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Analysis of the Indian Men's grooming sector


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Industrial analysis of the men's grooming sector in the country

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Analysis of the Indian Men's grooming sector

  1. 1. MensGrooming Industry<br />Group 8: <br />
  2. 2. 1<br />Fast Moving Consumer Goods Industry<br />An Overview<br />
  3. 3. Segments in FMCG<br />Personal Care<br />Household Care<br />Food and Beverages<br /><ul><li>Chocolates
  4. 4. Bakery Products
  5. 5. Tea, Coffee
  6. 6. Soft Drinks
  7. 7. Soaps and Toiletries
  8. 8. Personal Wash Market
  9. 9. Oral care
  10. 10. Skin care and cosmetics
  11. 11. Hair care
  12. 12. Feminine Hygiene
  13. 13. Fabric Wash Market
  14. 14. Dish Wash</li></li></ul><li>The Indian FMCG Sector<br />Valued at INR 1300 billion, 2.2 % of GDP<br />Growth Rate of 17%<br />Major Companies are<br />Hindustan Unilever Limited<br />Procter & Gamble<br />Colgate Palmolive<br />Johnson &Johnson<br />Reckitt Benckiser<br />Godrej<br />Nirma<br />CavinKare etc.<br />
  15. 15. 2<br />Men’s Grooming Industry<br />An Overview<br />
  16. 16. Men’s Grooming Industry in India<br />Revenue generated of $326.1 million by Indian male toiletries market in 2010<br />CAGR of 6.4% for the period between 2006 and 2010<br />Expected market volume growth rate of 1.3%<br />Male razors and blades is the largest segment of the male toiletries market in India, accounting for 75.3% of the market's total value.<br />
  17. 17. CAGR growth of Male Toiletries<br />
  18. 18. Market value growth<br />
  19. 19. Important Personnel in Male Toiletries Sector<br />VivekMathur: <br />President, Innovation, Marketing and Sales, Godrej Consumer Products Ltd. During his four year stint at Godrej, Vivek mainly focused on consumer insight, segmentation, and value creation, with a clear line of sight to category profit drivers. <br />With over twenty years of leadership experience in building brands and premium consumer value, Vivek has achieved exciting company and product turnarounds and is recognized for his success in growing <br />ShantanuKhosla: <br />An alumnus of IIMC, he is the Managing Director and Executive Director of Procter & Gamble Hygiene & Health Care Ltd. <br />He joined P&G in 1983 and was responsible for the “India Success story” at P&G.<br />Under his leadership, P&G India has reached new heights, and has redefined marketing excellence in India. He has launched successful brands in a demographically complex and rapidly changing market space.<br />Nitin Paranjpe: <br />Managing Director and Chief Executive Officer of Hindustan Unilever <br />He holds a Bachelor’s Degree in Engineering (Mechanical) from College of Engineering, Pune and an MBA in Marketing from JBIMS, Mumbai and joined the Company as a Management Trainee in 1987.<br />As a CEO he aims to enhance HUL’s market presence across all price and benefit segments to serve the diverse needs of consumers across the spectrum. <br />
  20. 20. 3<br />Men’s Grooming Industry<br />Major Players<br />
  21. 21.
  22. 22. Procter & Gamble<br />Market leader in male toiletries segment with 34.8 per cent market share in India<br />Gillette India Limited:Strong growth of 26% in 2010<br />Brands<br />Vector<br />Mach3<br />Mach3 Turbo<br />Wilkinson Sword<br />Shaving Gel, Foam<br />Old Spice<br />After Shave<br />Shaving Cream<br />Deodorant<br />
  23. 23. Hindustan Unilever Limited<br />Asubsidiary of Unilever, the British-Dutch multinational<br />AXE<br />targeted to the youth of the country<br />largest selling Male Deodorant brand in India<br />25 per cent market share in 2010<br />Shaving Gel, Foam, After-Shave lotion, and Cologne Talc<br />
  24. 24. 4<br />Men’s Grooming Industry<br />Mergers and Acquisition<br />
  25. 25. Mergers and Acquisitions<br />P&G<br /> 81 Acquisitions, stakes in 20 companies, 172 divestitures<br />L’Oreal<br />Acquired Maybelline for $758 million<br />Dabur India<br />Oversees acquisitions HobiKosmetik Group of Turkey and US based Namasti Laboratories <br />Paras Pharmaceuticals<br />The company was acquired by Reckitt Benckiser in a $726 million deal.<br />Godrej<br />Issue and Argencos in Latin America, Tura in Africa and Megasari in Indonesia<br />
  26. 26. 5<br />Men’s Grooming Industry<br />Government Regulations <br />and Technological trends<br />
  27. 27. Trends<br />Rising Mergers and Acquisitions<br />Key trends<br />Constant Innovation and focus on branding<br />Companies lowering product prices<br />Entering of International Players<br />Developing male personal care market<br />
  28. 28. The major implication on this sector is the execution of excise duty which is at 5%<br />100 per cent export oriented units can be set up by government approval and use of foreign brand names is now freely permitted<br />Government Regulations<br />
  29. 29. Men’s Grooming Industry<br />Financial Indicators<br />6<br />
  30. 30. Financial Indicators<br />The EBITDA of HUL was valued at INR 2565.94 crores at the end of FY 2010<br />Table 2give the various financial parameters related to HUL<br />The following factors could adversely affect operating results in any reporting period:<br />Changes in political or economic conditions<br />Import or export licensing requirements<br />The overlap of different tax structures<br />Unexpected changes in regulatory requirements or tax laws<br />Longer payment cycles in certain countries<br />
  31. 31. Income Statement of HUL foryear ended 31-03-2010<br />
  32. 32. Thank <br />You<br /><br />