10 Inspirational B2B
From Leading Industry Experts
Jackie Huba: B2B companies may not necessarily create
the next iPod or TiVo, but with the right amount of focus
and dedication, they can still create word of mouth that
gives them an edge over competitors.
Amber Naslund: In the world of B2B, your professional
network is everything. Because your business is about
business, the potential of who you know and who they
know is where powerful connections happen.
Valeria Maltoni: Your writing doesn’t have to be boring
just because it’s for other businesses. Businesses have
people who read stuff.
Chris Brogan: Often, B2B content is written to represent
the company. Swell. Except your audience is most likely
your customer base and prospects. To that end, write your
posts with your customer’s usage in mind. Think
about what they will want to know, and how you can be
Ryan Kahn: Content is fire;
social media is gasoline.
Seth Godin: Please stop waiting for a map. We reward
those who draw maps, not those who follow them.
John Morgan: Branding is not just about being seen as
better than the competition. It’s about being seen as the
only solution to your audience’s problem.
Dave Jung: While an awareness of the customer’s use of
your product is important, repeating what they already
know obscures the real information they want. And that’s
what B2B marketing thrives on…information.
Mitch Joel: Whether you’re in the B2B or B2C sales side
and whether or not your product is a cheap impulse buy or
a multi-million dollar long term sales cycle, your business
is now – without a doubt – a media company as well.
Thomas Schmitz: Will B2B buyers find your company
if they put your industry’s frequent search queries into a
search engine? Your website only works when it is seen
by potential prospects and leads. Most people find websites
by using search engines.
Proteus B2B is one of the leading B2B marketing consulting
firms specializing in repositioning business-to-business
companies and their brands. We help B2B companies
identify and migrate to positions of market leadership
where their brands have few credible substitutes in the
Find us at www.proteusb2b.com