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How Social Media has
changed the way we
buy and sell

Andy Glover
BarCamp Memphis
How did we decide to
buy BEFORE the rise of
the Internet?
We would. ..

Look in sales papers
Search catalogs
Go Store to Store

We might also. ...
We’d ask our friends
This worked,  Sort of. ..
Enter the Internet

 

 

 

 9?
 . 

I u
sunuunun u I
  A :  .
l§ihu . 

Nun in S« . 

 lIliI

 snnlnuuu . 
IInusunn. ..
...
Who’s Shopping
Online? 

3 56% are Female

it Average Age is 42

*3 Average Income is $65,000

W Average spent online perY...
HOW OLD ARE ONLINE SHOPPERS? 

'-' / 

~. ‘- _t’.  - -. _ __, .

68% 72%
But until recently we
“shopped” the same way

3 We look for‘‘sa| es’’
*5 Search online catalogs

*3 Go Store to Store

W A...
But then came the

SOCIAL
NETWORKS
Now instead of asking
for help from a small
group of friends. ..
We can ask
THOUSANDS of Friends
For the Consumer,  this
has a lot of benefits. ..

*3 Access to more knowledge
it Faster awareness of issues -Toyota

*3 Ea...
Apps and Sites Dedicated
to Social “Shopping”

 

0 Amazon
Recommendations
yelp
I Yelp
0 Urban Spoon

0 Get Satisfaction I...
Social Media gives us

Crowdsourcing of Recommendations
Word of Mouth X I000

Reports of Good Experiences but. ..
Bad News...
Before Social Media we
would report a bad
business experience to
the Better Business
Bureau
Now, 
Social Media IS the

N EW Better Business
Bureau
The Bottom Line: 

If you don’t have a
REAL presence in
Social Media,  you have
 way to get YOUR
message heard!
What can a business
person do? 

it At the minimum

ii Sign on and search sites for your business
name

'5 Claim your busi...
Even Better Solution. ..

it Create Accounts on Major Social Media

Sites

it Actively interact with your customers

if Be...
Social Media Has

Changed the way we
do business
But that can lead to
even better business
becauseuu
Friends alw tell
friend
Discussion/ Questions

Andy Glover
email - I
jgIover2@gmai| .com ; Ԥ. 
,.  
Twitter - AndyG|  I28  j
.  -"’“. ‘'*'
Linked...
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How Social Media has changed the way we buy and sell

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Presentation prepared for BarCamp Memphis, November 13, 2010

Published in: Technology, Business
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How Social Media has changed the way we buy and sell

  1. 1. How Social Media has changed the way we buy and sell Andy Glover BarCamp Memphis
  2. 2. How did we decide to buy BEFORE the rise of the Internet?
  3. 3. We would. .. Look in sales papers Search catalogs Go Store to Store We might also. ...
  4. 4. We’d ask our friends
  5. 5. This worked, Sort of. ..
  6. 6. Enter the Internet 9? . I u sunuunun u I A : . l§ihu . Nun in S« . lIliI snnlnuuu . IInusunn. .. NIIQIIIA I II QIIIIII
  7. 7. Who’s Shopping Online? 3 56% are Female it Average Age is 42 *3 Average Income is $65,000 W Average spent online perYear - $446 Source: http: //bit. |y/ cmI| tM
  8. 8. HOW OLD ARE ONLINE SHOPPERS? '-' / ~. ‘- _t’. - -. _ __, . 68% 72%
  9. 9. But until recently we “shopped” the same way 3 We look for‘‘sa| es’’ *5 Search online catalogs *3 Go Store to Store W Ask our Friends. ..
  10. 10. But then came the SOCIAL NETWORKS
  11. 11. Now instead of asking for help from a small group of friends. ..
  12. 12. We can ask THOUSANDS of Friends
  13. 13. For the Consumer, this has a lot of benefits. .. *3 Access to more knowledge it Faster awareness of issues -Toyota *3 Easy access to records of retailers ii Lots of free advice
  14. 14. Apps and Sites Dedicated to Social “Shopping” 0 Amazon Recommendations yelp I Yelp 0 Urban Spoon 0 Get Satisfaction I 0 Viewpoints. com
  15. 15. Social Media gives us Crowdsourcing of Recommendations Word of Mouth X I000 Reports of Good Experiences but. .. Bad News FAST
  16. 16. Before Social Media we would report a bad business experience to the Better Business Bureau
  17. 17. Now, Social Media IS the N EW Better Business Bureau
  18. 18. The Bottom Line: If you don’t have a REAL presence in Social Media, you have way to get YOUR message heard!
  19. 19. What can a business person do? it At the minimum ii Sign on and search sites for your business name '5 Claim your business on sites such as Urbanspoon, FourSquare, Yelp, Etc. ii Respond to negative posts APPROPRIATELY
  20. 20. Even Better Solution. .. it Create Accounts on Major Social Media Sites it Actively interact with your customers if Be REAL ii FoIlowThrough!
  21. 21. Social Media Has Changed the way we do business
  22. 22. But that can lead to even better business becauseuu
  23. 23. Friends alw tell friend
  24. 24. Discussion/ Questions Andy Glover email - I jgIover2@gmai| .com ; ‘§. ,. Twitter - AndyG| I28 j . -"’“. ‘'*' Linked In -AndyG| over ' I . . J) / Facebook - http: // facebook. com/ andyglover Slideshare -AndyG| I28

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