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Reducing your marketing agency costs - easy said but is it possible?

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Reducing your marketing / trade marketing agency costs - easy said but is it possible?
See the labour costs comparison in the advertising industry across the EU.

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Reducing your marketing agency costs - easy said but is it possible?

  1. 1. Reducing your marketing costs
  2. 2. Reducing your marketing agency costs – easy said but is it possible? • The significant cost difference comes from much lower labour costs in Central European marketing agencies. • Eurostat reports this cost to be 45-70% lower than in the Netherlands and Belgium* AG Marketing | Brussels Marketing Services Broker & Consultant * Source: Eurostat, Advertising and market research sector statistics, April 2013; http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Advertising_and_market_research_statistics_-_NACE_Rev._2
  3. 3. Low costs – is that credible? AG Marketing | Brussels Marketing Services Broker & Consultant * Source: Eurostat, Advertising and market research sector statistics, April 2013; http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Advertising_and_market_research_statistics_-_NACE_Rev._2 59.1 22.9 16.2 41.4 17.9 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 Average marketing agency personnel costs (’000 € per head)
  4. 4. Who are my clients? • My clients are marketing teams from Benelux who seek a new approach, fresh ideas and at the same time need a marketing cost reduction. • I work both for large companies as well as for marketing departments of medium/small businesses. AG Marketing | Brussels Marketing Services Broker & Consultant
  5. 5. The Advantage. What do you get? What are the benefits for You? • Right agency for your particular brief – one size doesn’t fit all • New agency, new approach, fresh ideas • Significant cost advantage • Free marketing brief consultancy • Face-to-face contact AG Marketing | Brussels Marketing Services Broker & Consultant
  6. 6. About I am a marketing services broker and marketing consultant. Based in Brussels, working in the Benelux area. Prior to running my own consultancy business I spent 13 years in marketing departments of multinational companies operating in FMCG and OTC businesses. I was working for a number of key brands in Belgium, Netherlands, France and Poland. Thanks to both local and regional assignments I gathered broad marketing experience at different levels. My educational background is focused on marketing. Before earning a Professional Postgraduate Diploma in Marketing with Chartered Institute of Marketing of London I earned my MS in the field of Marketing. AG Marketing | Brussels Marketing Services Broker & Consultant
  7. 7. Andrzej Gbur contact@agmarketing.be www.agmarketing.be AG Marketing | Brussels Marketing Services Broker & Consultant

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