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Andy Halko
@andyhalko
THE RISE OF
INDIVIDUALIZATION
Insivia
@insivia
THINK SMART. ACT BOLD.
A growth & innovation agency.
DIGITAL
BUSINESS
Engaging prospects, customers,
partners, employees, ...
EVERY MINUTE
72 HOURS OF
YOUTUBE VIDEOS
UPLOADED
1,400 ARTICLES
ARE WRITTEN
26,380 YELP
REVIEWS POSTED
216,000
INSTAGRAM
A...
CONTENT
VALUABLE
UNIQUE
RELEVANT
SEARCH
INBOUND LINKS
SOCIAL SHARES
PHRASE FOCUSED
SOCIAL
POSTS
SHARES
VIRAL
E-MAIL
CONTEN...
REVENUE MAPPING
THE NEW
CUSTOMER
JOURNEY
TARGET, TARGET, TARGET.
Create Specific Focuses
WHAT IS PERSONALIZATION
Devices Location Demographics
Profile
Firmographics
Activity Third-Parties Machine Learning
INFORM...
INDIVIDUALIZATION
GOES FURTHER TO
BE SPECIFIC TO
A SINGLE PERSON
WHERE DOES PERSONALIZATION
HAPPEN?
WEBSITE
Increase engagement and overall
conversion with a custom
experience.
CONTENT
Dr...
PERSONALIZATION IN
CONTENT
DELIVER
REAL VALUE
THAT NO ONE
ELSE CAN
Valuable
Unique
Targeted
98%
OF CONTENT
SUCKS
(not an official stat)
INTERACTIVE TOOLS
INTERACTIVE INFOGRAPHICS
PERSONALIZED VIDEOS
IDEAS
ARE ENDLESS
TO CREATE
PERSONALIZATION
& INDIVIDUALIZATION
PERSONALIZATION IN
WEBSITES
PERSONALIZE YOUR SITE
BASED UPON
ANY NUMBER
OF FACTORS
TARGETED CAMPAIGNS
DRIVING TO
SPECIFIC
LANDING
PAGES
REAL-TIME PERSONALIZATION
OF SITE
MESSAGES,
SECTIONS
RECOMMENDATIONS
ENGINES USE
PAST DATA
TO PRESENT THE
RIGHT PRODUCTS
PERSONALIZATION IN
NURTURING
DRIP CAMPAIGNS
CREATE
PERSONALIZATION
AS PEOPLE
PROGRESS
SMART FORMS
ALLOW THE COLLECTION OF
ADDITIONAL DATA TO CUSTOMIZE
PERSONALIZATION IN
ADVERTISING
TARGET & TEST ADS
SOCIAL
TARGETING
Age, Location, Gender
Demographics
Interests
Companys
Behaviors
Job Titles
REMARKETING
FOLLOWS YOU BASED
ON SPECIFIC ACTIONS
PERSONALIZATION
TOOLS & SOFTWARE
AUTOMATION
PLATFORMS
Marketo
HubSpot
InfusionSoft
To name a few.
PERSONALIZATION
TOOLS
Marketizator
Optimizely
Bunting
Monetate
To name a few.
PERSONALIZATION
FUNDIMENTALS
CREATE A STRATEGY
WE JUST SCRATCHED THE SURFACE
WHAT QUESTIONS
DO YOU HAVE?
Andy Halko
@andyhalko
Insivia
@insivia
Get the slides at
insivia...
The Rise of Individualization
The Rise of Individualization
The Rise of Individualization
The Rise of Individualization
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The Rise of Individualization

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Personalized marketing is all the rage right now. Insivia CEO Andy Halko takes it a step further and looks into the future at the next evolution of marketing.

Published in: Marketing
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The Rise of Individualization

  1. 1. Andy Halko @andyhalko THE RISE OF INDIVIDUALIZATION Insivia @insivia
  2. 2. THINK SMART. ACT BOLD. A growth & innovation agency. DIGITAL BUSINESS Engaging prospects, customers, partners, employees, candidates and investors through digital solutions. Websites + E-Commerce + Portals Interactive + Apps Video + Animation STRATEGIC CONSULTING Organizational vision, lead generation strategy & campaign development to drive top line growth. Market + Audience Analysis Vision + Strategic Development Training + Education INBOUND MARKETING Lead generation and referral tactics built upon expert strategies and focused on constant improvement. Tactical Planning Marketing Campaigns Conversion Optimization
  3. 3. EVERY MINUTE 72 HOURS OF YOUTUBE VIDEOS UPLOADED 1,400 ARTICLES ARE WRITTEN 26,380 YELP REVIEWS POSTED 216,000 INSTAGRAM ARE POSTED 2,500,000 PIECES OF CONTENT ARE POSTED ON FACEBOOK 2,500,000 PIECES OF CONTENT ARE POSTED ON FACEBOOK
  4. 4. CONTENT VALUABLE UNIQUE RELEVANT SEARCH INBOUND LINKS SOCIAL SHARES PHRASE FOCUSED SOCIAL POSTS SHARES VIRAL E-MAIL CONTENT SEGMENTS AUTOMATION CONTENT SEGMENTS PROFILES PPC LANDING PAGES SALES FOLLOW UPS UPSELL TRADITIONAL TRADE SHOW DIRECT MAIL WORKSHOPS
  5. 5. REVENUE MAPPING
  6. 6. THE NEW CUSTOMER JOURNEY
  7. 7. TARGET, TARGET, TARGET. Create Specific Focuses
  8. 8. WHAT IS PERSONALIZATION Devices Location Demographics Profile Firmographics Activity Third-Parties Machine Learning INFORMATION ABOUT YOU COMPILED FROM EVERYWHERE PRODUCING PERSONALIZED EXPERIENCES Content Websites Nurturing Advertising
  9. 9. INDIVIDUALIZATION GOES FURTHER TO BE SPECIFIC TO A SINGLE PERSON
  10. 10. WHERE DOES PERSONALIZATION HAPPEN? WEBSITE Increase engagement and overall conversion with a custom experience. CONTENT Drive soft KPIs with content that speaks to the individual. NURTURING Push people further through drip campaigns with personalized messages and content. ADVERTISING Reach the right people with the right message.
  11. 11. PERSONALIZATION IN CONTENT
  12. 12. DELIVER REAL VALUE THAT NO ONE ELSE CAN Valuable Unique Targeted
  13. 13. 98% OF CONTENT SUCKS (not an official stat)
  14. 14. INTERACTIVE TOOLS
  15. 15. INTERACTIVE INFOGRAPHICS
  16. 16. PERSONALIZED VIDEOS
  17. 17. IDEAS ARE ENDLESS TO CREATE PERSONALIZATION & INDIVIDUALIZATION
  18. 18. PERSONALIZATION IN WEBSITES
  19. 19. PERSONALIZE YOUR SITE BASED UPON ANY NUMBER OF FACTORS
  20. 20. TARGETED CAMPAIGNS DRIVING TO SPECIFIC LANDING PAGES
  21. 21. REAL-TIME PERSONALIZATION OF SITE MESSAGES, SECTIONS
  22. 22. RECOMMENDATIONS ENGINES USE PAST DATA TO PRESENT THE RIGHT PRODUCTS
  23. 23. PERSONALIZATION IN NURTURING
  24. 24. DRIP CAMPAIGNS CREATE PERSONALIZATION AS PEOPLE PROGRESS
  25. 25. SMART FORMS ALLOW THE COLLECTION OF ADDITIONAL DATA TO CUSTOMIZE
  26. 26. PERSONALIZATION IN ADVERTISING
  27. 27. TARGET & TEST ADS
  28. 28. SOCIAL TARGETING Age, Location, Gender Demographics Interests Companys Behaviors Job Titles
  29. 29. REMARKETING FOLLOWS YOU BASED ON SPECIFIC ACTIONS
  30. 30. PERSONALIZATION TOOLS & SOFTWARE
  31. 31. AUTOMATION PLATFORMS Marketo HubSpot InfusionSoft To name a few.
  32. 32. PERSONALIZATION TOOLS Marketizator Optimizely Bunting Monetate To name a few.
  33. 33. PERSONALIZATION FUNDIMENTALS
  34. 34. CREATE A STRATEGY
  35. 35. WE JUST SCRATCHED THE SURFACE WHAT QUESTIONS DO YOU HAVE? Andy Halko @andyhalko Insivia @insivia Get the slides at insivia.com/seminar/individualization/

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