Selected work samples

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Selected work samples

  1. 1. Selected Work UX Product Automotive Anirban Ghosh 2012
  2. 2. Anirban Ghosh I am a designer with a background in user experience design, industrial design and engineering. I architect new platforms of digital experience. Experience I have created product strategies and experience models for a range of digital applications and services; from conceptual design and visualization software to interactive 3D user manuals and simulation apps. In recent years, I have focused on mobile and web platforms to explore new technologies and figure out new approaches for design and creative collaboration. 2003 – 2005, General Motors Corporation, Detroit - On-site placement by Tata Elxsi Ltd. Digital Designer, Digital Sculptor www.anirbanghosh.com 2005 – Present, Autodesk Inc., Toronto, Canada Principal User Experience Designer, Mobile and Web Apps - Design, Lifecycle and Simulation Product Design Lead, Design Applications - Alias Digital Concept Product Support Lead - Alias Design 2001 – 2003, Industrial Design, Tata Elxsi Ltd., India Design Lead, Project Coordinator 1997 – 2001, Mahindra and Mahindra Ltd., India Automotive Designer Education 2009 – 2010, Executive Certificate in Strategy and Innovation MIT Sloan School of Management, Cambridge, MA, USA Pragmatic Product Management – Pragmatic Marketing Certified. 1995 – 1997, Master of Design - Product Design, Industrial Design Industrial Design Centre, Indian Institute of Technology - Bombay, Mumbai, India 1990 – 1994, Bachelor of Engineering - Electrical Engineering National Institute of Technology, Rourkela, India 46 East York Avenue, Toronto, ON, Canada M4K 3Z9, T: 416 421 5599, C: 647 287 7710 anirban.ghosh@bell.net Anirban Ghosh 2012
  3. 3. UX Product Web app UX and visual design for ForceEffect Chrome app  Provided overall design directions  Created interaction and interface patterns for browser based app  Established seamlessly integrated workflow with Autodesk 360, corporate hub for cloud based services. Note: Well tested and proven patterns from the app are identified for adoption across corporation Install app 1 Anirban Ghosh 2012 2 3 4 5 6 7 8 9 Automotive
  4. 4. UX Product Design workflows Configured connected workflows for ubiquitous design exploration with ForceEffect apps  Set goals and gave design directions for connected workflows between web and mobile apps  Improved touch based interactions and interfaces of mobile apps to provide comparable experience with web app Facebook page 1 Anirban Ghosh 2012 2 3 4 5 6 7 8 9 Automotive
  5. 5. UX Product Mobile app ForceEffect Motion - Design workflows for motion simulation  Created time based animation workflow to explore and design moving mechanisms  Designed simple touch based interactions to create complex animations Install app - iOS Install app - Android 1 Anirban Ghosh 2012 2 3 4 5 6 7 8 9 Automotive
  6. 6. UX Product White label app A platform for accelerated design and development of white label mobile apps – a new service offering  Configured a system to create custom branded apps by replacing graphic resources  Created easy workflow to access contents through web services Read blog post 1 Anirban Ghosh 2012 2 3 4 5 6 7 8 9 Automotive
  7. 7. UX Product IPMV on Android Inventor Publisher Mobile Viewer on Android platform  Resolved interface issues and enhanced interactions  Created adaptive layout of the interface elements to cater to all sizes and resolutions of Android pads and phones See movie Install app - Android 1 Anirban Ghosh 2012 2 3 4 5 6 7 8 9 Automotive
  8. 8. UX Product Natural UI Alias Design for Inventor Unique freeform modeling workflow that simulates the natural shape definition process and automatically creates complex freeform shapes  Created the overall interaction platform and defined functional specifications for every behavior  Responsible for product proposition, user workflows, enhancements of geometric kernel and planning of technology roadmap  Provided support to software development for new technology components and to establish workflow testing  Coordinated inbound and outbound technical product management Read blog post See movie 1 Anirban Ghosh 2012 2 3 4 5 6 7 8 9 Automotive
  9. 9. UX Product ViewCube View Cube - Software interface to operate and control 3D environment.  Conceived the overall interaction idea  Designed interaction behaviors and interfaces Note: For success with new user adoption, it’s identified as Autodesk’s corporate standard. The pattern is integrated with all Autodesk 3D applications. See movie Patent 1 Anirban Ghosh 2012 2 3 4 5 6 7 8 9 Automotive
  10. 10. UX Product Sketch interface Sketch interface to create and edit 2D and 3D curves – an architectural interaction component.  Created the overall interaction pattern and controls  Designed the parameters and behaviors about how the sketching strokes affect the curve fitting in background 1 Anirban Ghosh 2012 2 3 4 5 6 7 8 9 Automotive
  11. 11. UX Product Scan processing Image manipulation tools to process scan data  Explore parametric feature tree approach – the effects can be arranged in different order for better output  Simplify scan data processing specific to design sketches and renderings 1 Anirban Ghosh 2012 2 3 4 5 6 7 8 9 Automotive
  12. 12. UX Product Instructional design to demonstrate the overall design and engineering process  Created an ideal design example to explain every stage of the design process  Explained goals and expectations from every stage and the digital tools used Read workflow See movie 1 Anirban Ghosh 2012 2 3 4 5 6 7 8 9 Automotive
  13. 13. UX Product Design to validate the freeform modeling workflow and its potential in Alias Design for Inventor  Explained the overall workflow and the interaction behaviors  Demonstrated capability of the tools - how easily complex surface transitions can be created by editing the character edges See movie 1 Anirban Ghosh 2012 2 3 4 5 6 7 8 9 Automotive
  14. 14. UX Product Design for training and marketing collateral on Alias Design for Inventor  Explained the workflow of freeform shape creation along with parametric engineering design  Illustrated the possibilities of how easily stylized designs can be created Read workflow See Movie 1 Anirban Ghosh 2012 2 3 4 5 6 7 8 9 Automotive
  15. 15. UX Product Design to showcase software capabilities and workflow efficiency to application engineers and product marketing • Demonstrated the workflow of easily sculpting complex surface profiles 1 Anirban Ghosh 2012 2 3 4 5 6 7 8 9 Automotive
  16. 16. UX Product Design for training and marketing collateral on Alias Studio workflows 1 Anirban Ghosh 2012 2 3 4 5 6 7 8 9 Automotive
  17. 17. UX Product Design to gather requirements and benchmark workflows  Explored types of shape definitions  Articulated different surface transition requirements 1 Anirban Ghosh 2012 2 3 4 5 6 7 8 9 Automotive
  18. 18. UX Product Automatic Washing Machine Whirlpool, India  Led the design process from concept level to final design delivery  Coordinated part modeling and engineering details for manufacturing 1 Anirban Ghosh 2012 2 3 4 5 6 7 8 9 Automotive
  19. 19. UX Product Washing Machine Interior Whirlpool, India  Led the design process from concept designs to design validation and final design delivery  Created several iterations through rapid prototyping and testing to improve wash performance  Coordinated part modeling and engineering details for manufacturing 1 Anirban Ghosh 2012 2 3 4 5 6 7 8 9 Automotive
  20. 20. UX Product Packaging for laundry detergent – Unilever, India  Led the design project from market survey, requirements gathering to final design 1 Anirban Ghosh 2012 2 3 4 5 6 7 8 9 Automotive
  21. 21. UX Buick Enclave - Exterior Digital Sculpting - Concept model to math-data for release  Created realistic 3D shapes assimilating 2D sketches and ideas  Built surface models of vehicle exterior shape and go through several iterations by milling 1:1 scale clay model  Built release quality surfaces for exterior body panels Reference 1 Anirban Ghosh 2012 2 Product Automotive
  22. 22. UX Buick Enclave – Exterior components.  Created realistic 3D models assimilating 2D sketches  Built the final release models maintaining technical criteria and manufacturing requirements 1 Anirban Ghosh 2012 2 Product Automotive

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