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Landing Page: la ricetta perfetta

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La ricetta perfetta per creare ed ottimizzare al meglio le tue landing page.

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Landing Page: la ricetta perfetta

  1. 1. Landing Page: come si crea ed ottimizza una Landing Page.
  2. 2. Cos’è una Landing Page?
  3. 3. Cosa significa ottimizzare una Landing Page
  4. 4. Come creo una buona Landing Page? Quali caratteristiche deve avere?
  5. 5. Unique Selling Proposition: cos’è?
  6. 6. Esempio: cosa offri ai tuoi utenti?
  7. 7. Esempio: cosa temono i tuoi utenti?
  8. 8. Esempio di USP
  9. 9. Amore a prima vista: la prima impressione conta!
  10. 10. Il tuo faccione conta, usalo!
  11. 11. Distruggi le barriere fra i tuoi utenti e le conversioni.
  12. 12. Above the Fold: cosa significa?
  13. 13. F/E Pattern: gli utenti non leggono.
  14. 14. F/E Pattern: ecco cosa vedono i tuoi utenti.
  15. 15. F/E Pattern: un esempio di “lettura veloce”.
  16. 16. Cosa possiamo imparare dall’F/E Pattern?
  17. 17. Indicatori direzionali: funzionano davvero?
  18. 18. Facciamo un gioco!
  19. 19. Concentrati su una singola azione.
  20. 20. Cos’è l’Attention Ratio?
  21. 21. Copy corto o Copy lungo? Cosa è meglio?
  22. 22. Call to Action: cosa sono?
  23. 23. Un esempio di Call to Action.
  24. 24. La psicologia dei colori.
  25. 25. Esempio: contrasto e colori di una CTA.
  26. 26. Fai attenzione al contesto: tutti devono capire di cosa parli.
  27. 27. Fai attenzione al contesto: crea annunci e landing page visivamente simili.
  28. 28. Form: come aumentare quantità o qualità delle Lead.
  29. 29. Occhio al mobile e alla velocità!
  30. 30. Cosa posso usare per creare delle Landing Page?
  31. 31. HotJar: heatmaps e statistiche avanzate sulle nostre Landing Page
  32. 32. Le Heatmaps: statistiche che ti indicano gli elementi più attrattivi per i tuoi utenti.
  33. 33. Vorresti sapere come i tuoi utenti utilizzano i tuoi form?
  34. 34. Funnel Tracking: quale step del tuo funnel ha la percentuale di abbandono più alta?
  35. 35. In sintesi…
  36. 36. Grazie!

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