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Ekta kapoor ppt

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ekata kapoor: the queen of indian shops.

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Ekta kapoor ppt

  1. 1. PRESENTED BY ANIL CHAUDHARY BARSHA RAI ROSHNI SHRESTHA SONIK SHRESTHA
  2. 2. INTRODUCTION: EKTA KAPOOR  Was born in June 7, 1975  Daughter of former bollywood superstar Jitendra Kapoor and elder sister of current bollywood actor Tusshar Kapoor  Did schooling from Bombay Scottish School and later on joined Mithibai College  Was a very pampered child and was never oriented towards any kind of achievement  Joined TV-serial production on the advice of her father at the age of nineteen  Changed the face of Indian television industry and completely dominated it
  3. 3. INTRODUCTION: BALAJI TELEFILMS  Was incorporated in 1994  Redefined the Indian television space  Got renowned with the comedy show “Hum Paanch”  After then, rose to unprecedented heights in the late 1990s and early 2000s  Achieved about 35 programming hours per week across all channels in 2002  Has received a number of awards over the years  First blockbuster show “Kyunki Saas Bhi Kabhi Bahu Thi”
  4. 4. THE MAKING OF AN ENTREPRENEUR: INITIAL STAGE  Worked as an assistant model coordinator for an advertising company for a short period of time  Firstly developed a television software, at a cost of roughly Rs 5 million but was not so successful  Initial years were not so successful  Was not taken seriously by most of the people  Experienced writers thought she was the “brainless daughter of a moneyed father”  Had five to six projects ready but none of them were accepted by the channels
  5. 5. THE MAKING OF AN ENTREPRENEUR: MEDIAVAL STAGE  Gradually, was able to overcome these problems through sheer grit and determination  Was able to make a place for herself in the television software market  Dedicated her all waking hours to television  By the end of 2002, had became so popular that she was in a position to dictate terms  Her serials regularly featured in the top ten programs and got the highest TRP ratings
  6. 6. THE MAKING OF AN ENTREPRENEUR: FINAL STAGE  Felt that her initial failure contributed a lot to her success at a later stage  Was presumptuous about the taste of the audiences  Started watching television carefully, analyzing each program and working out her next project  Noticed the fascination of the average Indian for large families which prompted her to make family-oriented serials  Most of the serials were depicted to family life of huge traditional families
  7. 7. MAKING A MARK  Changed the preference of the audience to daily serials.  Drawback of the weekly serial: audience loosing interest when one episode was missed.  Daily soaps were addictive.  Changed the viewing habit of viewers by making 10:30pm prime time.  When Mihir, hero of Kyunki Saans Bhi Kabhi Bahu Thi died as an twist to the soap, people held protest march, discussions and also sent representatives to bring the character back to life.
  8. 8. ENTREPRENEURIAL STYLE  Completely hands-on manager.  As Creative head at BTL provided story ideas but delegated to associated creative directors and executive producers.  Sometimes decided mannerisms of actors in the serials.  Complete involvement with the serial for the first 50 episodes or so.  Story inspired from real life situations and people, Ekta catered to all tastes and communities with stories revolving around various communities.  Ekta’s Entrepreneurial style: blend of autocratic and democratic.
  9. 9. FLAK OF EKTA KAPOOR  Ekta Kapoor was unpredictable, short temper and tantrum on the human resources front.  Disappeared to the character, replacing the actors in the serial resulted in high actor turnover this made difficult to audience to accept the change.  The causality in the serial as killing the main actor or replacing the actor in the KSBKBT resulted the public uprising against the move.  Personal issues mixing in the profession; replacing the popular actor because of her personal reason.  She was title as highhanded, rude brash and extremely volatile creating more enemies than friends. FLAK ON EKTA KAPOOR’S ATTITUDE Ekta has had to face a lot of flak for her attitude and for her serials.
  10. 10. FLAK ON EKTA KAPOOR’S SERIAL  She was criticized for portraying women in a regressive manner.  Ekta’s serial caused a sort of counter- revolution in the women’s movements.  Her serials were also criticized for encouraging superstitions and a belief in the occult (magical power) because of the characters in many of the serials were superstitious like” Kundali” entirely based on astrology,  Feared of narrow minded, conservative and bring back the way of life which had had just begun to wane.  Lack of social responsibility as showing the controversial topic. But Ekta Kapoor took the flak and converted in her favor
  11. 11. THE POSITIVE INSIGHT OF EKTA KAPOOR TO MAKE HER SUCCESSFUL  Ekta Kapoor was quite generous to those who work well and expect perfection in herself and all those who work for her which seems highhanded but resulted phenomenally to her success.  She was able to gain valuable insights into the audiences‟ minds because she employed more women in her creative team.  She was able to gain popularity of her serials among women viewers. She was able to show the positive light, importance and build strong image of women in the family and society.  She shaded light on her serials that reflected traditional Indian beliefs.  Real life based situation were reflected in her serials which makes viewer to feel the sentiments.
  12. 12. THE SUCCESS BEHIND EKTA KAPOOR: WHAT MAKE EKTA CLICK?  She was present in the right place at the right time and was able to relate with the viewer choice.  Ekta’s far-sighted business decisions also contributed to her success.  Most of her serials enjoyed high ratings; she stood to benefit from this arrangement as well as control over all aspects of production, thus improving quality.  Weakening competition and independence on any one channel also helped in BTL’s growth.  Ekta also diversified her portfolio to make an ideal combination of risk and returns as she produced commissioned serials as well as sponsored programs.
  13. 13. THE SUCCESS BEHIND EKTA KAPOOR: WHAT MAKE EKTA CLICK? CONTD…..  Contractual and fixed rate basis approach helped BTL to control costs as well as maintain control over artistes.  The close relationship she shared with her family was her strength and the source of her achievement.  Her ability to empathize with viewers and a strong instinct for viewer preferences, coupled with her commitment and attention to detail, have helped her make BTL the best known brand in television software and the reason of her success.
  14. 14. CAN SUCCESS BE SUSTAINED?  BTL was excessively dependent on Ekta.  Analysts felt that the formula based serials that she made would not sustain the interest of the viewers.  Ekta entered the film production business with Shri Siddivinayak films.  Kumkum’s success might indicate the beginning of the end of BTL’s domination of family based serials.
  15. 15. POPULAR SERIALS OF BTL Program Channel Kyun Ki Saas Bhi Kabhi Bahu Thi Star plus Kahani Ghar Ghar Ki Star plus Kasauti Zindagi Ki Star plus Kahi Kishi Roz Star plus Kusum Sony entertainment television Kya Haadsa Kya Haqeeqat Sony entertainment television Kamal Zee TV Kahani Teri Meri Sony entertainment television
  16. 16. BALAJI’S REVENUE
  17. 17. KEY LEARNING POINTS  Recognize the turning points & grab the opportunities  Examine yourself & know your abilities  Consider the problems of customers  Be up to date  Variability is necessary (change the taste)  Maintain your success  Do not bother about rumors
  18. 18. RECOMENDATIONS  She should make more friends than enemies.  Her attitude may make work done fast but she is loosing relation with her subordinates & staffs. She should be more aware of human resource management for her business.  She should know what factor is making her rivals more stronger.
  19. 19. CONCLUSION  The role of business Women in economic development is inevitable.  Now-a-days women enter not only in selected professions but also in professions like trade, industry and engineering.  Women are also willing to take up business and contribute to the Nation's growth.  There role is also being recognized and steps are being taken to promote women entrepreneurship.

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