An overview of foursquare so you can use it effectively for your organization or business. Contact us at email@example.com for more information, speaking engagements, or consulting services. http://4sqindy.com
The Case for Organizations• Tips, Add Value• Offer Specials• Marketing Integration• Word of Mouth Promotion• Build Brand Ambassadors (Insights)
Why Check In•Become Mayor of a Venue*Most Check-ins over 60 days*Only one check-in a day counts*Profile pic required•Earn Badges•Earn Points•Connect with Friends•Share and Receive Insider Tips•Save Money with Specials
Add FriendsEasy to search for friends on:• Gmail• Facebook (but not Pages, yet)• Twitter One-to-One Friending – like Facebook Strong privacy settings help you stay in control.
I recommend full organization name hereWhat email will your fans have? Twitter Avatar is a Good Idea
TipsPromote your tips by embedding them on your website by grabbing embed code from your user or brand page.
StaffBasic Info• Staff can be added to one or multiple venues• Staff are not eligible to be Mayor• Helps encourage visitors to connect with employeesStaff Best Practices• Make staff aware of your foursquare presence• If running a special, all should know the details and how to process it• Recognize the employee that has helped redeem the most specials each month
Specials Scotty’s Brewhouse Houlihan’s Indianapolis Granite City BreweryGood specials drive traffic towardyour organizational goals. Rewardthe behavior you want to encourage.Creativity knows no bounds. King David’s Dogs
Market It! On-site promo FREE WITH CLAIMED VENUEYou are missing opportunities if you aren’t linkingto all your social media sites on your homepage.
Klout Measures Influence on TwitterINFLUENCE IS NOT: INFLUENCE IS ABOUT:Follower Counts Call to ActionNumber of Tweets ResponsesNumber of Posts Likes Comments Retweets Sharing Click Rates ViewsKNOW YOUR INFLUENTIAL FANS FOURSQUARE INFLUENCE To Dos – Done by OthersEncourage Them To Share Click-ThroughsWith Their Friends Shouts to Twitter or Facebook
You Don’t Have A Choice On Whether Or Not To DO Social Media; The Choice Is How Well You DO It. Erik Qualman Author, Socialnomics
Andy Huston Be Advised. Rapidly evolving. Have a question,@hust0058 need more information, or@4sqIndy want to stay on top of the@4sqChat latest news. Email us!#4sqChat (Monday’s at 9p ET)www.4sqindy.east44.com firstname.lastname@example.org