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For many, social media is an extension of their marketing department, with limited engagement to the community or even other museums, both local and global. While there is no short of enthusiasm amongst museum professionals, active on Twitter, institutions as a whole struggle to celebrate local culture amongst each other, ignore the opportunity to act as a place of dialogue during major current events, and in general talk about reaching broad audiences but fail to do so with social media. However this is changing as more and more museum associations and social media groups form.
Looking to fill a void, these groups all share one common value: museums are undoubtedly stronger together; the more collective online efforts we push forward, the better we all do. Andrew Mandinach, Nicholas Griffith, and Lisa Worley will talk about the problems they faced that lead them to form their museum associations and the work they've been doing to build social capital as the dominant currency on social media through quality content and prolonged dialogue. The panel will address our experiences forming these groups, discuss what we're currently doing, and project future goals.
Moderated by Adrianne Russell, co-founder/organizer of #MuseumsRespondToFerguson, our panel will address the responsibilities of institutions to respond to events like we've seen in Ferguson, Indiana, and Baltimore. Forming associations is only the first step, and by opening the gates of social media communication comes great responsibility - some that many aren't willing to face. We will address the ways to move beyond using social media as a marketing tool and the benefits of engaging with people in honest and open dialogues as a way to make institutions more accessible to audiences not normally engaged.
Andrew Mandinach is the Video Production Manager at the Balboa Park Online Collaborative and formed the San Diego Social Media Managers Group.
Lisa Worley is the Youth Education Specialist for the Texas Historical Commission, the state agency for historic preservation and serves as the Co-chair of the Austin Museum Partnership.
Nicholas Griffith works for the Natural Sciences Division at Bishop Museum in Honolulu and serves as head of programs for the Hawai`i Museums Association (HMA).
Adrianne Russell is a museum evangelist, literary artist, and nonprofit consultant based in Kansas City, Missouri. She has written and presented about the intersections of art, race, gender, and culture for Temporary Art Review, The Museum Life with Carol Bossert, Museum Computer Network, and her blog, Cabinet of Curiosities.
Feel free to contact us: @mndnch, @goodlisa, @NaturaeObscuram, @adriannerussell