Where is our Mobile Lifestyle taking us?


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Where is mobility today? Where was it yesterday? And where will it be tomorrow? Changes in mobile technology over the past 70 years have changed our lifestyle. We text when we sleep, eat, drive, and hang out with friends. Our lifestyle changes are creating mobile marketing campaigns that integrate brands into our daily lives to attract customers. Explore effects of mobile devices on our life, and how companies view us in this presentation.

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Where is our Mobile Lifestyle taking us?

  1. 1. Where is our Mobile Lifestyle taking us?<br />Angelina Fomina<br />Image by JefCris<br />
  2. 2. 1983.<br />And the first private, non-vehicle mobile phone was available to the public.<br />This was a luxury item. Costing $4,000.<br />DynaTAC<br />Image by c.updegrave<br />
  3. 3. Life was unimaginably different back in the day…<br />In 1989, the first flip phone was designed.<br />Motorola MicroTAC<br />
  4. 4. Do you remember this?<br />In 1997, the Nokia 900, 8810, and 3210 launched the Smartphone era.<br />Image by RuiCarmo<br />
  5. 5. Not so long ago…. Motorola RAZR.<br />In 2004, this was one of the most popular mobile devices. <br />Image by Sportpictures<br />
  6. 6. We eat with it.<br />We cry with it.<br />We sleep with it.<br />We laugh with it.<br />RIM releases the BlackBerry.<br />Making our mobile experience<br />better and better<br />Image by M7D SHRATY<br />
  7. 7. Text.<br />Facebook.<br />Tweet.<br />Brows the web.<br />Call.<br />Email.<br />Listen to music.<br />Schedule meetings.<br />Skype.<br />Play games.<br />In 2007, Apple introduced the iPhone.<br />A touch screen smartphone.<br />Image by Edlimagno<br />
  8. 8. In the last 70 years our technology changed.<br />And with it, our lifestyle changed.<br />Mobility is not a luxury.<br />It is a commodity. It is a necessity.<br />Image by Ian McWilliams<br />
  9. 9. Once upon a time… friends hung out like this.<br />No smartphones. <br />No iPads. <br />No iPods. <br />Just each other. <br />
  10. 10. Now we live in two different worlds at one time.<br />Our mobile devices are our escapefrom reality. <br />Are we loosing our social skills?<br />
  11. 11. Family life is changing too…<br />35.7% people text while eating dinner with family.<br />Image by Paula McNanus<br />
  12. 12. When every minute counts, we multitask .<br />84.3 % of people text while walking <br />in public.<br />Does this harm or improve our <br />productivity ?<br />Image by Lori Foxworth<br />
  13. 13. How we interact with our environment is changing…<br />We live a mobile life.<br />94.3 % text while riding local bus or subway<br />Image by Taylor Grant<br />
  14. 14. “Drivers distracted by talking or textingon cell phones killed an estimated <br />16,000 people from 2001 to 2007, U.S. researchers reported”<br />~ Reuters, 2010<br />Image by nteractive_devices<br />
  15. 15. Texting can quickly start a relationship….<br />And quickly end it.<br />84% believe that text messages can sometimes be misunderstood by a date or suitor.<br />74% of people between 18 – 35 flirted via text messaging<br />Image by Tantek<br />
  16. 16. We consume media differently.<br />We communicate differently.<br />We see the world differently.<br />We live differently.<br />And the Marketing world is catching on…<br />Image by Aprilzosia<br />
  17. 17. “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”<br />~Mobile Marketing Association<br />Image by Christian Beirle Gonzalez <br />
  18. 18. Companies know we are mobile 24/7.<br />They advertise through SMS & MSM to attract and retain customers.<br />Starbucks Marketing Campaign encouraged MTV Movie Awards audience to vote on the best movie of the year in 2010. In return, viewers received a Starbucks coupon.<br />Image by BrandsGym<br />
  19. 19. Companies engage us, grasp our attention, and integrate brands into our lives through mobile technology. <br />“My Coke Rewards” started in 2006.<br />Customers text in bottle cap codes to received prizes and points.<br />
  20. 20. Personal peace.<br />No distractions.<br />No dependency.<br />Face-to-face intimacy.<br />The past.<br />Is this the world we want to go back to?<br />Image by Niki Lynn<br />
  21. 21. Credits: <br />All images are licensed under the Creative Commons Non-Commercial Share-Alike 3.0 agreement, and sourced from flickr.<br />Image by Philippe Bleau<br />Image by Craig Stevens<br />
  22. 22. Sources:<br />http://qittle.com/blog/2011/05/02/coke-pepsi-and-starbucks-innovative-mobile-marketing-examples/<br />http://www.4-traders.com/AT-T-INC-14324/news/AT-T-Survey-Examines-Role-of-Texting-in-Dating-and-Relationships-586529/?imprimer=1<br />http://www.businessinsider.com/complete-visual-history-of-cell-phones-2011-5#2007-31<br />http://www.reuters.com/article/2010/09/23/us-cellphones-driving-idUSTRE68M53K20100923<br />http://journals1.scholarsportal.info.proxy.queensu.ca/tmp/14798900789949091403.pdf<br />http://www.mobilecrunch.com/2010/09/24/study-texting-while-driving-responsible-for-16000-deaths-in-6-years/<br />