The presentation entitled, How to Use Google Plus for Recruiting I delivered at the Social Media in Recruitment Conference on 11th July 2013 (#SMIR13). It covers why you should be looking at Google Plus as a recruiting tool, how to get started with Google Plus for recruiting and also why you should be looking at Pinterest for recruiting.

1. Pinned
by
Sirona
Consul1ng
Pinned
by
Sirona
Consul1ng
Pinned
by
Sirona
Consul1ng
Pinned
by
Sirona
Consul1ng
Pinned
by
Sirona
Consul1ng
Pinned
by
Sirona
Consul1ng
Pinned
by
Sirona
Consul1ng
Presented
by
Andy
Headworth
Sirona
Consul1ng
Social
Media
in
Recruitment
Conference
#SMIR13
11th
July
2013
How
To
Use
Google+
and
Pinterest
For
Recrui8ng
A
Masterclass
in
using
Google+
and
Pinterest
in
recruitment

2. v
MD
of
Sirona
Consul1ng
v
Helps
companies
leverage
social
media
in
their
recruitment
strategy
/
processes
v
Recruitment
Companies
&
Corporates
v
Consultancy
|
Interim
|
Projects
If
you
are
twee8ng
today
>>
@andyheadworth
<<

3.
Google+ has moved on greatly

4.
Now the 2nd Largest Social Network
G+ users are 57% active in the stream
(based on the user base of 650M)
Image by Dustin.tv

5.
Google+ versus Facebook

6.
So
why
is
it
great
for
recruiters?
Create
Talent Pipelines &
Talent Communities
Content
Distribution, Sharing
Collaboration, Mobile
SEO
Search, Authorship

7.
Make some Google + hay while the sun shines

8. A Google+
Page

9. A personal Google+ Profile
About Me Page
1. Full content profile
2. Hyperlinks & anchor text
3. Social Profiles
4. Keywords (SEO)
5. Contact details

10. A Google+
Company
Page

11.
Make sure everyone knows…..

12.
Authorship
=
Stand
Out
hPp://www.wired.com/images_blogs/underwire/2013/02/intro-­‐graphic.jpg

13.
Authorship
=
authority
and
Google
exposure
Authorship
Tag
=
Iden1ty
Code
that
provides
verifica1on
between
a
Google+
profile
and
that
individual’s
published
online
content.
1. You
can
link
content
you
publish
on
a
specific
domain
(such
as
hPp://
blog.sironaconsul1ng.com)
to
your
Google+
profile.
2. Sign
up
for
Google+
and
create
a
Google+
profile.
3. Make
sure
you
have
a
profile
photo
with
a
recognizable
headshot.
4. Make
sure
a
byline
containing
your
name
appears
on
each
page
of
your
content
(for
example,
"By
Andy
Headworth").
5. Make
sure
your
byline
name
matches
the
name
on
your
Google+
profile.
6. Verify
you
have
an
email
address
(such
as
johnsmith@sironaconsul1ng.com)
on
the
same
domain
as
your
content.
7. Return
to
this
page
and
enter
your
email
address.
Author
Stats

14.
Now
to
add
some
recruitment
value
to
authorship
1. Make
sure
each
recruiter
has
a
Google+
profile
2. You
must
have
a
website
where
you
/your
recruiters
publish
jobs
to
3. In
the
recruiter’s
Google+
profile
About
page
go
to
‘Contributor
To’
sec1on
–
make
sure
you
use
the
main
website
homepage
4. On
each
adver1sed
job
on
the
website,
include
a
link
to
the
recruiter’s
Google+
profile
including
the
rel=“author”
tag
5. Now
when
that
job
appears
in
search
the
recruiters
profile
picture
appears
alongside
the
job
making
it
‘pop
out’
from
all
the
others
on
the
page
source:
hPp://theundercoverrecruiter.com/google-­‐plus-­‐search-­‐mobile-­‐strategy/
6. Now
your
mobile
site:
Google+
now
have
a
content
recommenda1on
engine
on
the
mobile
plalorms,
based
on
similar
content
from
the
author.
7. Adding
a
single
line
of
code
to
the
mobile
site,
other
content
from
the
author
will
be
recommended
to
the
user
when
they
reach
the
end
of
their
ar1cle.
If
that
is
a
published
job,
then
this
will
be
other
similar
jobs.

15.
Author
Rank
will
join
the
party
soon
Does
your
audience
find
you
interes1ng
and
an
industry
authority?
Does
your
content
get
shared
much
by
others
on
Google
Plus?
How
many
people
have
you
got
in
their
circles?
How
many
people
have
you
got
in
your
circles?

16.
Let’s
explore
the
Google+
Menu
People
Communi1es
Hangouts
What’s
Hot

17.
Google+
Circles,
Communi1es,
Hangouts
Find People (Circles)
Communities
Similar
to
following
People
In
your
circles
=
Following
In
others
Circles
=
Followers
Similar
to
the
original
LinkedIn
Groups
Think
of
a
live,
recordable
mul1
channel
Skype
Hangouts

18.
Circles
1. Add
anyone
to
your
Circles
2. Control
the
content
you
want
to
see
3. Segment
the
content
you
want
your
circles
to
see
4. Extended
circles

19.
Communi1es

20.
Finding
People

22. Visible
to
you
566
in
her
Circles
She
has
306
in
her
Circles
Full
Contact
Details
Add
to
a
Circle?

23.
Google
+
helps
reciproca1on

24. Simple
to
set
up
–
public
or
private,
invite
only
or
anyone
join
Add
community
pos1ng
categories
–
completely
your
choice
e.g.
Discussion,
Tools,
Advice,
Jobs
etc.
Great
opportunity
to
get
your
industry
keywords/skills
/
job
1tles
in
YOUR
community
name
and
strapline.
Superb
way
to
find
people
of
a
similar
mindset
Communi1es
are
a
very
good

26.
Remember
the
haystack?

27.
Sharing
Content

28. And
not
forgerng
the
#Hashtag
#

29.
Sharing content on Google +
1. Pos1ng
content
via
plus.google.com
website
(slide
13)
2. Via
mobile
or
tablet
–
excellent
mobile
experience
3. Browser
extension
(Chrome,
Firefox,
Safari)
4. Any
website
that
has
a
+1
5. Hootsuite
&
Dlvr.it
(allows
you
to
schedule
posts
to
Google+)
6. Get
people
to
come
to
you
first
(hPps://developers.google.com/+/plugins/badge/#faq-­‐find-­‐page-­‐id)

30.
Hangouts

32. Video
conferencing,
video
interview,
group
mee1ngs,
collabora1on
(including
sharing
and
edi1ng
Google
Docs),
video
share,
screen
share,
presenta1ons,
training,
live
webinars,
Hangouts
on
air,
live
YouTube
broadcast,
candidate
briefing,
pre-­‐IV
assessments,
client
mee1ngs
and
anything
else
you
can
imagine!
Hangouts

33.
Interes1ng
3rd
Party
Products

34.
Interes1ng
3rd
Party
Products

35.
Great
SEO
maybe,
but
don’t
be
under
any
illusions

36. Maybe…………….
[sexist
police
are
coming!!]
But
don’t
write
Pinterest
off
just
yet
for
recruitment!

37. Recruitment
on
Pinterest

38. Business
Pages
with
Analy1cs

39. Before
you
dismiss
it……..
Traffic
-­‐
it
links
directly
from
pinned
images
to
the
source
of
those
images.
If
you
pin
images,
Slideshare
presenta1ons,
video’s,
PDF’s
etc
from
your
website,
career
site
or
blog
the
links
back
will
refer
traffic
and
boost
search
engine
ranking.
Brand
–
pin
images,
content,
videos
etc.
to
provide
people
with
an
insight
of
your
brand,
culture
and
personality.
Sodexo
encourages
followers
are
able
to
connect
directly
with
the
recruitment
team
and
company
employees.
“It’s
a
great
way
to
build
your
employer
brand
and
drive
traffic
to
your
sites,
it
offers
a
visual
of
what
it’s
like
to
work
for
your
company
—
it
can
showcase
your
corporate
culture,
values,
employees
and
work
environments.
And,
it’s
free
and
easy
to
use.”
Follow
–
Boards
and
Companies.
All
transparent,
so
Followers
are
visible.
Rich
content
with
links
.
Easy
to
use.
Mobile

40. Sodexo
Careers

41.
Pinterest
§ Already
ac1ve
on
blog,
Facebook,
TwiPer
&
LinkedIn
§ No1ced
that
a
lot
of
classroom
teachers
were
using
the
service,
and
that
it
was
spreading
to
other
educators
(their
target
audience)
§ 16,826
pins
on
134
boards
§ 60%
of
her
content
comes
from
web-­‐searches
they
do
to
find
new
material,
the
other
40%
comes
from
re-­‐pinning
content
already
on
Pinterest.
§ PediaStaff
gained
3,000
new
followers
when
it
demo’d
its
Pinterest
boards
at
a
recent
industry
conference.
§ Six
months
in,
Pinterest
drives
three
1mes
more
traffic
to
the
PediaStaff
site
than
Facebook,
and
it
has
helped
PediaStaff
build
a
reputa1on
as
a
real
resource
for
pediatric
therapists.
hPp://thereal1mereport.com/2012/02/15/pinterest-­‐for-­‐business-­‐9-­‐1ps-­‐
from-­‐superuser-­‐pediastaff/?goback=.gde_2024439_member_95658109

42.
And
of
course……….
hPp://8bitnerds.com/wp-­‐content/uploads/2012/05/star-­‐wars-­‐squirrels.jpg
Google
+
and
Pinterest
are
great
sites
to
share
squirrels
playing
Star
Wars

43. Thank
You
Any
ques1ons?
www.sironaconsul8ng.com
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plus.google.com/u/0/104441951388767143757
(or
just
search
my
name!)
andy.headworth@sironaconsul8ng.com