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Why Nobody Fills Out My Forms 2 - Electric Boogalo

Still having difficulty encouraging people to fill out web forms to sign up for newsletters, apply for jobs, or complete their online shopping orders? Find out even more tips to help keep people from abandoning early, such as making form field widths more convenient, easing credit card entry, grouping related fields into sections to promote scanning, and styling buttons and controls so your webpage does not look like it was written in 2000.

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Why Nobody Fills Out My Forms 2 - Electric Boogalo

  1. 1. Why Nobody Fills Out My Forms Part 2 Andrew Malek @malekontheweb
  2. 2. @malekontheweb Forms Part 2 – Judgement Day?
  3. 3. @malekontheweb Forms Part 2 –The Legend of Curly’s Gold?
  4. 4. @malekontheweb Forms Part 2 – !
  5. 5. @malekontheweb Input LeInput Lengths
  6. 6. @malekontheweb
  7. 7. @malekontheweb ZIP Code Field Size ▪ “The size of the input communicates the length of the content needed.” –Andrew Coyle, Product Designer – 3d02985a8e24 ▪ “Thou shalt size the input fields according to their expected input” –Johan Ronsse, Designer – commandments-of-good-form-design-on-the-web/
  8. 8. @malekontheweb ZIP Code Field Size (2) ▪ However… don’t make the size too small –Test with several browsers – font rendering may differ –Test with maximum length of largest width character (i.e. M orW) –If users from other countries expected, test with other ZIP / postal code formats
  9. 9. @malekontheweb Single Column
  10. 10. @malekontheweb
  11. 11. @malekontheweb Multiple fields on one line
  12. 12. @malekontheweb Multiple fields on one line
  13. 13. @malekontheweb Are Two Columns Really Bad? ▪ Research by ConversionXL Institute – usability/ ▪ “Survey participants completed the linear, single- column form (n = 356) an average of 15.4 seconds faster than the multi-column form (n = 346).This was significantly faster at a 95% confidence level.”
  14. 14. @malekontheweb But There is an Exception… ▪ KathrynWhitenton of the Nielsen Norman Group – ▪ “Exceptions to this rule: short and/or logically related fields such as City, State, and Zip Code can be presented on the same row.” ▪ If implementing, testing is still recommended…
  15. 15. @malekontheweb “Text fields should be about the same size as the expected input since it’s extremely error prone when users can’t see their full entry.” - Nielsen Norman Group
  16. 16. @malekontheweb Too small!
  17. 17. @malekontheweb ******* ********** ** ACCOUNT MANAGEMENT UX
  18. 18. @malekontheweb Allow for a show password option (i.e. eBay)
  19. 19. @malekontheweb Show Password JavaScript ▪ Angular – Bootstrap – ngx-show-hide-password – ▪ Bootstrap Show Password – ▪ jQuery hideShowPassword – ▪ react-password-mask – ▪ Vue-password –
  20. 20. @malekontheweb Sign-on – confirm password field
  21. 21. @malekontheweb Confirm Password Issues ▪ Jessica Enders, Principal of former design consultancy Formulate ▪ “By having double entry for one or more fields on a web form, we are asking the entire user population to do more work, for the sake of preventing what could be a very small number of errors.” – form-fields
  22. 22. @malekontheweb Confirm Password Field Case Study ▪ Formisimo, form analytics company ▪ “We noticed that over a two month period, our password repeat field … was responsible for over a quarter of all the people that abandoned our sign up process:” – changes-lead-to-a-55-increase-in-conversions/
  23. 23. @malekontheweb SMS 2FA (Two-Factor Authentication) ▪ Ensure code changes every time ▪ Keep verification code page free from distractions ▪ 4-6 digits to be typed typically fine; longer may frustrate users ▪ Do not show the whole phone number – just couple of digits
  24. 24. @malekontheweb
  25. 25. @malekontheweb
  26. 26. @malekontheweb Credit Card Entry
  27. 27. @malekontheweb Though it May Seem Obvious… ▪ Keep credit card entry quick ▪ Avoid distractions ▪ Describe all form fields ▪ Explain errors ▪ More ideas: – form/
  28. 28. @malekontheweb Auto Detect Credit Card Type ▪ Stack Overflow discussion – ▪ credit-card-type – ▪ jQuery Credit CardValidator – CreditCardValidator/
  29. 29. @malekontheweb Entering Credit Card Information ▪ “Errors during the checkout process are generally problematic as they are likely to lead to cart abandonments, and card validation errors are even worse because users are particularly volatile when entering sensitive information such as their credit card data” –Baymard Institute – patterns
  30. 30. @malekontheweb
  31. 31. @malekontheweb Spacing Patterns and Formatting ▪ Card type, spacing patterns, etc. from Baymard Institute – patterns ▪ NPM package to add spaces to credit card numbers – ▪ Angular-credit-cards – ▪ React-maskedinput –
  32. 32. @malekontheweb
  33. 33. @malekontheweb Don’t Use Four Fields! ▪ ‘With split fields … it adds in an extra cognitive load to the user. "Do I need to manually jump to each field?“ "Will the system do it for me?“ "What if I hit tab myself but the form automatically jumped - will it have jumped into the 3rd field instead...?“’ –
  34. 34. @malekontheweb
  35. 35. @malekontheweb Credit Card Expiration Date ▪ “The greater the difference between the format of the expiry date on the card and the format of the expiry date in the UI, the greater the cognitive load on users when transcribing and validating their transcription.” –Jeffrey Morgan, UI Designer and developer – expiration-date-user-interface/
  36. 36. @malekontheweb Credit Card Expiration Date (2) ▪ Label the month and year fields ▪ 2-digit year recommended – that is what is seen on cards, though many use 4-digits ▪ If showing the month name, show the number first, i.e. “02 – Feb” for ease of scanning ▪ Pulldowns require extra clicks / presses, though reduces need to verify for invalid input – A/B test
  37. 37. @malekontheweb
  38. 38. @malekontheweb
  39. 39. @malekontheweb ux/input/forms/
  40. 40. @malekontheweb
  41. 41. @malekontheweb Grouping Fields
  42. 42. @malekontheweb Which Approach? ▪ Group related fields into sections and show all on one long page ▪ Group related fields into sections that collapse / expand, allowing the user to show / hide each section ▪ Put different sections of input on separate pages
  43. 43. @malekontheweb One Page, Split into Sections ▪ One page has a smaller “interaction cost” – fewer clicks / presses as one doesn’t have to navigate between pages ▪ Easier to see all answers before submitting without relying on separate “Review” screen for multi-page forms. –Raluca Budiu, Director of Research –Nielsen Normal Group –
  44. 44. @malekontheweb
  45. 45. @malekontheweb Accordion-Style Checkout Issues ▪ Consider automatically collapsing other sections when opening new sections, to simplify display ▪ Browser back button should not go to previous webpage, but previous accordion section ▪ Auto-scroll users when opening a section ▪ Animate step changes –Baymard Institute –
  46. 46. @malekontheweb Argument for “One Thing Per Page” ▪ Adam Silver, designer and coder ▪ “Six years later (2014), when I was at Just Eat, the same thing happened.We redesigned the single- page checkout flow so that each section became its own page. … The result was an extra 2 million orders a year.” – form-design-one-thing-per-page/
  47. 47. @malekontheweb Accessibility Argument – Multi-Page ▪ “This helps make long forms less daunting and easier to understand, particularly for people who are less experienced using computers or who have various cognitive disabilities.” –W3CWeb Accessibility Initiative –
  48. 48. @malekontheweb
  49. 49. @malekontheweb
  50. 50. @malekontheweb design-fe89d0127c92
  51. 51. @malekontheweb Let Users Save Their Work ▪ Provide a “Save” button so users can fill out the form later ▪ Ensure it stands out from “Continue” button, but placed near button so user can find it easily –Raluca Budiu, Nielsen Normal Group –
  52. 52. @malekontheweb One More Thing… Prepare Users ▪ Depending on purpose, warn users of approximate time needed ▪ If IDs, cards, information needed, prompt users –BizTesty – making-long-complex-forms-easier-users/
  53. 53. @malekontheweb
  54. 54. @malekontheweb Styling FormsStyling FormsStyling FormsStyling Forms
  55. 55. @malekontheweb General Form Styling Notes ▪ Ensure a pressed button appears different ▪ Don’t cram form elements together – white space is your friend ▪ Blur / gray out read-only fields ▪ Consistent look-and-feel throughout website ▪ Highlight active field
  56. 56. @malekontheweb Bootstrap -
  57. 57. @malekontheweb Material Design -
  58. 58. @malekontheweb Material Design Libraries ▪ Angular Material – ▪ Material – UI (React) – ▪ MUI (VanillaJS, Angular, React) – ▪ Vue Material –
  59. 59. @malekontheweb Semantic UI -
  60. 60. @malekontheweb Miscellaneous
  61. 61. @malekontheweb Autofocus First Field ▪ Autofocus on first form field <input type="text" name= " name" autofocus> ▪ Combine with highlighting or differentiating active field ▪ Lets user know where they are in form and immediately start typing
  62. 62. @malekontheweb Which Would You Prefer? ▪ “The form has been submitted. A newsletter should arrive shortly.” ▪ “Thank you for taking the time to sign up for our newsletter!You should receive your first newsletter soon!” ▪ “Design Better Form” – form
  63. 63. @malekontheweb
  64. 64. @malekontheweb WHY NOT ALL CAPS? ▪ “The more nonparallel edges your text has, the higher the shape contrast it has. High shape contrast makes words easier for users to recognize.” –Anthony, UX Movement – users-to-read/
  65. 65. @malekontheweb Remember Everything During a Process ▪ Retyping information frustrates users ▪ Too much may drive them elsewhere ▪ For complicated, multi-step forms, users will try different paths than what you expected
  66. 66. @malekontheweb Dark Patterns
  67. 67. @malekontheweb What are “Dark Patterns”? ▪ According to Harry Brignull of : –“Dark Patterns are tricks used in websites and apps that make you buy or sign up for things that you didn't mean to.”
  68. 68. @malekontheweb
  69. 69. @malekontheweb
  70. 70. @malekontheweb
  71. 71. @malekontheweb
  72. 72. @malekontheweb
  73. 73. @malekontheweb @malekontheweb

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  • BonnieBouman

    Apr. 21, 2018

Still having difficulty encouraging people to fill out web forms to sign up for newsletters, apply for jobs, or complete their online shopping orders? Find out even more tips to help keep people from abandoning early, such as making form field widths more convenient, easing credit card entry, grouping related fields into sections to promote scanning, and styling buttons and controls so your webpage does not look like it was written in 2000.


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