Pecha Kucha

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Pecha Kucha

  1. 1. FIT AND STRETCH STRATEGY Christina Brink Veronika Ekman Melissa Rolas Ania Seroka Ming Yu Yueduoduo Zhang
  2. 2. Mahatma Gandhi Martin Luther King Abraham Lincoln“Be the change” “I have a dream.” “Shake off the existing government, and form a new one that suits them better.”
  3. 3. Leadership is the art ofmaking the impossible come true!
  4. 4. Strategic fit  “Fit” between resources and aspirations Realistic goals
  5. 5. Strategic fit  Conservative goals Lack of courage
  6. 6. Strategic stretch  Strive for the impossible  Make the most of limited resources  New ideas
  7. 7. Strategic stretch  Creativity  Growth and vitality  One step ahead
  8. 8. Break the rules of the game
  9. 9.  Innovation  Knowledge  Ideas
  10. 10.  Create new space  Challenge the existing norm
  11. 11. Honda  Japanese  Risky strategies Western  Conservative strategies Chrysler
  12. 12. Alpha  Wealth of resources  Industry leader  Modest aspirations
  13. 13. Beta  Compete with fewer resources  Ambitions are greater  Successful strategy
  14. 14.  "Whoever runs out of ammunition first is the loser" Confident
  15. 15.  Small number of core competencies Guerilla tactics
  16. 16.  Achieved innovative goals by taking risks  A focus on few core competences
  17. 17.  Secondary airports Saving money on staff training  High aircraft utilization
  18. 18.  More routes in Europe Fit more passengers  Save fuel costs
  19. 19.  Cost-cutting Additional charges  Business moral
  20. 20. ReferencesCasadesus-Masanell, R., & Enric Ricart, J. (2010). From Strategy to Business Modelsand onto Tactics. Long Range Planning 43 , pp. 195-215.Gurkov, I., & Settles, A. (2011). Managing organizational stretch to overcome theuncertainty of the Great Recession of 2008. International Journal of OrganizationalAnalysis 19 , pp. 317-330.Hamel, G., & Prahalad, C. K. (1994). Competing for the Future . Harvard Business Press.Hamel, G., & Prahalad, C. K. (2005). Strategic Intent. Harvard Business Review , pp.148-161.Mintzberg, H., Quinn, J. B., Ghoshal, S. & Lampel, J. (2003). The Strategy Process , p.89.Mintzberg, H., Ahlstrand, B. & Lampel, J. (1998). Strategy Safari, pp. 220-221.

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