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How big is your opportunity? It's easy to find out with some creativity, smart assumptions, and basic algebra. Knowing your market size before you invest your time or ask investors for money is key to investing wisely.
Who else is providing the value you provide? Who else is similar, and what can you learn from them? What trends, opportunities, threats, news, etc in your industry can help you or hinder you? Understand your competitive ecosystem, and thrive in your new business.