4 Magnets4 Magnets
New Patients are necessary in dentistry.
To attract new patients, you have to have
a great reputation built on solid clinical
care, case collaboration, happy employ-
ees, the technology your patients desire
and effective marketing.
Depending on your office, it really
doesn’t take much to increase your case
acceptance rate or for existing patients
to spread a good word about you. Often,
it can be done for a fraction of the cost
spent on confusing and generic
social media platforms. Let’s take a look
at some proven methods.
1.CREATE MESSAGING THAT MATTERS
The next time you are looking at putting a message or advertisement
out there, put some thought into what the message is presenting. Every
day, we are constantly being told what to buy and from where. It’s easy
to scroll past online ads, rendering it inefficient to those spending mon-
ey on it. However, if you focus on posting quality information, you make
your post valuable to your readers enticing them to stop and engage.
Appealing topics include end-of-year insurance benefits, new ways of
contacting your office, other patient testimonials and deals on elective
treatments like teeth whitening.
Make sure you know WHO you are targeting. One benefit of social
media marketing are the targeting capabilities. Facebook allows you to
target people who are proven to be early adopters of new technology.
Create a message about how your office uses CEREC to attract new pa-
tients who appreciate the technology you use. Reaching 50 people with
shared interests is more effective than reaching 1000 people who don’t
care about your message.
When eDigital recently conducted a Customer Service Benchmark
survey, it was found live chat features on websites far surpassed phone
and short message services (SMS) in customer satisfaction levels. New
customers want to be able to ask questions and get information quickly
when they can’t make phone calls. Patients who can scout your business
online and communicate with you through live chat are more likely to
schedule with you.
CareText by OperaDDS gives new and existing patients an effective way
to reach out to your office, whether for hesitant, mid-day questions or
emergency, after-hours questions. With CareText, you don’t have to be
interrupted by a phone call in the middle of dinner or a movie to help
Sometimes people need a service you don’t provide onsite. If you refer
10 people to a specialist but only 3 show up, your referral partner just
lost 70% of your good referrals. If in return, she refers 10 people to you,
but only 4 show up, you lose 60% of your potential revenue. Tighten up
your case collaboration and provide your referral partners with point-
to-point, HIPAA-secure communication. Make it easy for them to access
x-rays and data to not only provide easy, complete care for patients,
but to track where the patient is in their treatment plan, starting with if
they’ve shown up for the referral. Reduce the number of new patients
you are losing from not knowing they were ever referred through better
4.INCENTIVIZE EXISTING PATIENTS
Spending money on advertising and chasing after new customers will
always take more effort than utilizing the patients who already love your
office and come back to you. Most of them would be willing to refer you
if you asked them, but how many would go out of their way to make
sure their friends and family come to you? Set up a referral plan to make
that follow-through more tempting. When their referral shows up for
their new patient appointment, provide credit to the referral source’s
account or a gift card to a local restaurant. Make it more worthwhile by
sending another gift when their referral comes back for a second
appointment in 6 months.
Schedule a demo now to learn how you can
incorporate CareText to attract new patients and
utilize a progressive collaboration system to make
referrals easier for your existing patients.
SCHEDULE YOUR FREE DEMO >