Category of Podcast: Tech news Tech News Today 432: Android Didn’t Have Chrome The objective of this podcast is to introduce the need-to-know technical news of the day. Showtime: Monday to Friday at 2:30 pm PT or 5:30 pm ET on Http://live.twit.tv The episode that I listened was 432. In this episode, there were 4 host speakers and two guest speakers. The host was Tom Merritt, and the other three co-hosts were Sarah Lane, Iyaz Akhtar, and Jason Howell. Two guest speakers were Derek Colanduno who works for Skepticality. Com and Trey Ratcliff who works for Stuckln Customs. Com. In this episode, they talked about three major topics and other technical news. These three major topics were Nikon D800 Camera, Google Chrome now on Android, and Apple iTV. URL: http://twit.tv/show/tech-news-today/432 Length: 43:13 This is an effective length. This length enables the podcast to include 10 to 12 news in one episode. This podcast show is announced from Monday to Friday, so 10 to 12 news per day is good. If the number of news is too many in one episode may make audience annoy, and if the number of news is too little may be not able to include all significant news in one episode. Therefore, 43:13 is an effective length for a podcast that announce on every weekday.
Content The major host Tom Merritt controls the temple of the podcast. He tells today’s agenda of the show, and he introduces the news article, the co-host and the guest speakers, and he tells the advertising as well. The co-hosts Sarah Lane, Iyaz Akhtar and Jason Howell introduce the news articles, and they ask guest speakers some questions about the major topics. The guest speakers Derek Colanduno and Trey Ratcliff are from the area that related to the topic. For example, Trey Ratcliff has the best travel photograph blog, and he was invited to talk about one of the major topic—Nikon D800 Camera. In the end, the host will introduce the contact information of the guest speakers. In the podcast, host and guests speakers talk about the technical news and share their experiences, ideas and thoughts to the news articles. This is effective content because the host speakers collect the news articles through big and famous technical magazines and websites; also the guest speakers are the experts in the area that related to the subjects. As an audience, I will believe that this podcast supplies a credible content. Targeted audience : people who understand English, both male and female, and who are interested in following tech trend. But I think male will be interested in this podcast more than female, because the content of the podcast is about mobile phone, photography, and computer which interest male. Podcast strategy: communicate and embed advertising The content of this podcast is about technical news and product introduction. It also educates people why they need or not need to have some products. These are communication strategy. In addition, the host speaker Tom Merritt tells the advertising of the sponsor Gazelle.com in the middle of the show. It can be considered the strategy of advertising. Podcast tactic: advertising and design The host said the sponsor’s advertisement (Gazelle.com) twice in the show, one was at the beginning, and the other one was at the middle of the show. About the design, the thumbnail image of this podcast is very attractive. It is the image of the major host Tom Merritt with orange podcast’s name. Briefly tell the host and the major object of the podcast.
Category of Podcast: Gadgets All About Android 47: It’s Technology, Man The objective of this podcast is to introduce everything people want to know about android, such as the biggest news, latest hardware, and the best apps. Showtime: every Monday at 5 pm PT/ 8 pm ET on http://live.twit.tv The episode that I listened was 47. In this episode, there were 3 host speakers and one guest speaker. The host was Jason Howell, Eileen Rivera, and Ron Richards. The guest speaker was Myriam Joire, the senior mobile editor of Engadget. URL: http://twit.tv/show/all-about-android/47 Length: 1:24:07 This is an effective length. Due to this podcast show announce once a week, it needs to cover more news and information than everyday announced podcast. Therefore, one and half hour is an appropriate length.
Content All About Android podcast, it can be identified to three parts, with two advertisements. The order of parts and advertisements are first part, first advertisement, second part, second advertisement, and third part. The first part is “News about Android.” In this part, hosts talk about the news articles that they collect from technical magazines and websites, such as Android Developer Blog, Google Mobile blog, and PC Mag. The host speakers will introduce new Android products in this part, and they also ask guest speaker some questions about Android, or they share ideas and thoughts about Android to the audiences. The second part is “Hardware.” In this part, host and guest speakers talk about the latest hardware information and interesting news. The third part is “Android Arena.” In this part, host speakers hold a poll at Gopollgo.com to identify which apps is introduced from last week are more popular and useful. Every host speaker and guest speaker will introduce an app in the show, and a-week-long poll will be hold. At the next week’s show, the hosts will announce which app gets most votes. The two advertisements are appeared between part and part. These two advertisements are sponsors’ advertisements, and they are from SQUARESPACE.Com and NETFLIX. In the end, the hosts will introduce the contact information of the guest speak. I think the content is effective. The three hosts talk and discuss the content in a casual atmosphere, and they collect news and information from trustful sources. Also, the guest speaker has related background. It is easy for the audiences to understand and trust the content of the show. Targeted audience : people who understand English, both male and female, and who are interesting in Android system or are using Android system. Podcast strategy: Communication and embed advertising The content of this podcast is all about Android system’s news and products. It also educates people some technical knowledge. These can be considered as communication strategy. The host speaker Jason Howell tells the advertising of the sponsors SQUARESPACE and NETFLIX in the middle of the show. This can be considered as advertising strategy. Podcast tactics: advertising and design The host said the sponsor’s advertisement (SQUARESPACE and NETFLIX) twice in the show, one was at the beginning, and the other one was at the middle of the show. About the design, the thumbnail image of this podcast is very cute. The major image is that three hosts become the Android Robots. Also the podcast name is written by green color and with an Android Robot behind the words. This thumbnail image briefly tells the major subject of this podcast---Android. Analyze the differences in the 2 podcasts.: Comparing two podcast shows, I feel that All About Android is better than Tech News Today. Including guest speakers, there are 6 speakers in Tech News Today. The speakers may confuse the audiences. It may be difficult for the audiences to recognize who is host and who is guest. In addition, All About Android identifies the content more clearly. It has three parts, and audiences can easy to catch the point of each part. For example, the audiences know that the show is talking about the Android news now, or the show is talking about hardware now, because the hosts say “ It’s Hardware time” or “Start Android Arena.” Both podcasts are kind of long, leading audiences to follow the steps of the show is important.
Category of podcast: Gadgets Target audience The target audience will be the people, both male and female, who use English and are using Android phone or Android tablet. The target audiences will use their Android devices to listen to this podcast while they are on their way to somewhere or when they are doing something not need to concentrate. Objective of podcast The objective of this podcast is to introduce the new and useful apps that can be downloaded from Android Market. Nowadays, the speed of developing apps has become faster and faster. People may not have time to do the research about the fast-changing apps. This podcast is going to help Android Devices’ users to do the research, and supplying them the best apps in the current trend.
Podcast strategy: communicate and drive traffic This podcast will introduce useful apps and teach the Android devices’ users how to use these apps. It will have both communication and education foundation. In order to increase the awareness of my Twitter and blog, I will tell the name of my twitter and blog in the podcast. Hope it will help to drive the traffic to my Twitter and blog. Podcast tactics: Sell Android apps, and create cute thumbnail image The objective of this podcast is to introduce the apps; therefore, it would be possible for me to sell the Android apps to make money. Additionally, in order to enable the audiences to notice my podcast, I use the picture of an Android Robot. Android Robot is the symbol of the Android system; people can associate the Android Robot with the Android system directly. Also, I think that “image” will grab people’s eyes more quickly than word. Therefore, I decided to use a cute Android Robot as the thumbnail image to attract people’s attention. In addition, this image is same as the photo ID of Twitter and blog, it is easy for audiences to recognize my other social media which they are searching online.
Hi! This is AndroidNI, and I am Renee. I am here to introduce the fun and useful apps for your Android device. Today’s cool app is Scalado Remove. Don’t let anything stand in your way anymore. Remove utilizes powerful technologies to automatically hightlight and remove any unwanted objects or people from an imported photograph. How does Scalado Remove work? When you capture a photo in a crowded place or a busy area, such as Union Square or transportation station, it is difficult to get a clean shot without strangers or cares these unwanted objects appearing at the picture. But now you can shot capture the shot anywhere you want and without worry. By this app, you let your camera remove the unwanted objects for you. Take a photo, select your friends and remove other strangers. That’s it! So easy! Like it? Go to Android Market and download it! This is AndroidNI, for more details about Scalado Remove and more cool apps please check AndroidNI at Twitter and androidni.blogspot.com
PodcastChia-Yu Chen (Renee)Target Industry: Android System(as a Google marketer to promo it, B2C)
Tech News Today Category of Podcast: Tech News URL: http://twit.tv/show/tech-news-today/432 Length: 43:13 (the length usually close to an hour) Host: Tom Merritt Sarah Lane Iyaz Akhtar Jason Howell
Tech News Today Content: Introducing need-to-know news of the day Target audience: People who use English, and who are the tech lover Strategies: Using communication and embedded advertising strategies Tactic: including advertisement and designing thumbnail image
All About Android Category of Podcast: Gadgets URL: http://twit.tv/show/tech-news-today/432 Length: 1:24:07 (the length usually close to one and half hour) Host: Jason Howell Eileen Ron Richards
All About Android Content: Introducing the latest news, hardware, apps, and products of Android Target Audience: People who use English, and are the Android lover Strategies: Using communication and embedded advertising strategies Tactic: including advertisement and designing thumbnail image
AndroidNI• Category of podcast: gadgets.• Target audience: Android devices’ users.• Objective: Introducing the new and useful apps (that can be download from Android Market)
AndroidNI Strategy: Communicating and driving traffic Tactics: Selling Android apps, and using interesting thumbnail image
Notes---script• Opening- introducing the name and host of the Podcast• Body- introducing Scalado Remove app• Ending- driving the traffic to my Twitter and blog.