Location based Ads using Google Maps


Published on

Seminar presentation for 3rd year comp. Engg students.
Targeted Mobile Advertising System is now used by almost every smartphone holder. The latest updates in Google Local App is phenomenal. You have access to almost each and every shop in your local area.
Topic: Location based Ads using GPS technologies.
PPT has been given a cmplete professional look.
Just go through it, i'm sure you will love it.

1 Like
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Location based Ads using Google Maps

  1. 1. I NFORMATION G RABBER Seminar Guide: Presented by:Mrs. Archana Kadam Name : Aniket Chavan Class: TE COMP Roll no.: 121 Division: A
  2. 2. G ET THE ! DEA FIRST !!! Lets start with a situation. It often happens with all of us. Today’s Available options:  Phone a local friend/relative.  JUST DIAL  Rickshaw/ Thela waalas.
  3. 3. Can you make out what is he trying to advertise about ??
  4. 4. W HAT IS LBA ?? LBA is Location Based Advertisements. A mobile user can ask our proposed application about his current location, popular places around his location, shortest route to navigate a particular opted location and to gain information of that opted location. Lets see it from commercial point of view. “It has potential for the marketers to send information and offers to consumers based on their proximity to places where the marketers products are available.
  5. 5. W HAT IS EXACTLY NEW IN THIS ??Location-based advertising (LBA) is not new but being able to access it through ones mobile communication device is.
  6. 6. W HY M OBILE P HONES ??
  7. 7. E XCESS OF M OBILE USEThough iPhonehas significantlymore number ofServices availableand also theusage.
  8. 8. W HAT DO C USTOMERS T HINK ?? If consumers have generally positive attitudes toward such advertising, then this could be the very technology that allows m- commerce to kick into high gear. If consumers are generally negative about it then advertisers will have to sell the medium first before they can successfully use it to sell other things.
  9. 9. T HERE IS A D IFFERENCE !! While this presentation has reached here, many of you may have this confusion….. What is the difference between Mobile Ads & Location Based Ads ?? All mobile advertising is not LBA, it depends on whether or not the ad is determined by the recipients (or more technically, the devices) location. Mobile advertising is the broader of the two concepts.
  10. 10. C ONCEPT OF P USH & P ULL The LBA push approach amounts to the advertiser working with the carriers and delivery networks to send (push) ads to the user, determined by the devices location. The other approach to LBA is called (pull) and it occurs when consumers request some information or use some service on a one-time basis and in the process are exposed to commercial messages.
  11. 11. P USH & P ULL
  12. 12. P USH & P ULL “Opt-out” suggests that advertisers would send ads to whomever they wanted to until users asked that they not be sent ads anymore. In contrast, the “opt-in” approach involves users authorizing that messages be sent to them, a type of permission marketing. E.g. A salesman visiting San Francisco could use his device to access a portal where one of the choices is Local Restaurants. After selecting that, the next alternative he may choose to pick is Chinese. Five restaurants are shown, all indicated to be within a half-mile of his location. He selects one of them and a map is provided as well as an offer of a free appetizer, good for the next hour. Because the user chooses the time and place to access the information in the pull approach, it is by definition opt- in.
  13. 13. P ROJECT S COPE This application will be User-Friendly for its audience (static) and the On-The-Go Audience (Dynamic). It will provide services such as: There will be 2 different classes of users. They are:  Android users.  Non-Android users. Android users: Their location will be automatically tracked using GPS. Non-Android users: They need to manually put their location to access the application.
  14. 14. S OFTWARE I NTERFACE Our system will be using Google map to help user navigate to his destination place. GPS will detect location of the user or the popular place around the user location. MySQL will be used as backend to store the databases. Our proposed application will be using two protocols. HTTPS will make the web service more secure. FTP will be used in case of opening any images.
  15. 15. D ATA F LOW D IAGRAMS Input : Location InfoUser User Info-Tracker Info-Grabber Output : Result
  16. 16. D ATA F LOW D IAGRAMS Input: Location InfoUser User Info-Grabber Output: Result connect Result Server accessing data from DB Result Query Database
  17. 17. user Application - id : string + appname : string +loc_name : string + display_info() - search() androidUser servernonAndroid User - locname : string - locdata : string- putloc() - locid : string+ getinfo() + getinfo() - add() - update() - delete()
  19. 19. A DVANTAGES “Info-Grabber” offers a generally faster speed of interaction. There is no long entry form that users must fill out right off the bat, and the type of language used is often less formal, allowing an interaction with fewer characters, which speeds things up. The accessing of this proposed application via Web service will be free of cost. This proposed application can be used by anyone though he has less computer knowledge; hence it is easy to use. It makes the user known to his surroundings.
  20. 20. L IMITATIONS Consumers privacy (is still a concern). LBA as spam if done inappropriately. The interaction must be straight-forward and simple.
  21. 21. A PPLICATION LBA allows marketers to reach a specific target audience. Since LBA gives consumers control on what, when, where, and how customers receive ads, it provides customers more relevant information, personalized message, and targeted offer. LBA is a means of researching consumers.
  22. 22. C ONCLUSION Existing system based on location based advertisement help a user to get advertisement according to his geographical location. Our proposed application is a step ahead of the existing system as it will also provide information card of a particular place. E.g. Menu card of a restaurant. Can be extended proposed application into various applications such as online booking of tickets (railway station, movie) or appointments (hospital), online ordering (restaurants), etc.
  23. 23. R EFERENCES T. De Pessemier, T. Deryckere, K. Vanhecke, L. Martens, “Proposed architecture and algorithm for personalized advertising on iDTV and mobile devices”, “IEEE Transactions on Consumer Electronics” 54 (2) (May 2008) 709- 713. A. Katz-Stone, “Wireless revenue: advertisements can work” Australia. internet.com,2001. O. Kwon, J. Kim. “Concept lattices for visualizing and generating user profiles for context-aware service recommendations”, “Expert Systems with Applications” 36 (2009) A.K. Tripathi, S.K. Nair, “Narrowcasting of wireless advertising in malls”, “European Journal of Operational Research” 182 (3) (November 2007)