1. 52 weekly strategies to take your business from
where it is today to where you want it to be tomorrow.
BY BESTSELLING SMALL BUSINESS AUTHOR - ANDREW GRIFFITHS

2. There is no shortage of information or advice telling This means all you have to do is focus on one
small business owners all the things they need to do to particular week at a time, and I suggest you do. Master
make their business successful. And this is fantastic. the strategy for that week and it might just become a
habit that will stay with you for ever.
The problem is that we can end up a little
overwhelmed, albeit with really good information. Good luck
Andrew Griffiths
So we take in this great information, but we don’t
implement it. It comes down to over-analysis paralysis. Australia’s #1 Small Business Author
11 books now sold in over 50 countries
In this presentation I am offering a years worth of
business building ideas, broken into 52 weekly
strategies that will take your business from where it is
today to where you want it to be tomorrow.

3. WEEK 1 - Be really clear about where your business is heading.
Clarity and focus are vital to business success. Write down your
goals, aspirations and your big picture vision.

4. WEEK 2 - Invest one hour a day
(and make it your best hour) into
building your business. This is a
great investment, but it needs to
be done every day to work (OK you
can have the weekend off).

5. WEEK 3 - Back yourself 100%. Believe in yourself
100%. Be the best business you can possibly be.
Commit to being exceptional in everything you do
and you will always have a long line of customers
knocking down the door.

6. WEEK 4 - Know exactly how much it costs you to operate your
business on a daily basis. Once we are clear on our daily break even
figure we can focus on making a profit.

7. WEEK 5 - Develop positive daily work habits. Take
time for breaks, knock off at a realistic time, eat
well, drink lots of water and breathe - a lot.

8. WEEK 6 - Every Friday ask yourself this question "how have I made my business better this week than it was last week?"

9. WEEK 7 - If there is a difficult
decision that you have been
procrastinating over, make it
today. Indecision is more
damaging than making a wrong
decision. Why not go one step
further and actually get all of
your “incompletes” done and
dusted.

10. WHY?
WEEK 8 - Ask yourself this question -
"why should someone buy from me?". If
you can't answer this question perhaps
potential customers can't either.

11. WEEK 9 - Outsource the things that you don't like doing
and that you don't very well. Spend your time doing what
you do well and enjoy, leave the rest to others.

12. WEEK 10 - Visit your competitors business (or website) and see what they do better than you. At the same time, see what you do
better than them. We need to know our strengths and our weaknesses.

13. WEEK 11 - Become really good at standing on a soapbox and telling
the world about your business. Be passionate about what you do and
how you tell people about it. Passion equals profit.

14. WEEK 12 - Get out more - hiding in the back office is not the way to grow your business. Meet with people, mix with people and
tell people about your business.

15. WEEK 13 - Don't assume that your customers know exactly what you
do or what you offer. It's your job to tell them, it's not their job to find
out. Update, educate and inform at every opportunity.

16. WEEK 14 - If business is slow, market even more. The
marketing you do today will pay your bills tomorrow.

17. WEEK 15 - What are you doing to develop your own skills? Invest
time, money and energy into your own self development and
professional development.

18. WEEK 16 - Be brave enough to get out of your
comfort zone and try news things - new ideas,
new products, new services, new everything.
New

19. WEEK 17 - Always carry a notebook to write
down the ideas that come to you as flashes of
inspiration. Become a detective and every time
you buy something, think about the process
and look for ideas that perhaps you could use
in your business.

20. WEEK 18 -
ALWAYS act with
the highest levels
of integrity. Build
your reputation as
an honest, fair
and solid
business in your
community and in
your industry.

21. WEEK 19 - Keep away from negative business owners. No matter how
tough times are, moaning about it won't help. Surround yourself with
positive, energetic and enthusiastic people.

22. WEEK 20 - Customers hate to wait. What could
you do to speed up your service?

23. WEEK 21 - Make sure you always have your next holiday
planned. This ensures that you always have something to
look forward to during the year.

24. WEEK 22 - It is OK to sack
a customer. If you can't
meet their needs, if you
don't enjoy working with
them or if they don't pay,
show them the door
(nicely)

25. WEEK 23 - Be an exceptional corporate citizen. This
means helping those in need, giving not just money but
your time and expertise (and maybe even some blood).

26. WEEK 24 - Start your own success board by
recording every success you have during the
year. As the list grows, the hardest of days
become much easier when you can look over
at your list of successes and put whatever
issue you may be facing into perspective.

27. WEEK 25 - Never
stop having fun,
playing and most
importantly,
celebrating your
victories. Have fun
with your staff, your
customers, your
suppliers -
everyone.

28. WEEK 26 - Understand
that it is OK to make
mistakes. In fact the
more mistakes you make
the better, because it
means that you are trying
new things and that is
how we stumble onto a
million dollar idea....

29. WEEK 27 - Be sincerely
appreciative of every
customer who buys from
your business. Remember
they all have a choice and
they have chosen you.

30. WEEK 28 - Many businesses don't charge enough - mainly due to a fear that they will lose customers. There is no
room for a poverty mentality in a successful business. Charge what you are worth and look for the right kind of
customers who want what you sell and who are prepared to pay for it.

31. WEEK 29 - Business owners often put themselves
last - working crazy hours, paying themselves
last, living in a state of constant stress. Change
this. Run your business don't let it run you

32. WEEK 30 - Enter an award. Even if you don't win, it is a great exercise to take stock of your business, specifically where you
have come from and where you are right now.

33. WEEK 31 - Practice being fully present with every person you
meet this week. Stop what you are doing and focus on them.
In this crazy world we are rarely fully present or fully
engaged, but when we are, people notice.

34. WEEK 32 - It's easy to discount to try and get
more business, but it's much better to value
add. No one wins a price war (except the
customer).

35. WEEK 33 - Spend time online researching your
industry around the world. What are other
businesses doing and what ideas could you
adopt and use in your business?

36. WEEK 34 - Pay someone to do a
mystery shop on your business. It
can be a friend or ideally another
small business owner. Even if you
get just one suggestion for
improving what you do, this will
prove a very worthwhile exercise.

37. WEEK 35 - Make a list of every "moment of truth"
where your business connects with your customers.
Ask yourself “how can we make every interaction with
our customers better?”

38. WEEK 36 - Spend one hour a day
disconnected from email, social
media and your mobile phone.
Give your brain a rest and use this
time to think clearly without all of
the other clutter going on around
you.

39. WEEK 37 - Be a generous business - this means
being prepared to give to get. Mean businesses
give nothing away, they charge for everything
little thing and they feel stingy. Give, invest and
be generous whenever you can.

40. WEEK 38 - Join a
networking group and
commit to it fully. This
might be a Chamber of
Commerce, an industry
group, a Small Business
networking club like
BNI. And don’t just take
from the group,
contribute - you have a
lot to share.

41. WEEK 39 - Every business
starts to look tired over
time. Does your business
needs some tender loving
care? A coat of paint,
some new furniture or new
uniforms will reinvigorate
your business.

42. WEEK 40 - Write a press release (go to ehow.com to find out
how) and get your business in the news. Remember the media
needs good news stories and successful business stories are
newsworthy (on radio, television, newspapers, magazines and
online).

43. WEEK 41 - If you want people to refer your business, you need to be a great referrer yourself. Who can you refer today?

44. WEEK 42 - Whenever you are faced with a really difficult customer, stop and put yourself in their shoes. Empathy is a powerful
resource for business owners.

45. WEEK 43 - Marketing is not about how much you spend it is about how much effort you put in. If you don't have a lot money,
you have to hit the streets.

46. WEEK 44 - Never miss an opportunity to say "thank
you" to a customer. Be sincere, be appreciative and
remember, every customer has a world of choice and
they chose you.

47. WEEK 45 - Do you make it really easy for people to buy from
you? What could you do to make it easier? Remove any
obstacles that get in the way of your customers giving you
money.

48. WEEK 46 - Get really
comfortable at asking
your customers to
recommend your
business to their
family, friends and
colleagues. Let them
know you are
passionate and excited
about your business
and you want more
wonderful customers
just like them.

49. WEEK 47 - How well do you
sell? Why not do a sales
training course - even just a
one day or online course?
Imagine how your bottom line
would improve if you increased
sales by just 10%?

50. WEEK 48 - Become an
exceptional communicator.
One of the biggest
complaints that consumers
have is that most
businesses really stink at
communication. Return
calls quickly and you are
already better than the rest.

51. WEEK 49 - Websites are never finished, they are a constant work in progress. Is yours up to date, accurate and inviting?
If you don't have a website, Mama Mia - get one started today.

52. WEEK 50 - Don't wait for necessity to find new markets for your
products or services - go out and find them now. Be brave.
NOTE - No stunt tortoises were harmed in the making of this slideshow...

53. WEEK 51 - Go somewhere nice,
where you can’t be contacted too
easily, and review the year that
was and plan the year ahead.
Even if you are a sole operator, do
you own retreat - and enjoy every
minute.

54. WEEK 52 - Help out other small business owners. Share your experiences, become a
mentor (yes you have a lot to share) and lend a helping hand wherever you can. As
Zig Ziglar said - "the best form of exercise is to reach down and pull someone up"

55. ANDREW GRIFFITHS
www.andrewgriffiths.com.au