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Monthly Social Media Update November 2023 copy.pptx

This document summarizes recent updates and trends related to major social media platforms. It notes that consumption of news on social media is changing as platforms shift focus to niche communities and ad-free subscriptions. Instagram's Reels feature is growing rapidly as Meta works to compete with TikTok, adding new editing, sharing and analytics tools to the format. Facebook is prioritizing discoverability and insights for creators to emphasize professionally generated content. Additional platform updates include new features for customizing algorithms on TikTok and monetization options across Threads, Snapchat and YouTube.

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© 2020 Adobe. All Rights
Reserved.
Social Media News Update –
November 2023
The Trends, Data and Updates you need to know.
A DO B E E X P R E S S
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
2
Stay in the know!
getsocialja.substack.com
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
3
Try out the Adobe Express Content Scheduler
© 2020 Adobe. All Rights
Reserved.
Data
A DO B E E X P R E S S
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
5
TikTok’s EU userbase
© 2020 Adobe. All Rights
Reserved.
© 2020 Adobe. All Rights
Reserved.
6
LinkedIn’s EU userbase

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Monthly Social Media Update November 2023 copy.pptx

  • 1. © 2020 Adobe. All Rights Reserved. Social Media News Update – November 2023 The Trends, Data and Updates you need to know. A DO B E E X P R E S S
  • 2. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 2 Stay in the know! getsocialja.substack.com
  • 3. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 3 Try out the Adobe Express Content Scheduler
  • 4. © 2020 Adobe. All Rights Reserved. Data A DO B E E X P R E S S
  • 5. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 5 TikTok’s EU userbase
  • 6. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 6 LinkedIn’s EU userbase
  • 7. © 2020 Adobe. All Rights Reserved. Trends A DO B E E X P R E S S
  • 8. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 8 How consumption of news on social media is changing
  • 9. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 9 TikTok usage is plateauing amongst teens
  • 10. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 10 Reels makes up 50% of the time spent on Instagram
  • 11. © 2020 Adobe. All Rights Reserved. New Features A DO B E E X P R E S S
  • 12. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 12
  • 13. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 13 You can now add collaborators to Instagram Broadcast Channels
  • 14. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 14 Tag Broadcast Channels in Feed Posts
  • 15. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 15 Highlight post replies in Instagram Stories
  • 16. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 16 Instagram allows for boosting of posts you’ve been mentioned in
  • 17. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 17 Instagram enters partnership with Amazon
  • 18. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 18 Instagram launches new notification sticker
  • 19. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 19 Share Feed posts and Reels with ‘Close Friends’
  • 20. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 20 New Reels editing tools: New fonts and text-to- speech voices
  • 21. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 21 New Reels editing tools: Add GIF clips
  • 22. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 22 New Reels insights tools: Separating Initial Plays from Replays
  • 23. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 23 Download Reels clips
  • 24. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 24
  • 25. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 25 Add-free Facebook and Instagram is now live.
  • 26. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 26 Create Reels from existing Facebook video clips
  • 27. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 27 A/B testing for organic Facebook posts
  • 28. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 28 Facebook increase discoverability for creators.
  • 29. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 29 Facebook improves insights for creators.
  • 30. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 30 Facebook adds a new Subscribe button for creators.
  • 31. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 31 Facebook adds ‘Share to Threads’ feature.
  • 32. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 32 Threads adds Alt Text options to desktop publishing
  • 33. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 33
  • 34. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 34 Grok, the AI-driven chatbot is coming to X, trained on X data
  • 35. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 35
  • 36. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 36 AI-driven content summaries comes to LinkedIn
  • 37. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 37 AI-driven job fit analysis comes to LinkedIn
  • 38. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 38
  • 39. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 39 Customize your TikTok Algorithm
  • 40. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 40 …and the rest
  • 41. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 41 New basic analytics tools come to Threads
  • 42. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 42 Threads increase post discoverability through Facebook & Instagram
  • 43. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 43 Pin posts on Threads to highlight your important content
  • 44. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 44 Snapchat’s Ad-Free subscription plan
  • 45. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 45 Google shows total follower count in search results
  • 46. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 46 YouTube ‘For You’ Feed
  • 47. © 2020 Adobe. All Rights Reserved. Wow!You Made it! A DO B E E X P R E S S
  • 48. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 48 Stay in the know! getsocialja.substack.com
  • 49. © 2020 Adobe. All Rights Reserved. © 2020 Adobe. All Rights Reserved. 49 Let’s try and summarize that… 1️⃣ Social media is changing. The decline of feed post sharing along with the rise of Ad-free subscriptions and niche communities is a very interesting trend to watch. 2️⃣ Instagram Reels is growing quickly. Meta is recovering lost ground to TikTok, usage is growing and a plethora of new features have been launched to help us leverage this format. 3️⃣ Facebook is leaning into ‘creators’. For the first time, we’re seeing Facebook confirm how they are ranking organic content. Right now, it’s content from creators they want to prioritize. 4️⃣ Threads usage is climbing. After a decline in growth post-launch, Threads is again demonstrating the incredible power of Meta to replicate - and make a success of other’s features. @jordandeneellis @andyrlambert