What is more important for long-term business development? It's not finance, not strategy, not technology that leads to big business; it's building a long-term, strategic relationship that is the ultimate competitive advantage. It takes time, discipline, and, like anything else worth doing, a strong commitment. Do you or your company know the right people? Do you consider yourself a rainmaker; a person knowing how to connect with the right people? How could social media strategies help in networking and relationship building? This presentation discusses these issues and more. Participants learned more about this critical skill and became armed with techniques which could be implemented immediately to assist with their networking activities and business development efforts.