Making Social Part of Your DNA

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Presentation delivered by Martin Thomas at Making Social Part of Your DNA, a conference held during Social Media Week 2012 in London.

For more information visit http://www.socialmediadna.co.uk

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Making Social Part of Your DNA

  1. 1. MAKING SOCIAL PART OF YOUR DNA Social Media Week London 16th February 2012Tweet this now #smwdna
  2. 2. CULTURE EATS TECHNOLOGY FOR BREAKFAST* *WITH APOLOGIES TO PETER DRUCKER Chair: Martin ThomasTweet this now #smwdna
  3. 3. ORGANISATIONAL & CULTURAL CHALLENGE  Social media is driving new behaviours & heightened expectations “Amplifying the volume of moaning” “The trouble with McDonald’s is it’s too bloody slow” Instant access, instant response, instant gratification “living life through shortcuts” MTV Real time problem solving  Real time expectationsTweet this now #smwdna
  4. 4. “Digital communications is a destabilizing force in a bureaucratic environment. And I am sitting right in the middle of a bureaucratic environment.’” Senior corporate communications director “We’re not set up for this shit” UK CEOTweet this now #smwdna
  5. 5. DRAMATISING INSTITUTIONS’STRUCTURAL, OPERATIONAL & CULTURALWEAKNESSES Connected Consumer meets Disconnected Institution Social media as disruptive force Social media as organisational change driverTweet this now #smwdna
  6. 6. THRIVING BY LOOSENING UP  Operational & cultural traits of successful organisations Trusting Open Agile Informal CollaborativeTweet this now #smwdna
  7. 7. TIGHT THINKERS NEED NOT APPLY  Organisations & people that struggle with this new world  Hierarchical  Bureaucratic  Process oriented  Distrustful  ControllingTweet this now #smwdna
  8. 8. Get your organisation & culture right … & the social media will look after itself @crowdsurfingTweet this now #smwdna
  9. 9. AGENDA - MORNING 9.15 Chair’s Welcome: Martin Thomas, author of Crowd Surfing and Loose 9.30 Keynote: Making Social Part of your DNA JP Rangaswami, Chief Scientist, Salesforce.com 10.00 How social media can be used internally to achieve an integrated workforce Emma Roffey, Communications and Digital Marketing Director, Cisco 10.30 Engaging your audience; building long term relationships with brand advocates for measurable success Fergus Boyd, Head of eBusiness, Virgin Atlantic 11.00 Coffee Break 11.20 Engaging communities – talking about mental health online Eve Critchley, Digital Officer, Mind 11.50 Social media trends – best and next practices Kerry Bridge, Social Media Manager, Global MB, Dell Neville Hobson, For Immediate Release 12.20 Panel session: is social media more than just a marketing concern? Kerry Bridge, Social Media Manager, Global MB, Dell Eve Critchley, Digital Officer, Mind David Gauld, Partner Manager, FreeAgent Jeremy Waite 13.00 Lunch BreakTweet this now #smwdna
  10. 10. AGENDA - AFTERNOON 14.00 The Road Map to ROI; how companies are evolving social monitoring to social measurement and demonstrating ROI Jacqui Taylor, CEO & Co-founder, FlyingBinary 14.30 Are you listening? Real Time Measurement and Monitoring Andrew Walker, Co-Founder and Chief Innovation Officer, Tweetminster 15.00 The Social Data Pipeline: how to build the brand graph and what to do with it Jake Steadman, Head of Social Media Insight, Business Intelligence, O2 Francesco D’Orazio, Research Director and Head of Social Media, Face 15.30 Coffee Break 15.45 Dissolving boundaries – using twitter from a customer service perspective and as a lever for other parts of the organisation Robert Wint, Head of Digital Marketing UK Retail and Business Banking, Barclays Bank plc 16.15 The Big Debate: Who owns Social – Marketing, PR or Advertising? Gianni Catalfamo, European Director, Digital & Social, KetchumPleon Neil Kleiner, Head of Social Media, Havas Media Robin Grant, Global Managing Director, We Are Social Nadya Powell, Director of Social & Emerging Behaviour, Dare 17.00 Chairman’s round up and close of conferenceTweet this now #smwdna
  11. 11. CHARITIESTweet this now #smwdna
  12. 12. GET CONNECTED Connect via Wifi network SMWDNA Tweet using the hashtag #smwdna Check-in on Foursquare Add a photo http://www.flickr.com/groups/smwdna/ Engage on Lanyrd: lanyrd.com/sptdcTweet this now #smwdna

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