Har govind singh
Contanty Definitiony Distribution costy Types of Distribution channely Basic Channels of Distributiony Distribution Object...
Definitiony Distribution channel is nothing but it is a process of transfer the products or services from Producer to Cust...
Elements Distribution costy Transportation costy Inventory costy Warehouse costy Material costy Packaging cost
Types of Distribution channely Direct Marketing channel( zero level)y Indirect Marketing channel   1. One level channel   ...
Basic Channels of Distribution          Manufacturers/products                                   Agents/brokers           ...
Typical Distribution of Drugs                              Manufacturers                            Marketing Agents      ...
Distribution Objectives‡ Minimize total distribution costs for a given  service output‡ Determine the target segments and ...
Distribution-Scope Strategies‡ Exclusive Distribution  ± Limiting the distribution to only one    intermediary in the terr...
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Rural marketing

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Rural marketing

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Rural marketing

  1. 1. Har govind singh
  2. 2. Contanty Definitiony Distribution costy Types of Distribution channely Basic Channels of Distributiony Distribution Objectivesy Distribution-Scope Strategies
  3. 3. Definitiony Distribution channel is nothing but it is a process of transfer the products or services from Producer to Customer or end user.y Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption Philip Kotler
  4. 4. Elements Distribution costy Transportation costy Inventory costy Warehouse costy Material costy Packaging cost
  5. 5. Types of Distribution channely Direct Marketing channel( zero level)y Indirect Marketing channel 1. One level channel 2. Two level channel 3. Three level channel 4. Four level channel
  6. 6. Basic Channels of Distribution Manufacturers/products Agents/brokers Wholesalers/distributors Retailers Retailers Consumers and organizational end users
  7. 7. Typical Distribution of Drugs Manufacturers Marketing Agents Retailers/Wholesalers/DistributorsPrivate GPs/specialists Group Procurement Office Retail Pharmacy Public Hospitals / Institutions
  8. 8. Distribution Objectives‡ Minimize total distribution costs for a given service output‡ Determine the target segments and the best channels for each segment‡ Objectives may vary with product characteristics ± e.g. perishables, bulky products, non-standard items, products requiring installation & maintenance
  9. 9. Distribution-Scope Strategies‡ Exclusive Distribution ± Limiting the distribution to only one intermediary in the territory‡ Intensive distribution ± Distribute from as many outlets as possible to provide location convenience‡ Selective distribution ± Appoint several but not all retailers
  10. 10. Thank you

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