Social responisibility refers to: Changes over time in India of the cultural norms of corporations engagement of corporate social responsibility (CSR), with CSR referring to way that businesses are managed to bring about an overall positive impact on the communities, cultures, societies and environments in which they operate.
The fundamentals of CSR :•Corporates should be responsible enough to address social issues.•Companies should deal with the challenges and issues.
Goals of CSR:• Setting clear objectives.• Undertaking potential investments.• Measuring and reporting performance publicly.
The Four Phases of CSR Development in IndiaFirst phaseSecond phaseThird phaseFourth phase
First Phase :• The main drivers of CSR: - charity - philanthropy• Tata, Godrej, Bajaj, Modi, Birla, Singh ania.• Influenced by caste groups and political objectives.
The Second Phase :• Trusteeship• "I desire to end capitalism almost, if not quite, as much as the most advanced socialist. But our methods differ. My theory of trusteeship is no make-shift, certainly no camouflage. I am confident that it will survive all other theories.“ -Mahatma Gandhi• Abolished untouchability, encourage empowerment of women and rural development.
The Third Phase:• "mixed economy“• emergence of Public Sector Undertakings (PSUs)• laws relating labour and environmental standards.• aimed at reconciliation.• emphasized upon transparency, social accountability and regular stakeholder dialogues• the CSR failed to catch steam.
The Fourth Phase :• In 1990s the first initiation towards globalization and economic liberalization were undertaken.• Globalization has transformed India into an important destination in terms of production and manufacturing bases of TNCs are concerned.
Current State of CSR in India :• Tata Group, the Aditya Birla Group, and Indian Oil Corporation.• Objective: To maximize the companys overall impact on the society and stakeholders.• For example: Bharat Petroleum Corporation Limited, Maruti Suzuki India Limited, and Hindustan Unilever Limited.• Extensive social change will put the socio- economic development of India on a fast track.