BOB JOHNSON, Owner & Founder• Brumos Racing Team Associate, 2002 – 09• Started Action Express Racing in 2010• Hired Joao Barbosa and Terry Borcheller as ﬁrst driversGARY NELSON, Team Manager• Two-time Daytona 500 champion as crew chief• Joined Action Express Racing as Team Manager in 2010• Led team to victory at Daytona in Action Express Racing’s ﬁrst ever race
KEY DEMOGRAPHIC• 69% of GRAND-AM fans are between the ages of 25-54AFFLUENT• Average HHI for a GRAND-AM fan is $72,000GROWING• 20+ million GRAND-AM fans in the United States• GRAND-AM and American Le Mans to merge debuting in 2014
• 77 MILLION homes with SPEED CHANNEL• MRN broadcasting in 38 COUNTRIES• OVER 3 MILLION unique viewers tuned in for the 2012 Rolex 24 at Daytona• Extensive EUROPEAN exposure• LIVE streaming• In 2012, GRAND-AM had a 33% INCREASE IN COVERAGE from 2011• DIGITAL & SOCIAL MEDIA exposure
The Rolex 24 at DaytonaJanuary 24th-27th, 2013• 2012 was the 50th Anniversary of the Rolex 24 At Daytona• Champions from all motorsports disciplines compete for glory in the twice around the clock classic• Past participants have included champions from open wheel, NASCAR, Indy 500, IRL and Formula One• Press coverage from over 50 countries and broadcast in South America, Europe, Central America and Australia• Full broadcasts and/or highlights available in 382 million households in 196 countries/territories in 2012, +13% over 2011!
1/24 to 1/27/13 | Rolex 24 at Daytona | Daytona, FL 6/30/13 | Sahlen’s Six Hours of The Glen | Watkins Glen, NY3/2/13 | Circuit of the Americas | Austin, TX 7/26/13 | Indianapolis Motor Speedway | Indianapolis, IN4/6/13 | Barber Motorsports Park | Birmingham, AL 8/10/13 | Road America | Elkhart Lake, WI4/20/13 | Road Atlanta | Braselton, GA 8/17/13 | Kansas Speedway | Kansas City, KS6/1/13 | Chevrolet GRAND-AM Detroit 200 | Detroit, MI 9/8/13 | Mazda Raceway Laguna Seca | Salinas, CA6/15/13 | Mid-Ohio Sports Car Course| Lexington, OH 9/27 to 9/28/13 | Lime Rock Park | Lakeville, CT