Email marketing KM4B-241013

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Email marketing KM4B-241013

  1. 1. Blaze a trail through the email marketing jungle Andrew Knowles KM4B - 24 October 2013 @andrew_writer Email marketing by Andrew Knowles
  2. 2. Today’s marketing landscape Email marketing by Andrew Knowles
  3. 3. How marketers are spending their budgets in 2013 54% will increase marketing budget 71% will increase digital marketing budget Source: Responsys & Econsultancy Email marketing by Andrew Knowles
  4. 4. Return on Investment 66% of in-house marketers say email offers ‘excellent’ or ‘good’ ROI Only SEO comes higher (75%) Source: Adestra & Econsultancy Email marketing by Andrew Knowles
  5. 5. Email marketing options Email marketing by Andrew Knowles
  6. 6. MailChimp Email marketing by Andrew Knowles
  7. 7. How to create a mailing list • • • • • Offer something in exchange Sign up from your website Email footer Use social media Always get permission Email marketing by Andrew Knowles
  8. 8. Before you send an email… …decide what action you want the recipient to take. Email marketing by Andrew Knowles
  9. 9. Email marketing by Andrew Knowles
  10. 10. Different types of email • • • • • • Welcome message to new subscribers Birthday special offer New product news Special offer A unique message for your readers Newsletter Email marketing by Andrew Knowles
  11. 11. Learn more at “How to win new business through email marketing with Mailchimp” 30 October at Kingston Maurward Cost £35 Andrew Knowles @andrew_writer Email marketing by Andrew Knowles

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