equipments acts as some of the key drivers for the Indian ECG equipment market. Major Market Participants 70.0% Other market participants 30.0%
  13. 13. <ul><li>European Cardiac Patient Monitoring Solutions Outlook </li></ul><ul><li>North American Multiparameter Monitoring Market </li></ul><ul><li>North American Vital Signs Monitoring Trends </li></ul><ul><li>Competitive Benchmarking of the Patient Monitoring Market in Europe </li></ul>Recent and Upcoming Reports
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  17. 17. For Additional Information Anish Charles Assistant Manager – South Asia Corporate Communications Healthcare Practice (091) 22 - 6607 2019 anishc@frost.com Srikanth Kompalli Research Analyst Medical Device-Healthcare Practice (091) 44 -61606666 Ext.4103 [email_address] Sandeep Sinha Director Healthcare Practice South Asia and Middle East (091) 80 - 4343 8005 (D) sandeeps@frost.com Jayant Singh Industry Manager Medical Device-Healthcare Practice (091) 11- 6160 6666 [email_address]
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