SEO Presentation - LA2M

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Andrew Miller of Your Search Advisor presents Search Engine Optimization (SEO) at the LA2M lunch in Ann Arbor, MI on April 8, 2009.

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SEO Presentation - LA2M

  1. 1. Search Engine Optimization LA2M April 8, 2009
  2. 2. Hi.
  3. 3. Andrew Miller
  4. 4. SEO Consultant
  5. 5. Your Search Advisor.com
  6. 6. Housekeeping #LA2M on Twitter @AndrewCMiller All slides, notes, and links available after the presentation at YourSearchAdvisor.com
  7. 7. SEO
  8. 8. Search Engine Optimization
  9. 9. Live Site Review Peace Neighborhood Center PeaceNeighborhoodCenter.org
  10. 10. Kevin Lill & Dan Brady
  11. 11. Define SEO
  12. 12. What SEO Is Not... One-Time Project
  13. 13. What SEO Is Not... Rocket Science
  14. 14. What SEO Is Not... Voodoo
  15. 15. What SEO Is Not... Free Traffic
  16. 16. What is SEO? Subset of Marketing Internet Internet Marketing SEO Marketing
  17. 17. What is SEO? Ongoing Process
  18. 18. What is SEO? Capture Intent
  19. 19. What is SEO?
  20. 20. What is SEO? Accessibility
  21. 21. What is SEO? Accessibility Relevance
  22. 22. What is SEO? Accessibility Relevance Credibility
  23. 23. Accessibility
  24. 24. Content HTML + CSS is best Flash presents problems Text in images or video !
  25. 25. Navigation HTML is crawlable JavaScript, Flash, AJAX are not !
  26. 26. Sitemaps HTML for humans XML for robots sitemaps.org
  27. 27. Is Your Site Accessible? site:www.peaceneighborhoodcenter.org cache:http://www.peaceneighborhoodcenter.org/ Google Webmaster Tools Yahoo! Site Explorer !
  28. 28. Relevance
  29. 29. Keywords Content Page Titles, URLs, Meta Data Alt tags, Header tags: <h1>, etc Link Anchor Text Keyword Research
  30. 30. Digital Asset Optimization Universal Search Pictures, Video, Audio, PDF File names, tags, transcripts, descriptions, URLs, links
  31. 31. Credibility
  32. 32. Links Link JuJu (PageRank) Quality more than Quantity !
  33. 33. Link Building Social Media Public Relations Linkworthy Content Would you link to your site? !
  34. 34. Link Building, Continued Directories Professional Organizations Direct Requests
  35. 35. Analytics Rankings Organic Traffic Conversions
  36. 36. Future of SEO
  37. 37. Can You Help?
  38. 38. Thanks for coming.
  39. 39. Questions? Andrew Miller YourSearchAdvisor.com @AndrewCMiller

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