Innovation for Inclusive and Sustainable Growth : case for Frugal Innovation

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Innovation for Inclusive and Sustainable Growth : case for Frugal Innovation

  1. 1. Anirudh Agrawal, PhD Fellow, CBS CSR
  2. 2. Frugal Innovation • Design to extreme affordability • Strategic thinking towards volume markets • Creativity and innovation towards extreme affordability • Design, engineer and produce for marginal markets • Translating and innovating a high margin brand for low margin markets • Creating and innovating towards branded and quality products for marginal markets Frugal innovation blogpost, stanford.edu, uni. Santabarbara – frugal innovation centr Anirudh Agrawal, PhD Fellow, CBS CSR
  3. 3. Anirudh Agrawal, PhD Fellow, CBS CSR
  4. 4. Anirudh Agrawal, PhD Fellow, CBS CSR
  5. 5. Anirudh Agrawal, PhD Fellow, CBS CSR
  6. 6. Anirudh Agrawal, PhD Fellow, CBS CSR
  7. 7. Microfinance? • Microfinance is the offer of financial & non-financial services to people excluded from the traditional banking system. The services are adapted to the needs of the target populations. FINANCEMICRO • Micro-entrepreneurs • Self-employed • Low income populations • Excluded populations • Business & educational loans • Savings • Micro-insurances • Remittances • Micro-entrepreneur training • Coaching & workshops on health, hygiene, etc. Anirudh Agrawal, PhD Fellow, CBS CSR
  8. 8. The big Problem • Base of the pyramid – 80 percent of the global population has no access to clean water and sanitation – 70 percent of global population lives under 2 dollars/day – 60 percent of the global population sleep hungry – 50 percent of global population have no weather proof housing – 70 percent of global population cannot read and write • Top of the pyramid – Climate change – Resource Sustainability – CSR Anirudh Agrawal, PhD Fellow, CBS CSR
  9. 9. Our contribution • Mitigating climate change risk yet increasing HDI using frugal innovations • Addressing frugal markets using sustainable practices • Addressing frugal markets by integrating CSR strategies • Addressing Ethical issues in Frugal Markets Anirudh Agrawal, PhD Fellow, CBS CSR TOP BOP Frugal Innovation
  10. 10. Anirudh Agrawal, PhD Fellow, CBS CSR
  11. 11. Electric Tricycle Anirudh Agrawal, PhD Fellow, CBS CSR
  12. 12. Anirudh Agrawal, PhD Fellow, CBS CSR Village Cooking Stove
  13. 13. Anirudh Agrawal, PhD Fellow, CBS CSR Grid Less Electricity Supply
  14. 14. Water Harvesting Anirudh Agrawal, PhD Fellow, CBS CSR
  15. 15. Pay as you use model for Sanitation Anirudh Agrawal, PhD Fellow, CBS CSR
  16. 16. Prefabricated Houses Anirudh Agrawal, PhD Fellow, CBS CSR
  17. 17. Anirudh Agrawal, PhD Fellow, CBS CSR
  18. 18. Anirudh Agrawal, PhD Fellow, CBS CSR
  19. 19. Education • Primary ??.... School dropout is highest • Secondary?? • Tertiary – Coursera – Edx Anirudh Agrawal, PhD Fellow, CBS CSR
  20. 20. Criticism and Caution • Ethical Marketing • Labeling and Framing • Institutionalization of Innovation • Profiteering Anirudh Agrawal, PhD Fellow, CBS CSR
  21. 21. Ethical Marketing Anirudh Agrawal, PhD Fellow, CBS CSR
  22. 22. Labeling and Framing : Poor Mans’ car Anirudh Agrawal, PhD Fellow, CBS CSR
  23. 23. Electric Tricycle Anirudh Agrawal, PhD Fellow, CBS CSR
  24. 24. Profit Maximization vs Profit Distribution • SKS Microfinance vs Grameen Bank Anirudh Agrawal, PhD Fellow, CBS CSR

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