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Putting the Social in Social Media
The Rise of Social Media Museum Associations
The (Personal) Social-Museum Experience
Andrew Mandinach
@mndnch
San Diego
Social Media
Managers Group
"If you have a platform you should use it for really
interesting things" - Carrie Mae Weems
The Social Museum - Opening the Conversation Beyond
Marketing
When everything is connected, everything matters.
- Bruce Mau
Who’s got time for that?
Balboa Park
California Panama Exposition
Centennial
Centennial Celebration: Balboa Park Social Media
Managers - UNITE!
The San Diego Social Media Managers Group
At least we’re doing something, right?
Austin Museum Partnership (AMP)
austinmuseums.org
Doing It Together
Dipping Our Toes in Social Media
@austinmuseums
SuperFriends
Austin Museum Day
Austin Museum Day: Media Campaign
Austin Museum Day: Social Media Campaign
Austin Museum Day: Social Media Campaign
Statistics: Austin Museum Day
2013
2014 2015
Attendance 21,700 28,000
28,000
Institutional Participation 42 37
37
Instagra...
What Works...and What We Need to Work Out
Austin Museum Day is great but...
How do we maintain the critical mass
around Mu...
Talk to Us
Andrew Mandinach @mndnch
Lisa Worley @goodlisa
Nicholas Griffith @naturaeobscuram
Adrianne Russell @adriannerus...
Putting the Social in Social Media: The Rise of Social Media Associations
Putting the Social in Social Media: The Rise of Social Media Associations
Putting the Social in Social Media: The Rise of Social Media Associations
Putting the Social in Social Media: The Rise of Social Media Associations
Putting the Social in Social Media: The Rise of Social Media Associations
Putting the Social in Social Media: The Rise of Social Media Associations
Putting the Social in Social Media: The Rise of Social Media Associations
Putting the Social in Social Media: The Rise of Social Media Associations
Putting the Social in Social Media: The Rise of Social Media Associations
Putting the Social in Social Media: The Rise of Social Media Associations
Putting the Social in Social Media: The Rise of Social Media Associations
Putting the Social in Social Media: The Rise of Social Media Associations
Putting the Social in Social Media: The Rise of Social Media Associations
Putting the Social in Social Media: The Rise of Social Media Associations
Putting the Social in Social Media: The Rise of Social Media Associations
Putting the Social in Social Media: The Rise of Social Media Associations
Putting the Social in Social Media: The Rise of Social Media Associations
Putting the Social in Social Media: The Rise of Social Media Associations
Putting the Social in Social Media: The Rise of Social Media Associations
Putting the Social in Social Media: The Rise of Social Media Associations
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Putting the Social in Social Media: The Rise of Social Media Associations

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For many, social media is an extension of their marketing department, with limited engagement to the community or even other museums, both local and global. While there is no short of enthusiasm amongst museum professionals, active on Twitter, institutions as a whole struggle to celebrate local culture amongst each other, ignore the opportunity to act as a place of dialogue during major current events, and in general talk about reaching broad audiences but fail to do so with social media. However this is changing as more and more museum associations and social media groups form.

Looking to fill a void, these groups all share one common value: museums are undoubtedly stronger together; the more collective online efforts we push forward, the better we all do. Andrew Mandinach, Nicholas Griffith, and Lisa Worley will talk about the problems they faced that lead them to form their museum associations and the work they've been doing to build social capital as the dominant currency on social media through quality content and prolonged dialogue. The panel will address our experiences forming these groups, discuss what we're currently doing, and project future goals.

Moderated by Adrianne Russell, co-founder/organizer of #MuseumsRespondToFerguson, our panel will address the responsibilities of institutions to respond to events like we've seen in Ferguson, Indiana, and Baltimore. Forming associations is only the first step, and by opening the gates of social media communication comes great responsibility - some that many aren't willing to face. We will address the ways to move beyond using social media as a marketing tool and the benefits of engaging with people in honest and open dialogues as a way to make institutions more accessible to audiences not normally engaged.

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Andrew Mandinach is the Video Production Manager at the Balboa Park Online Collaborative and formed the San Diego Social Media Managers Group.

Lisa Worley is the Youth Education Specialist for the Texas Historical Commission, the state agency for historic preservation and serves as the Co-chair of the Austin Museum Partnership.

Nicholas Griffith works for the Natural Sciences Division at Bishop Museum in Honolulu and serves as head of programs for the Hawai`i Museums Association (HMA).

Adrianne Russell is a museum evangelist, literary artist, and nonprofit consultant based in Kansas City, Missouri. She has written and presented about the intersections of art, race, gender, and culture for Temporary Art Review, The Museum Life with Carol Bossert, Museum Computer Network, and her blog, Cabinet of Curiosities.

Feel free to contact us: @mndnch, @goodlisa, @NaturaeObscuram, @adriannerussell

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Putting the Social in Social Media: The Rise of Social Media Associations

  1. 1. Putting the Social in Social Media The Rise of Social Media Museum Associations
  2. 2. The (Personal) Social-Museum Experience Andrew Mandinach @mndnch San Diego Social Media Managers Group
  3. 3. "If you have a platform you should use it for really interesting things" - Carrie Mae Weems
  4. 4. The Social Museum - Opening the Conversation Beyond Marketing
  5. 5. When everything is connected, everything matters. - Bruce Mau
  6. 6. Who’s got time for that?
  7. 7. Balboa Park
  8. 8. California Panama Exposition Centennial
  9. 9. Centennial Celebration: Balboa Park Social Media Managers - UNITE!
  10. 10. The San Diego Social Media Managers Group
  11. 11. At least we’re doing something, right?
  12. 12. Austin Museum Partnership (AMP) austinmuseums.org
  13. 13. Doing It Together
  14. 14. Dipping Our Toes in Social Media @austinmuseums
  15. 15. SuperFriends
  16. 16. Austin Museum Day
  17. 17. Austin Museum Day: Media Campaign
  18. 18. Austin Museum Day: Social Media Campaign
  19. 19. Austin Museum Day: Social Media Campaign
  20. 20. Statistics: Austin Museum Day 2013 2014 2015 Attendance 21,700 28,000 28,000 Institutional Participation 42 37 37 Instagram contest entries -- 250 500 Web/mobile views 50,000+ 24,500+ 30,900+ mobile app downloads --
  21. 21. What Works...and What We Need to Work Out Austin Museum Day is great but... How do we maintain the critical mass around Museum Day all year? What is our goal? What is our voice?
  22. 22. Talk to Us Andrew Mandinach @mndnch Lisa Worley @goodlisa Nicholas Griffith @naturaeobscuram Adrianne Russell @adriannerussell

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