概要• Social Computing的定义• Social in Business• Social Computing的关键技术
Social Computing的定义• 百度名片： • 目前对此还没有一个明确和公认的定义。笼统而言，社会计 算是一门现代计算技术与社会科学之间的交叉学科。• 王飞跃： • 面向社会活动、社会过程、社会结构、社会组织和社会功能的计算 理论和方法• 社会计算三大要素 • 人：人自身的行为，人与人的交互，社会关系 • 计算系统：PC，互联网，移动设备：实现人与人的连接。 • 钱：盈利性较强，能够解决重大社会问题。• Wikipedia： • Social computing is a general term for an area of computer science that is concerned with the intersection of social behavior and computational systems. It has become an important concept for use in business.
Data comsumption and Social in Business remixing from all sources, particularly user generated data. as more Network effects people participate. The Web and all its connected devices as one Architecture of participation Lightweight programmingglobal platform of reusable that encourages usermodels and business models. services and data. Data is core contribution. Harness Continuous and seamless Open Network collective intelligence.update of software and data Platform Effects rapidly. Lightweight Collective models Social intelligence Principles Enabling Unbounded Cooperate with users Functionality- as well as services collaboration as co-developers. service-oriented Creating and sharing approaches to build new info. applications as a Intuitive Leverage the Cost-effective scalable services usability long tailcomposition of other, and Rich andof software. instead interactive in order to enrich user user experiences. interfaces.
社会计算与商务模式的关系 • 无界合作&客户关系分 别是社会计算与商务 模式中的重中之重。Ref: Knol, P., Spruit, M., Scheper, WeB (2008). “Web 2.0 Revealed”