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Les 10 commandements de l'identité verbale

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Jamais il n’y a eu autant d’occasions de s’exprimer – la révolution digitale est autant une révolution du langage que de l’image. Jamais non plus le flot ininterrompu des discours n’a autant uniformisé les voix, appauvri les mots et nivelé les contenus. Se singulariser et gagner en consistance via le soin de son patrimoine verbal, la conquête de territoires métaphoriques distinctifs ou encore un Reverse Storytelling© novateur, est devenu une nécessité pour les entreprises et les marques qui veulent sortir du lot. Un plaisir aussi dès lors qu’elles se prennent au jeu de leur propre langue. Notre parole est notre premier actif : le temps de réinvestir nos identités verbales est venu.... http://www.angie.fr/larevolutiondulangage/

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Les 10 commandements de l'identité verbale

  1. 1. LES 10 COMMANDEMENTS DE L’IDENTITÉ VERBALE.
  2. 2. Tes images et tes mots, tu accorderas. 01 LES10COMMANDEMENTSDEL’IDENTITÉVERBALE.
  3. 3. 02 LES10COMMANDEMENTSDEL’IDENTITÉVERBALE. Tes audiences, tu écouteras.
  4. 4. 03 LES10COMMANDEMENTSDEL’IDENTITÉVERBALE. Tout jargon, tu éviteras.
  5. 5. 04 LES10COMMANDEMENTSDEL’IDENTITÉVERBALE. Oral, tu écriras.
  6. 6. 05 LES10COMMANDEMENTSDEL’IDENTITÉVERBALE. Tes pépites verbales, tu cultiveras.
  7. 7. 06 LES10COMMANDEMENTSDEL’IDENTITÉVERBALE. Parler pour ne rien dire, jamais tu ne feras.
  8. 8. 07 LES10COMMANDEMENTSDEL’IDENTITÉVERBALE. Par tes métaphores, tu te distingueras.
  9. 9. 08 LES10COMMANDEMENTSDEL’IDENTITÉVERBALE. L'efficacité de ton discours, tu mesureras.
  10. 10. 09 LES10COMMANDEMENTSDEL’IDENTITÉVERBALE. Des expériences verbales, tu créeras.
  11. 11. 10 LES10COMMANDEMENTSDEL’IDENTITÉVERBALE. Plaisir à parler, tu prendras.
  12. 12. Et si vous exploriez votre identité verbale ? angie.fr/larevolutiondulangage

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