Feedback

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Feedback

  1. 1. Publisher <ul><li>IPC Media is a British publisher reaching almost two thirds of UK women and 42% of UK men. </li></ul><ul><li>It publishes a diverse range of magazines including specialist interest and music magazines. </li></ul><ul><li>It is currently the one of the UK’s largest publisher of both magazines and digital publishing. </li></ul><ul><li>I believe IPC Media would publish my magazine as it is a specialist interest magazine with a non-mainstream audience like many of their publications. </li></ul>
  2. 2. Feedback <ul><li>I distributed copies of my magazine to 25 men and 25 women and asked for their feedback on each page of my layout. </li></ul><ul><li>I asked “who do you think the target audience for my magazine is?” </li></ul><ul><li>92% of men said it was aimed at both men and women in their late teens </li></ul><ul><li>8% of men said it was aimed at men in their late teens </li></ul><ul><li>64% of women said it was aimed at both men and women in their late teens </li></ul><ul><li>36% of women said it was aimed at men in their late teens </li></ul><ul><li>I asked “would you buy this magazine?” </li></ul><ul><li>56% of men said yes 52% of women said yes </li></ul><ul><li>28% of men said maybe 32% of women said maybe </li></ul><ul><li>16 % of men said no 16% of women said no </li></ul>
  3. 3. Positive Feedback <ul><li>I asked what they liked about the magazine: </li></ul><ul><li>Men: </li></ul><ul><li>“ The photography is pleasing and unique” </li></ul><ul><li>“ The layout is flowing and easy to read” </li></ul><ul><li>“ The colour scheme looks professional” </li></ul><ul><li>“ The double page is very nicely made” </li></ul><ul><li>“ The interview is interesting and well laid out” </li></ul><ul><li>Women: </li></ul><ul><li>“ I like the colours, they work well with the pictures” </li></ul><ul><li>“ The contents page is well laid out and easy to use” </li></ul><ul><li>“ The photographs are strange, but in a good way” </li></ul><ul><li>“ The magazine is a good price, I would buy it for that” </li></ul><ul><li>“ It looks very professional, you can tell each page is part of the same magazine” </li></ul>
  4. 4. Negative Feedback <ul><li>I asked what could be done to improve the magazine: </li></ul><ul><li>Men: </li></ul><ul><li>“ I think the double page could use more items” </li></ul><ul><li>“ More photography would be nice” </li></ul><ul><li>“ The people on the cover could fill the page more” </li></ul><ul><li>“ If it had free music or posters I would be more tempted into buying it” </li></ul><ul><li>“ The barcode is pretty intrusive” </li></ul><ul><li>Women: </li></ul><ul><li>“ More photos on the contents page” </li></ul><ul><li>“ If it was released weekly instead of every fortnight” </li></ul><ul><li>“ More interesting shapes should be used on the front cover” </li></ul><ul><li>“ The contents page could use more colour” </li></ul><ul><li>“ More organisation on the cover” </li></ul>

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