How many people use Facebook? Twitter? Watch YouTube videos? How about Pinterest? Greatest advantage -- as humans, and women, we are naturally concerned about other people. This is the easiest way to keep up with everyone. Worries -- totally public. Doesn’t replace real relationships, just a tool to stay connected. Need to be responsible.
We’re going to walk through each of these tools, how the Association uses them, and how your operation can, too!
On Facebook page: show them all the basics of the new Timeline. How to post a status update, create an event, write a note. Talk about the photo contest -- ways to keep users engaged, but not overwhelmed.
Show how to post a tweet, send a direct tweet, retweet, search #hashtags, Twitter chat groups, access lists, edit a profile.
Show how to upload, embed, email and share a video. Talk about subscribing to channels.
Show them what pins and boards are. Install the “pin it” button on your toolbar. Re-pin, customize boards, search for Angus content. Show all the categories.
Your Best Friend• If you can only invest in one social network, it should be Facebook. – Connect through updates, photos, video and events.• O n e i n e v e r y 9 p e o p l e on Earth is on Facebook – more than 845 million users. – Half of which say they login-in daily.• The average user has 13 0 f r i e n d s . Huge potential to reach a large audience; your friends + their friends.Visit American Angus on Facebook.
Your Headline News• Twitter is known for breaking news and quick updates. – More than 19 0 m i l l i o n T w e e t s are posted each day.• Twitter adds nearly 500,000 users e a c h d a y .• 14 0 c h a r a c t e r s on what’s happening in your world. – Tweet and re-tweet!• What’s a #hashtag or @Twitterhandle?Visit @AngusAssoc on Twitter.
Your On-Demand TV• YouTube is an easy, free way to publish your own video. – Plays well with all other online tools; social media, websites.• Users spend a total of 2.9 billion hours each month. – (3 2 6 , 2 9 4 y e a r s ! )• 48 hours of video are uploaded every minute. – Nearly 8 y e a r s worth of content each day.• Video that reaches people where they are, when they want to watch.Visit Angus TV online.
Your Creative Center• Pinterest is, simply put, an virtual pinboard. – Extremely fast growing; 10 . 4 m i l l i o n registered users.• Collection of crafts, recipes, fashion, photography, etc.• 9 7 p e r c e n t of Pinterest users are women. – Average user spends +/- o n e h o u r on the site during a visit.• Daily users have increased by more than 145 percent since the beginning of 2012.Check out the Certified Angus Beef pinboard.
Taking Care of Business• What started out as only “social” tools, are now dynamic m a r k e t i n g s t r a t e g i e s .• Ability to target potential customers and reach them in place most visit d a i l y . – Similar to television, print, radio and display advertising.• Understand your fan base, and s h a r e y o u r me s s a g e . – But don’t overdo it.
Management Tools• Tweet deck – Manage multiple Twitter accounts, schedule updates. – Desktop and smartphone apps.• HootSuite – Manage multiple social media accounts, schedule updates. – Powerful analytics.• Bit.ly – Shorten and tracks URL links.• Smartphones – Extremely valuable.
The iPhone• The Apple revolution makes it easier than ever before to… – Take photos, video, audio. – Share on social media. – Connect no matter where you are. T he M otorola A ndroid smartphone is also a good choice, if you’re of techy-mind.
Helpful Smartphone Apps• Facebook, Twitter, YouTube, Pinterest – Access all social media apps.• PhotoShop Express – Quickly edit photos taken with your phone.• Dropbox – Online file sharing “cloud.”• Pulse News – Lots of headline news in one place.• Angus Mobile – Keep up with Angus news, AAA Login, show results, etc.
Beef Resources to Remember• F a c e b o o k – Black Ink Basics (Certified Angus Beef Brand), Angus Journal, NCBA, State Cattlemen’s/Beef Industry Councils, Livestock publications.• T w i t t e r – #beef, #agchat, #agtube, #cattle, #ranchlife, #Angus, #agnews. @BlackInkBasics, @CertAngusBeef, @Ajeditor, @Abbeditor. – Visit our Angus breeders list.
Social Media Final Thoughts• Be s o c i a l . It’s an online community, not advertisements.• Be e n t e r t a i n i n g . Share content that is insightful.• Be s h o r t ‘ n s w e e t . People have short attention spans.• Be c o n s i s t e n t . Invest time in your online presence.• Be p o s i t i v e . Help share the good, not the bad.