COMMUNICATION  Building Foundation Awareness Through      Compelling News & Social MediaAndy Hustonandy@nicindy.orgDirecto...
We Are    In The  Business OfCommunication
•   Annual Reports    •   Website•   Direct Mail       •   Press Releases•   Emails            •   Stewardship•   Magazine...
What’s Compelling?Connecting Foundation Stakeholders With    Our Mission & Case for Support.         A Hero’s Journey     ...
Strategy Development Is Workhttp://www.flickr.com/photos/mr_gonzales/1296612658/
Not Shiny New ToysPowerful Business  Applications
PeoplePObjectivesOStrategySTechnologyT
Grow Connections 31%   6%   54%   18%
ListenMedia Monitoring               Surveys                        Grant Recipients               MeetingsSocial Media   ...
ObjectivesCase & Mission-Centric            Grant Recipients                          Raising Funds            Donor Acqui...
Source: Cygnus Greek Research Project
Strategy Development       Organizational        Mission and           CASE
Source: Cygnus Greek Research Study
Learning in  5 Steps  In this order:  •   Listen  •   Create Content  •   Engage Others  •   Build Your Following  •   Inv...
“Experiment personally,                  apply professionally”http://www.flickr.com/photos/bartzoni/5099168373
@comcastcares@twelpforce@deltaassist@dellcares
Social Organization           Growth Opportunities•   Blogs•   Facebook•   Twitter•   LinkedIn•   YouTube•   Location-Base...
140 Characters :: 120    (at) Replies    Retweet (2x)     Mentions     Hashtags  Direct Messages        Lists       Follow...
800 Million Unique Visitors        Each Month 3 Billion Hours Watched         Each Month 500 years of YouTube video arewat...
•   Facebook•   Instagram•   Pinterest•   Flickr•   Picasa        Instantaneous +1000 Words
Measure Impact
Google AnalyticsTracking Web TrafficTrackingBit.LyGoo.GlInfluenceInsightsKloutGrader.com
PeoplePObjectivesOStrategySTechnologyT
SCAN THIS                                            hust0058.wordpress.comAndy Hustonandy@nicindy.orgDirector of Member S...
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
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Communication: Building Foundation Awareness Through Compelling News and Social Media

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Communication: Building Foundation Awareness Through Compelling News and Social Media

  1. 1. COMMUNICATION Building Foundation Awareness Through Compelling News & Social MediaAndy Hustonandy@nicindy.orgDirector of Member ServicesNorth-American Interfraternity Conference@hust0058 / @nicfraternity / @nicfoundation #NICFseminar
  2. 2. We Are In The Business OfCommunication
  3. 3. • Annual Reports • Website• Direct Mail • Press Releases• Emails • Stewardship• Magazines • Meetings • Social Media• Newsletters • Notes• Print Brochures • Signage• Events • Pictures• Scripts • Videos• Manuals • Blogs
  4. 4. What’s Compelling?Connecting Foundation Stakeholders With Our Mission & Case for Support. A Hero’s Journey Quest. Test. Yes!
  5. 5. Strategy Development Is Workhttp://www.flickr.com/photos/mr_gonzales/1296612658/
  6. 6. Not Shiny New ToysPowerful Business Applications
  7. 7. PeoplePObjectivesOStrategySTechnologyT
  8. 8. Grow Connections 31% 6% 54% 18%
  9. 9. ListenMedia Monitoring Surveys Grant Recipients MeetingsSocial Media Email
  10. 10. ObjectivesCase & Mission-Centric Grant Recipients Raising Funds Donor AcquisitionFoundation Awareness Loyalty
  11. 11. Source: Cygnus Greek Research Project
  12. 12. Strategy Development Organizational Mission and CASE
  13. 13. Source: Cygnus Greek Research Study
  14. 14. Learning in 5 Steps In this order: • Listen • Create Content • Engage Others • Build Your Following • Involve Your Fans
  15. 15. “Experiment personally, apply professionally”http://www.flickr.com/photos/bartzoni/5099168373
  16. 16. @comcastcares@twelpforce@deltaassist@dellcares
  17. 17. Social Organization Growth Opportunities• Blogs• Facebook• Twitter• LinkedIn• YouTube• Location-Based• Google +• Pictures
  18. 18. 140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics
  19. 19. 800 Million Unique Visitors Each Month 3 Billion Hours Watched Each Month 500 years of YouTube video arewatched every day on Facebook, and over 700 YouTube videosare shared on Twitter each minute Source: YouTube, 2012
  20. 20. • Facebook• Instagram• Pinterest• Flickr• Picasa Instantaneous +1000 Words
  21. 21. Measure Impact
  22. 22. Google AnalyticsTracking Web TrafficTrackingBit.LyGoo.GlInfluenceInsightsKloutGrader.com
  23. 23. PeoplePObjectivesOStrategySTechnologyT
  24. 24. SCAN THIS hust0058.wordpress.comAndy Hustonandy@nicindy.orgDirector of Member ServicesNorth-American Interfraternity Conference@hust0058 / @nicfraternity

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