Making Social Media Work For You


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Presented by Angela Connor at the High Point Furniture Market, April 28, 2009.

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Making Social Media Work For You

  1. 1. Making Social Media Work for You Angela Connor http://blog.Angela
  2. 2. Popular Social Media Sites http://blog.Angela
  3. 3. What are some of my options? • Blogging • Micro-blogging • Social bookmarking • Photo sharing • Online communities • Video sharing • Event sharing • Commenting http://blog.Angela
  4. 4. Micro-blogging • Immediacy • Instant contact and new insights • Build relationships • Blast service similar to press releases • Short and to-the-point (140 characters) • Works like an e-mail blast • Compliments your other platforms http://blog.Angela
  5. 5. Social Bookmarking • Track industry news and share your content • Easy way to share news stories and other content on the web • Share news • Become an authority on news affecting your industry http://blog.Angela
  6. 6. Photo sharing • Showcase your events • Tell stories of people in need • Solicit pictures from volunteers and share publicly • TIP: Create your own Flickr account and post the link on printed literature http://blog.Angela
  7. 7. Online Communities • Create niche groups • Reach narrow or broad audiences • Promote events • Raise awareness • No cost to you • Can serve as your main hub or central social media presence • Community outreach http://blog.Angela
  8. 8. Video sharing • Provides a free outlet for PSA’s, testimonials and events. • Another means to share stories and content related to your organization. • TIP: Create your own YouTube channel. It’s free! http://blog.Angela
  9. 9. Added Benefits of Using Social Media • Become your own news distributor • Decrease dependency on mainstream and traditional media • Reach niche audiences, locally and nationally • New reach • New customers http://blog.Angela
  10. 10. How do I Proceed? Define your goals and choose the platform(s) that will help you meet them! http://blog.Angela
  11. 11. Ask yourself these questions: • Who do I want to reach? • What do I want people to know? • What do I want them to see? • What do I want them to do? • What is my current online reputation? http://blog.Angela
  12. 12. Takeaways • Use social media to deliver EVERY message you want to deliver. – Showrooms and new products – Events – Press releases • Capitalize on free services before attempting to create your own. • Manage your online reputation and have fun! http://blog.Angela
  13. 13. Contact Information Angela Connor Managing Editor/User-Generated Content | 919.821.8545 Visit my blog: Online Community Strategist Order my book: 18 Rules of Community Engagement http://blog.Angela
  14. 14. Contact Information Angela Connor 919.607.0435 http://blog.Angela