Creating Facebook Strategies


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Angela Connor, Social Media Manager at Capstrat speaks at the Triangle AMA's Facebook Training Camp for Marketers in Durham, NC. July 21, 2011

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Creating Facebook Strategies

  1. 1. This is a bread crumb title<br />This is the first line of text<br />You can indent<br />And indent again<br />Fourth line<br />This can also be used as an image slide<br />Creating<br />Marketing Strategies <br />Angela Connor, Social Media Manager, Capstrat <br />Twitter: @communitygirl LinkedIn: angelaconnor<br />Facebook Training Camp for Marketers<br />
  2. 2. Facebook – An integral part of your marketing strategy<br />Making the case – Engagement is a must for success<br />More than 750 million active users - 50% log in on any given day<br />4,462,720 million North Carolinians (57% female, 43% male)<br />Facebook users share 30 billion pieces of content each month<br />Average user has 130 friends <br />Average user creates 90 pieces of content per month <br />Average user is connected to 80 community pages, groups and events<br />Facebook ads that link to Facebook content perform 50% better than ads to external websites <br />People on Facebook install 20 million applications every day <br />Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor<br />
  3. 3. Guiding Principles<br /><ul><li>Goals and </li></ul>objectives first<br /><ul><li>Go beyond the wall
  4. 4. Lose obsession </li></ul>with “Likes” <br /><ul><li>Know the rules and understand EdgeRank
  5. 5. Use apps to </li></ul>engage and encourage sharing <br /><ul><li>Measure, refine and measure again </li></ul>Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor<br />
  6. 6. Goal: Raise the visibility of TWTCPA and attract new fans and visitors through engagement applications and interesting, sharable content. <br />Objective: <br /> Provide users with engaging experiences that encourage them to share content, bring new visitors to the page and increase interaction on wall posts (‘comments’ and ‘likes’) to optimize news feed visibility. <br />Goals and objectives will drive your strategy<br />Strategy is based solely on goals<br />Clearly define how your business goals are to be achieved through your Facebook marketing <br />Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor<br />
  7. 7. What are your goals?<br /><ul><li>Raise visibility/Reach broader audience
  8. 8. Increase sales
  9. 9. Promote events
  10. 10. Engage with customers
  11. 11. Provide valuable content
  12. 12. Advocacy- Gather signatures/collect donations
  13. 13. Educate fans
  14. 14. Drive traffic
  15. 15. Thought leadership </li></ul>Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor<br />
  16. 16. Going beyond the wall <br />Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor<br />
  17. 17. Going beyond the wall<br />Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor<br />
  18. 18. Live Chats and Q&A <br />Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor<br />
  19. 19. Don’t obsess over “Likes”<br />Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor<br />
  20. 20. Go for the “share” and “vote”<br />Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor<br />
  21. 21. Top News <br />vs.<br />Most recent<br />Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor<br />
  22. 22. Affinity<br />Interaction<br />Timeliness<br />Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor<br />
  23. 23. Use apps to engage<br />“People on Facebook install 20 million applications every day .”<br />-Facebook <br /><br />Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor<br />
  24. 24. Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor<br />
  25. 25. Use Facebook ads to promote apps <br />
  26. 26. Measure<br />Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor<br />
  27. 27. Measure<br />Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor<br />
  28. 28. Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor<br />
  29. 29. Takeaways<br /><ul><li>Beef up your strategy. Define goals and objectives.
  30. 30. The content on your wall matters, but you should do more
  31. 31. Go back and establish goals
  32. 32. Stop broadcasting. Start engaging
  33. 33. Get serious. Create an editorial calendar
  34. 34. Don’t try to game the system. Provide value
  35. 35. Develop a strategy outline </li></ul>Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor<br />
  36. 36. Thank you!Angela Connor<br />Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor<br />