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Le CAC 40 sur Google

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La notoriété d'une entreprise ne se mesure pas seulement en termes d'euro dépensés en publicité ou de chiffre d'affaires. Les moteurs de recherche, Google en tête, offrent un excellent aperçu de la visibilité d'une entreprise et de l'intérêt que le grand public lui porte...
Pour en savoir un peu plus, nous avons analysé les tendances de recherche sur Google des entreprises du CAC 40, de leurs dirigeants, et de leurs secteurs d'activités.

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Le CAC 40 sur Google

  1. 1. *VolumederecherchesmensuellessurGooglepourlenom desentreprisesduCAC40etleursdérivés. Cen’estpaslataillequicompte Lesnomsd’entrepriseslongsoucomposés sontmoinsrecherchésqueleursdiminutifs. C’estlecasdeVeolia,quiesttrentefoisplus recherchéquelenomofficieldugroupe: «VeoliaEnvironnement». LeCAC40millionnaire Enmoyenne,lenomd’uneentreprise duCAC40estrecherché1016310fois parmoisparlesinternautesfrançais. Ennombrederecherches,Orangealapêche. Unaccent,çatrompeénormément Lenom«SociétéGénérale»estquatre foisplusrecherchéquequandilest orthographiéaveclesaccents. 1000 12100 12100 12100 5400 4400 4400 29002900 1600 1300 27100 27100 27100 27100 22200 18100 1480014800 33100 33100 40500 40500 49500 49500 60500 60500 60500 60500 74000 74000 90500 135000 165000 550000 550000 673000 673000 1830000 2240000 2240000 20400000Orange Carrefour Bouygues Michelin BNPParibas SociétéGénérale CréditAgricoleCréditAgricole Renault Axa Engie Vinci Nokia Total LegrandLegrand Safran Accor LVMH Sanofi PSA AirLiquide SodexoSodexo Saint-Gobain Danone Valeo SchneiderElectric ArcelorMittal L’Oréal VivendiVivendi Technip Solvay PernodRicard AirbusGroup Kering Capgemini Unibail-RodamcoUnibail-Rodamco VeoliaEnvironnement LafargeHolcim EssilorInternational PublicisGroupe Klépierre France EntreprisesduCAC40lesplusrecherchées*

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