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This is wake up call 
BY ANDREW WINSTON
We, as a business community and as a species, are getting 
wake-up 
calls
listen?
1ST 
HOTTER
Record-breaking heat, floods, droughts, and storms are becoming the norm. Extreme weather costs billions. Climate change is not a future model to debate.
Australia added more colors to its weather maps to reflect temperatures 50-54 Centigrade (130ºFahrenheit)
2nd 
Scarcer
EVERYTHING 
is RISING 
relentlessly. 
The demand for
In one year, China built 17 billion sq. ft of new space equal to all of the commercial property in Manhattan 
x 30 =
and we are running out of cheap resources…
3rd 
Scarcer 
transparent
our world is becoming more
what happens in your business 
doesn’t stay in your business 
We now have insight into how companies everywhere treat people and the planet.
TO ANSWER THE WAKE UP CALL
Businesses are uniquely qualified to solve these challenges
Deep change
THE 
PIVOT 
“making organizations more resilient and flexible in a volatile world”
Ask heretical questions 
Step 1:
PROBLEM:
Adidas asked, why do we NEED water to dye clothes? So they collaborated with DryDye no-water technology. 
AHA 
INNOVATION:
goals 
Step 2: 
Set 
based 
science
PROBLEM: 
too much carbon
Made the 2015 F-150 trucks 700 lbs by using aluminum instead of steel 
Innovation: Ford set product development goals to help the world meet needed carbon reduction targets...
Step 3:
some products don’t fit into a prosperous world.
think business models : CVS Health stopped selling tobacco 
INNOVATION:
What should YOUR business 
doing differently? 
stop or start 
FIND THE ANSWER HERE
Business 
Bottom Line 
cannot thrive 
unless people and 
the planet thrive.
We need business leaders to think with their 
heads, 
their wallets, but also with their 
HE RTS 
♥
will you answer the call?
What if our future and lives depended on 
answering?
Because, they 
DO.
Available on Amazon

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