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Wordpress for Business

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Andrew Marks presents Wordpress for Business. This training was presented a number of times between 2015 and 2017 throughout Australia as part of The Training Collective's BYO Laptop sessions.

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Wordpress for Business

  1. 1. WordPress For Business Andrew Marks @entreprenerds
  2. 2. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect SESSION 1 Dashboard, Setup, Posts & Pages, and Navigation Menus SESSION 2 Extending WordPress with Themes and Plugins LUNCH SESSION 3 Security, Management and Troubleshooting SESSION 4 SEO + Professional Tips and Tricks What we’ll cover today…
  3. 3. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Let’s Recap! Why use WordPress? •WordPress is Easy to Learn and Use •Wordpress is Extendable by using Themes and Plugins •WordPress is Search Engine Friendly •WordPress is Easy to Manage •WordPress is Safe and Secure •WordPress can handle different Media types You can embed YouTube videos, Instagram photos, Tweets, and even Soundcloud audio by just pasting the URL in your post!
  4. 4. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Which WordPress? WordPress.com vs WordPress.org •WordPress.com is a hosted solution Hosting is provided Themes & Plugins (the look and functionality) restricted Website content restricted by T&Cs •Wordpress.org is open source software You need to manage your own hosting Unrestricted access to Themes & Plugins Website content unrestricted
  5. 5. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect SESSION 1 Dashboard, Setup, Posts & Pages, and Navigation Menus
  6. 6. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect The Dashboard
  7. 7. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Settings: General
  8. 8. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Settings: Permalinks
  9. 9. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Settings: Reading
  10. 10. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Pages: Add New
  11. 11. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Adding Media •Any media can be added via the Add Media button, then dragged-and-dropped or selected •Images should be resized before uploading •Videos should be hosted at Youtube or Vimeo •Any document – DOC, PDF, PPX etc – will be linked, not embedded
  12. 12. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Adding an Image
  13. 13. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Posts: Add New •Same as Pages • Have you created a Home & Blog page? • Plus, Posts have: • Categories • Tags • Featured Image
  14. 14. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Appearance: Menus First, Create a Menu
  15. 15. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Appearance: Menus Then, add all the elements
  16. 16. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect SESSION 2 Extending WordPress with Themes and Plugins
  17. 17. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Appearance: Themes
  18. 18. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Appearance: Themes: Add New
  19. 19. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect More on Themes •Only get free themes from WordPress.org/themes • Other free themes can come with hidden nasties • “Premium” themes cost approx. US$50 • Best provider: themeforest.net • Look for Popular items, Best sellers, and Best rated • Each Theme provides new functionality – will need to following instructions in theme’s documentation
  20. 20. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Plugins
  21. 21. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Plugins: Add New
  22. 22. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Plugins: Add New
  23. 23. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Essential Plugins - Free • Yoast SEO / All In One SEO • Digg Digg / Flare / Shareaholic / ShareThis / ShareBar • Contact Form 7 • Google Analytics by MonsterInsights • PixelYourSite • WooCommerce • Jetpack • Redirection • Black Studio TinyMCE Widget • Force HTTPS • WP Smush • Duplicate Post • Simple History • BuddyPress / bbPress • UpdraftPlus
  24. 24. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Essential Plugins – Premium / Paid • Gravity Forms (instead of Contact Form 7) • Gravity Forms add-ons • Backup Buddy (instead of UpdraftPlus) • Visual Composer • WooCommerce add-ons • BuddyPress add-ons • Revolution Slider • Sensei • WPMUDev • Hummingbird, WP Smush Pro, Popup Pro, Membership 2 Plus, Appointments+, Directory, Members Directory, Pay Per View, Pay with a Like, Affiliates, Add Existing Users, Ad Widget,
  25. 25. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect SESSION 3 Security, Management and Troubleshooting
  26. 26. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect WordPress Security The 3 Kinds of Security Your Site Needs 1. Protection 2. Detection 3. Recovery
  27. 27. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect WordPress Security First, some tips: •Keep your site up to date •Strengthen up those passwords •Never use “admin” as your username •Try to avoid free themes •Remove plugins and themes that you aren’t using •Use common sense! Don’t login on unsecured networks, make sure your computer is protected with antivirus software, don’t make anyone else an editor or admin unless absolutely necessary, don’t give anyone else your hosting details unless absolutely necessary…
  28. 28. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Passwords https://youtu.be/yzGzB-yYKcc
  29. 29. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect WordPress Security Security Plugins - Protection •iThemes Security (also Sucuri) •WordFence Security Plugins – Detection •Exploit Scanner •Sucuri Scanner Security Plugins – Recovery •Backup Buddy (also UpdraftPlus)
  30. 30. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect WordPress Security Protection from Spam •Akismet plugin •Stop Spammer Registration plugin •CAPTCHA (in any forms) •Don’t publish email addresses if possible •BuddyPress problems •VigilanTor
  31. 31. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect WordPress Security How to Backup Your Site •Backup Buddy / UpdraftPlus •Manually Storing Your Backups •In your hosting account •“Offsite” – Dropbox / Amazon S3 / Google Drive
  32. 32. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Management Options InfiniteWP (what I use) ManageWP MainWP iThemes Sync (from the makers of BackupBuddy & iThemes Security)
  33. 33. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Trouble Shooting What to do when your website stops working?! • Don’t Panic! • Backup everything • Can you log into the Dashboard? • Disable Theme / Plugin • Reinstall Core • Restore from Backup
  34. 34. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect SESSION 4 Optimising your Content for the Search Engines plus Advanced WordPress
  35. 35. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect What Does Google Think? Google Loves WordPress! •WordPress is designed logically •WordPress is text based •WordPress allows you to perform SEO •WordPress can be design responsive •WordPress started life as a blogging platform
  36. 36. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Essential SEO Plugin Yoast SEO Whilst this plugin takes care of all the technical aspects of search engine optimisation, it first and foremost helps you write better content. Yoast SEO forces you to choose a focus keyword when you’re writing content, then makes sure that you use that focus keyword correctly.
  37. 37. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Get Yourself a Google Account! Google Provides Some Amazing Free Tools: •Google Analytics •Google Webmaster Tools •Google Plus •Google Drive •Gmail and Calendar •Youtube!
  38. 38. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Google Analytics http://google.com/analytics
  39. 39. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Google Search Console http://google.com/webmasters
  40. 40. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Google SpeedTest https://developers.google.com/speed/pagespeed/insights/   https://testmysite.thinkwithgoogle.com/intl/en-au   https://gtmetrix.com/   https://www.dotcom-tools.com/website-speed-test.aspx   The dotcom-tools.com test provides a Waterfall chart, which is a visual representation of which individual files are slowing down your site.
  41. 41. PRESENTER: Andrew Marks @entreprenerds | @trainingcollect | @creativecollect Advanced Features Advanced Features •Embedding Media •Permalinks •Photo Gallery •Drag and Drop Images •Edit Images Advanced Advanced Features •Child Themes •Hooks and Filters •Custom Post Types •Custom Fields •Multisite
  42. 42. thank you learn@thetrainingcollective.com.au (07) 5451 1315 SYDNEY | MELBOURNE | BRISBANE SUNSHINE COAST | GOLD COAST | NEWCASTLE

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