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How social media will change recruitment forever


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A copy of the presentation I delivered to HR Norge in Oslo, Norway on the 22nd March 2012. This was about why social media has changed recruitment, and how companies now have to integrate social media into their existing recruitment strategy.

Published in: Business, Technology
  • I LOVE the doughnut slide.......makes it all so simple.
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How social media will change recruitment forever

  1. 1. Presented byAndy Headworth,Sirona Consulting 22nd March 2012 Oslo
  2. 2. Hallo Oslo mitt Twitter heter @andyheadworthMD of Sirona ConsultingRecruitment { Strategy | Social | Process | Online }Corporates and RecruitersPublished author of “Smart Social Media Recruitment Strategies”
  3. 3. When I mention social media to HR & Recruiters........
  4. 4. It isn’t what you do – it is who you are‘Social’ is something you are – it is not something you do. The media doesn’t determine how social a company. Does your company culture focus on building relationships with your customers | employees | prospective employees ? If not, then it is unlikely If yes then lucky you, as social media will do it social media will help you all for you. the way .
  5. 5. Social Media ExplainedTwitter > I’m eating a donutFacebook > I like donutsFoursquare > This is where I eat donutsInstagram > Here is a vintage photo of my donutYouTube > Here I am eating a donutLinkedIn > My skills include donut eatingGoogle+ > I’m a Google employee who eats donutsPinterest > Here’s a donut recipeSpotify > Now listening to “donuts” Thanks to Three Ships Media
  6. 6. Science fiction recruiting becomes reality
  7. 7. The Changes National Talent pools are shrinking [especially in-demand skills] Global Talent pools are increasing due to mobility Company loyalty is diminishing – jobs not careers Candidate driven marketplace ensures choice, where money isno longer the primary driver Transparency is both a talent problem and an opportunity Finding ( and employing) good people is getting harder and harder!
  8. 8. The drivers of change Tech Social £, € Talent
  9. 9. The power of social media
  10. 10. Implications of social media Talent Pool150+ M 100+ M 160+ M500+ M 800+ M 161+ M
  11. 11. Norway’s Talent Oslo now ranks as the fastest-growing city in Europe due to Norway’s strong economy Immigrants and their first-generation children are expected to make up 47% of the Norwegian capital’s population by 2040 (currently 28%). Oslo will invest nearly NOK 25 billion (USD 4.5 billion) in 63 new construction projects, including 16 completely new schools. The Inbound Talent – where from, who & how?Sources: Norway’s SSB & NewspaperDagsavisen
  12. 12. Social Norway 2.6M41k 250k 579k [Working population 2.5M] March 2012
  13. 13. A deeper look at Facebook in Norway Remember over half the population on Facebook ..... Total 2.6 millionFast growing age group in the last 3 months 45 - 54
  14. 14. Recruitment CAN work on Facebook
  15. 15. A short history of social media in recruitment Lessons learned Tactics without strategy Failure to recognise importance of content Lack of response management & conversation
  16. 16. Engagement – are you kidding?
  17. 17. You are in the palms of your candidates AND employeesSmartphone penetration inNorway is 85% So what does your career site look like on a mobile?
  18. 18. The content shift“The ubiquity of access has given candidates ANDemployees the opportunity to create their own contentabout organisations how and when they please” Steven Ehrlich – Global VP, Client Development, aia worldwide
  19. 19. Candidate expectations are changing“If you wish to persuade me, you must think mythoughts, feel my feelings, and speak my words” Cicero 80BC
  20. 20. What the job seekers are saying…..
  21. 21. Take note employers
  22. 22. How do you communicate with your candidates? Tweet Direct Message Message Facetime Chat Message; Circles Huddle; Hangout Message Company updates“If you wish to persuade Inmailme, you must think my Message Audio Skypethoughts, feel my feelings, Video Skypeand speak my words” RSS Feeds Cicero 80BC
  23. 23. Social search
  24. 24. Then the game changed......not just social search Search, plus your world[Now, do you think it might be worth looking at Google+?]
  25. 25. Adding a social layer is not complex
  26. 26. Why social media for recruitment?
  27. 27. Recruiting by influenceJohn Sumser , from HR Examiner: "Klout, Peerindex andKred are just the start, in 10 years they will beas advanced as DNA sequencing". Reach, Influence & Amplification [ Footnote: Work in progress, but algorithms are improving all the time ]
  28. 28. QR codes anyone? Tip: Make sure you take them to a mobile enabled page!
  29. 29. The latest, fastest growing social network
  30. 30. I promised you augmented reality.....
  31. 31. No longer are you in control of your brand....
  32. 32. Remember Joey!
  33. 33. Takk for å være et stort +44 1903 206249 | +44 7788 726019