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Twitter 101: A Basic Introduction

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A social media walk through to help any new Twitter user get started. This will guide you from setting up a great profile to starting conversations with others to finding specific users to follow.

Twitter is a great place to find people who share interests with you, and build relationships. It is also a great place to listen to users to understand how they feel about certain topics. Whether you're a business or just looking to connecting with people, Twitter is a great place to do so. Twitter is a completely public platform so everything it open. Try not to feel weird joining in random people's tweets because it's typically ok. Join conversations that you are fluent in and understand.

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Twitter 101: A Basic Introduction

  1. 1. TWITTER 101 A B A S I C I N T R O D U C T I O N T O T W I T T E R
  2. 2. What is Twitter? -Twitter is an online social networking and microblogging service that enables users to send and read 140-character messages. -Registered users can read and post tweets, interact with other users, and all other features of Twitter. -Unregistered have limited access and can only read them.
  3. 3. Why should I use it? -Identify interesting people -Immediate connections -No apps or groups necessary, just conversation -No barriers to engage in relationships -Keep up with the news -It’s a great way to get to know people!
  4. 4. The Do’s and Don’ts Do: -Talk “to” people -Create unique messages each time you tweet -Allow your content to find people -Join conversations that are relevant to your industry/interest/hobbies Don't: -Talk “at” people -Broadcast the same message repeatedly -Force content on people/conversations -Join conversations that are irrelevant to you
  5. 5. The basics of getting started 1. Creating a profile 2. Your audience 3. How to Tweet 4. Functions of Twitter
  6. 6. Creating a profile Profile picture: A nice inviting, professional, good quality image. Header Image: Something you are passionate about (show the human side of who you are) Bio: include info about business, position, and passion points/interest. Use short concise words that capture who you are will help people connect with you. The key is being you. Remember: Use same photos on all social handles; Twitter, Instagram, LinkedIn, etc.
  7. 7. Example of my Twitter bio -Profile Picture: Nice, inviting, high quality -Bio: Shows the human side of me with interests and passions. Includes information about the company I work for
  8. 8. Example Twitter profile My background image displays a passion point. If possible, try updating background image 2-3 times per year. For the winter, I update it to reflect my interest with snowboarding.
  9. 9. Building an audience To start building, you must start connecting with other people. Unless you’re a celebrity or company, no one will be interested in following you until you create interest. Try to follow people with similar interests that can relate to your industry and passion points. When people try to connect with you, respond back to them. You want to grow connections with these types of users because they can relate with you and are more likely to engage. Bots are not good to follow. Although they can make you appear to have a larger following base, they are useless in the long run and will never engage with you through conversations.
  10. 10. Building an audience You can't build an audience overnight. Just like real life relationships, your audience is built over time. It’s a process, not an event. If you work at it over time, you can build engaging relationships. Think less of “networking”, and more of “connector” and “community builder”.
  11. 11. Use Twitter’s search function to locate users talking about similar interests or topics. If one of your interests are hiking, some example searches are: Keywords: hiking, backpacking, trails, etc. Mentions of companies that relate to hiking such as REI, Dicks Sporting Goods, Sierra Trading Post, etc. Try searching local to your are as well. Example way to find users
  12. 12. tips for Tweeting -Try to keep your tweets short and sweet. Use the 140 characters wisely. -Use URL shortening services when sharing links. -Use hashtags to enter relevant conversations to talk about topics. -Do not overwhelm your tweet with tons of hashtags. No more than 2 per tweet is recommended. -Use pictures, they drive engagement differently than tweets without them. Remember: if you wouldn’t tweet a piece of content from your company Twitter page, you probably shouldn't tweet it from your personal page.
  13. 13. Basic functions of twitter -Retweet: A user likes your post so much, they wanted to share it with their followers. -Favorite: Shows some love to a tweet, but doesn't share it. There is no defined purpose for favorites. -Lists: ways of sorting users. Great ways to keep track of users -Direct Messages: privately held conversations. You can create groups chats or it can be one on one.
  14. 14. By default, you will be notified when other users interact with your account. Examples of notifications: New followers A user mentions you in a tweet You should try responding to each notification If you get a new follower, follow back If a new follower expresses similar interests, spark a conversation. If you get retweeted or favorited, follow that person If someone tweets at you, try to start conversation/dialogue with them. Understanding notifications

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