Angrybirds 2.0

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BUS545 FINAL PROJECT | İSTANBUL BİLGİ UNIVERSITY

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  • “Where we fly” kısmında da hangiplatformlardauçtuklarındanbahsederiz, ya da oyununlokasyonlarındanbahsedebiliriz; rio, space vb.
  • ‘We see ourselves as the next generation entertainment franchise’ while he was presenting the future development of the Angry Birds brand into books, a movie, stores, etc.” demişrovio’nunCMO’su. Belkiişineyarayabilir. Link de veriyim: http://www.bluenove.com/en/publications-en/blog-en/why-angry-birds-will-get-bigger-than-facebook/
  • Burda, dediğimgibi mobile gaming 2.0’ı aradığımızdapekbişiyçıkmıyor. Geçenderste game konusunuanlatankonuğa da sordum, dedikiikinoktaüstüste: “her şeyinolduğugibibunun da 2.0’ı vardırama ben de öylebirterimerastlamadım.” derste de anlattığıgibi, 2.0 içinoyuncularınsosyalleşebildiği, oyunlarladuygusalbağkurduğuoyunlarıörnekgösterebilirsinvsvsdedi.
  • James McQuivey is an analyst in digital entertainment at Forrester: "We only just learned how to do touch based computing. It's such an intuitive experience that we get hungry for that. And Angry Birds trains a deep part of your brain and rewards you every time you succeed."
  • Burdaoyununfresh’liğindenbahsederiz(Oyunun 2009’da, 63 levellabaşlayıp, şimdi 200 den fazlalevelıolması..), her sezonaözeltemalarındanvsvs..
  • Sales of Angry Birds cuddly toys and clothing made up 30% of Rovio's total turnover last year.http://www.bbc.co.uk/news/technology-19726958
  • Read more: http://articles.businessinsider.com/2011-11-28/tech/30449217_1_zynga-mark-pincus-mafia-wars#ixzz2FnsBGazJ
  • http://www.bbc.co.uk/news/technology-19726958,Rovio’nun piyasa değeri 9 milyar dolara ulaştı. Bu değeri Türkiye’de bulan şirket sayısı sadece 8. Anadolu Efes, Tüpraş, Vakıfbank, Arçelik, Tofaş, Ford Otosan, Türk Hava Yolları gibi Türkiye’nin göz bebeği şirketlerin piyasa değeri ne yazık ki bu kızgın kuşlar kadar etmiyor.Haber : http://www.ilginchaber.com/haber/kizgin-kuslar-milyarder-etti-h549.html#ixzz2FSFZnImy
  • 1-http://mashable.com/2011/09/11/angry-birds-infographic/?*Dr Tomas Chamorro Premuzic further proved it in his research, stating,“Players maynot realize it but angry birds provides them a cathartic effect”. (Goldsmith University of London)
  • Retention kısmıiçin deşualıntıdanbahsedebiliriz: “People start playing the game and then they continue playing it because we do frequent updates every four or five weeks, we have updates with more content, more levels etc, so it's actually pretty sticky.”
  • http://www.econ.ucla.edu/sboard/teaching/tech/Rovio.pdf
  • Bunlarırovio.com’danaldım; advertise kısmından..
  • Peter Vesterbacka, marketing chief of the Finnish start-up behind the world's most downloaded game said that Rovio, the makers of Angry Birds, sees itself as an entertainment brand, not just a games company.'We want to make Angry Birds a permanent part of pop culture,' he said, comparing the brand to Nintendo's Mario and Sanrio's Hello Kitty. 'We're just getting started.'Read more: http://www.dailymail.co.uk/sciencetech/article-2118065/Angry-Birds-fans-given-real-life-taste-worlds-popular-game-maker-announces-launch-activity-parks.html#ixzz2EPqCdFC7 Follow us: @MailOnline on Twitter | DailyMail on Facebook
  • http://www.knowyourmobile.com/mobile-games/mobilegamesnews/630948/ten_interesting_facts_about_angry_birds.html
  • http://joshuasee.com/http:/joshuasee.com/success-in-viral-marketing-3-steps-to-harness-the-power-of-social-media
  • http://imgood.info/Angry-Birds-Space
  • http://www.pocketgamer.co.uk/r/Multiformat/Rovio+news/news.asp?c=34687&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+PocketGamerLatestAdditions+%28Pocket+Gamer+-+Latest+additions%29 http://www.econ.ucla.edu/sboard/teaching/tech/Rovio.pdf
  • Angrybirds 2.0

    1. 1. WHO WE ARE?
    2. 2. WHY WE ARE ANGRY?
    3. 3. I’m a bird with no wingsOf course I’m angry
    4. 4. WHAT IS OUR MYSTERY?
    5. 5. WHERE WE FLY?
    6. 6. MOBILE GAMING 2.0
    7. 7. MOBILE GAMING 1.0 MOBILE GAMING 2.0
    8. 8. THE RISE OF MOBILE
    9. 9. SUCCESS FACTORS
    10. 10. FOCUS ON TOUCH SCREENS
    11. 11. SIMPLE YETENGAGING CONCEPT
    12. 12. RIGHT PRICING STRATEGY
    13. 13. KEEPING THEPOPULARITY ALIVE
    14. 14. HIGH PRODUCTION VALUE
    15. 15. THE FACTS/STATISTICS
    16. 16. ROVIO ENTERTAINMENT REPORTS 2011 FINANCIAL RESULTS 07.05.2012 | www.rovio.comTotal revenue amounted to $106,3 million driven by strong growth in game download activity and consumer product sales.
    17. 17. Angry Birds Turned Down A $2.25 Billion Takeout Offer From Zynga
    18. 18. Some analysts have speculated that Rovios market value could be between $6bn and $9bn
    19. 19. ANGRY BIRDS ADDICTION SYNDROME (ABAS)
    20. 20. MARKETING STRATEGY
    21. 21. TARGET AUDIENCE
    22. 22. Our target audience is Widespread, not concrete >:o
    23. 23. “Everybody plays it. It’s the one game that myfive-year-old son plays with his grandfather.” Andrew Stalbow General Manager of North America/Rovio
    24. 24. FAN CONNECTION & RETENTION
    25. 25. Peter Vesterbacka Mighty Eagle, Chief Marketing Officer“If you build a great experience for the fans, you will besuccessful. But if you are more focused on monetizing andyou know, getting money out of people’s pockets, then that’sthe wrong set of priorities.”
    26. 26. “The brand and the fans are @the heart ofeverything we do!”Andrew StalbowGeneral Manager of North America
    27. 27. The company answers fan mail, responds to Tweets, and takes usersuggestions for levels and new birds seriously. Let’s be Lovebirds
    28. 28. 5 year old creates latest Angry Birds level
    29. 29. MERCHANDIZING GAMES MOVIES TV CARTOONS COMICS
    30. 30. Advertising
    31. 31. CELEBRITYENDORSEMENT
    32. 32. DAVID CAMERON JUSTIN BIEBER SALMAN RUSHDIE PAUL GASCOIGNE CONAN OBRIAN JON HAMMMAD MEN’S DON DRAPER KYLIE MINOGUE
    33. 33. viral & PR
    34. 34. ANGRY BIRDS IN THE FUTURE & MAIN CHALLENGES Rovio Entertainment are preparing IPO for 2013, analysts peg their value at $9 billion!
    35. 35. Rovio’s CMO, Vesterbacka, hinted: "When Mario drives a car, it becomes Mario Kart.When Mario flies to space its Mario Galaxy. Our birds will do things, and go tounexpected places.”
    36. 36. MAIN CHALLENGESTHE VOLATILITY OF THE GAMING MARKETVERY LITTLE BARRIERS TO ENTRY IN THE SMARTPHONE GAME DEVELOPMENT INDUSTRY
    37. 37. PROGNOSISNext Disney? Hmmm…
    38. 38. ANGRY PRESENTERS Rana Keskin Aysel Altundaş Lerna Lort Murat Özlü

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