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Ooyala Case Study


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After their video content platform saw massive growth in users Ooyala needed a more cost-effective way to scale. Deploying Metapod as part of their hybrid cloud strategy not only provided that, but also allowed their people to stay focused on innovations that are core to their business.

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Ooyala Case Study

  1. 1. Customer Case Study 1 © 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Ooyala manages rapid growth with Cisco Metapod™ to enable efficient, streaming HD video services. Business Challenge Ooyala has the problem everyone wants: managing rapid growth. In an era where TV and video viewing occurs on every kind of device, they’re leaders in helping companies stream HD-quality video to their customers. Ooyala’s success has been staggering: They are already reaching nearly 200 million unique viewers in more than 130 countries worldwide. Ooyala realized the value of the cloud long ago, and has been using Amazon Web Services since 2007 to meet a large portion of its computing needs. However, as the company’s footprint expanded, Ooyala needed a cost-effective way to scale. So it made the decision to extend its physical infrastructure to accommodate a private cloud. Solution After Ooyala committed to the private cloud in concept, it had to decide which technology platform would power it and who would provide it. OpenStack was the logical choice. “OpenStack is clearly pulling away from the competition in the open source cloud space,” says Rick Pittenger, Senior Vice President of Engineering at Ooyala. “A few years ago, you could argue that it was on par with CloudStack or some of the others, but not now. If you compare the feature sets and the community momentum, it is clear that OpenStack is the more mature, more reliable platform.” Powering a private cloud for multi-screen video • Customer Name: Ooyala • Industry: Video management, publishing, analytics and monetization • Location: Santa Clara, California • Number of Employees: 450 Business Challenge • Flexibly managing rapid growth Solution • Implemented a private cloud to cost-effectively scale personalized video delivery Business Results • Obtains a lower-cost way to scale operations and reduce internal IT responsibilities Executive Summary
  2. 2. Intel, the Intel Logo, Intel Core, and Core Inside are trademarks of Intel Corporation in the U.S. and other countries. 9/15 CISCO PROVIDES THIS PUBLICATION AS IS WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. Some jurisdictions do not allow disclaimer of express or implied warranties, therefore this disclaimer may not apply to you. The real question then was how Ooyala would acquire and implement OpenStack. “We looked at a number of OpenStack vendors, and although many will build you a cloud, they generally expect you to implement and manage it,” says Pittenger. “I have a very senior ops team, but even so, they would have had to invest a considerable amount of time learning OpenStack if we went that route, and I’d rather have my teams focused on innovations that are core to our business.” With that in mind, Ooyala went looking for a vendor that would build the cloud and manage it, which led them to Cisco. “Their business model is a perfect fit for our needs. We’re getting all the cost savings and performance benefits we were looking for in an on-premises cloud, but we don’t have to worry about monitoring it, maintaining it, or upgrading it.” Business Results Long-term plans are to grow Ooyala’s on-premises cloud and to continue to use public- cloud providers as well in what Pittenger calls a “hybrid cloud”. He explains that with video streaming, it is important to be as close to the source as possible, and that as such, Ooyala has deployed the solution in different facilities all over the world. “Managing international facilities is complex and expensive, and as a result we will continue to leverage both public and private clouds,” says Pittenger. For More Information To find out more about the Cisco Metapod™ , visit: Cloud and Systems Management • Cisco Metapod™ Product List © 2015 Cisco and/or its affiliates. All rights reserved. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. The OpenStack word mark and the Square O Design, together or apart, are trademarks or registered trademarks of OpenStack Foundation in the United States and other countries, and are used with the OpenStack Foundation’s permission. (1110R) © 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. “We’re getting all the cost savings and performance benefits we were looking for in an on-premises cloud.” — Rick Pittenger Senior Vice President of Engineering Ooyala