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Media
Interoperability
Anil Tanwade
Zee Entertainment Enterprises Ltd
Today’s challenges
It’s Complex
 Unplanned Production
 Media Format Non Standardisation
 Unstructured Metadata Information
 Content Secur...
Unplanned Production
Content Produced Like Factory
Delivery Pressure Affects Quality
Compromise In Content Security
Higher...
Media & Metadata Format
Broadcaster’s Delivery Formats Differs
Standard Schema Missing – Rights, Content Metadata, Annotat...
Content Security
Content Delivery Challenges – HDD, Internet, WAN
Forensic Watermarking
Content Encryption
Access Controls
System Collaboration & Cost
Non Interoperable Media Formats
Simplified Metadata Exchange Missing
Reformatting, QC etc Esca...
What’s the solution
Let’s Collaborate
 Standardise Media Acquisition Process
 Open Standards for Broadcasters (India)
 Define Metadata Sche...
Let’s Collaborate
 Standardise Timecode Structure
 OEM partnership
 Easy Metadata Exchange Mechanism
 Business-to-Busi...
Global Approach
Digital Production Partnership (DPP)
 UK Television Industry Initiative
 BBC, ITV, BSkyB, BT Sports, Channel 4, Fox, Tim...
What’s For Me?
Let’s Start!
 One Package - Audio, Video, Subtitle etc
 Metadata Exchange Automated Among NLE, DAM, Playout, Digital
Pla...
Thank You
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Media Interoperability

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Media interoperability challenges in India and possible approach

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Media Interoperability

  1. 1. Media Interoperability Anil Tanwade Zee Entertainment Enterprises Ltd
  2. 2. Today’s challenges
  3. 3. It’s Complex  Unplanned Production  Media Format Non Standardisation  Unstructured Metadata Information  Content Security Challenges  Missing Application Collaboration  Cost Escalations
  4. 4. Unplanned Production Content Produced Like Factory Delivery Pressure Affects Quality Compromise In Content Security Higher Bandwidth & Manpower Contextual Services Revenue Loss Digital First! ….Impossible
  5. 5. Media & Metadata Format Broadcaster’s Delivery Formats Differs Standard Schema Missing – Rights, Content Metadata, Annotation OEM Compatibility & Collaboration Challenging Subtitle, Dub Addition/Extraction Complicated Media & Metadata Flow Via Different Channels
  6. 6. Content Security Content Delivery Challenges – HDD, Internet, WAN Forensic Watermarking Content Encryption Access Controls
  7. 7. System Collaboration & Cost Non Interoperable Media Formats Simplified Metadata Exchange Missing Reformatting, QC etc Escalate Cost Multiple Formats Adds Storage Cost
  8. 8. What’s the solution
  9. 9. Let’s Collaborate  Standardise Media Acquisition Process  Open Standards for Broadcasters (India)  Define Metadata Schema  Content Watermark & Encryption  Advance Content Delivery  Package Content Delivery – Media, Metadata, Subtitle, Dub etc  Standardise File Nomenclature  Standardise “One” Audio & Video Codec For HD & SD  Define Standards in Subtitle, Dub, QC Parameters  Follow Standard Program Layout
  10. 10. Let’s Collaborate  Standardise Timecode Structure  OEM partnership  Easy Metadata Exchange Mechanism  Business-to-Business Workflows Achievable  Interoperable Media Across Ecosystem
  11. 11. Global Approach
  12. 12. Digital Production Partnership (DPP)  UK Television Industry Initiative  BBC, ITV, BSkyB, BT Sports, Channel 4, Fox, TimeWarner etc  Closely works with AMWA & EBU  DPP – MXF AS 11, AVCIntra100 & IMX50 D-10, STL  Defined Standard and Mandatory Metadata  Supported By - Telestream, Dalet, Vizrt, Aspera, Dolby, EditShare, Dolby, GrassValley, Interra, Ooyala, Sony, Signiant, SAM, Tedial, AP, Adstream, Deluxe etc  More @ https://www.digitalproductionpartnership.co.uk/
  13. 13. What’s For Me?
  14. 14. Let’s Start!  One Package - Audio, Video, Subtitle etc  Metadata Exchange Automated Among NLE, DAM, Playout, Digital Platforms  Soft Segmentations  Inject/Extract Ancillary Media Easily  Easily Update Metadata  Common Technical & Metadata Standards In Industry  Interoperability Across Industry  Simple Media Management  Cost Efficiency Let’s Collaborate ….!
  15. 15. Thank You

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