Vanson Bourne Research Insight: BYOD

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A surge in the popularity of smartphones and tablets has led to an increasing trend of Bring Your Own Devices (BYOD) in large UK businesses. In an age of hot-desking and flexible working, it seems that BYOD could be the answer to creating a more e­fficient, and a more satisfied, workforce. But with more freedom comes greater responsibility. The security risks to businesses of BYOD cannot be ignored.

We surveyed 100 UK businesses with minimum of 500 employees (50 with 500-3000 employees and 50 with 3000+ employees), to find out just how prevalent BYOD has actually become – and to see what the driving force behind the new trend is. We then surveyed 200 US businesses (100 with 500-3000 employees and 100 with 3000+ employees) to provide a geographical comparison.

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Vanson Bourne Research Insight: BYOD

  1. 1. Research Insight: Blurred lines: Is BYOD changing the way we work? Intelligent Market Research
  2. 2. 2 Blurred lines: Is BYOD changing the way we work? A surge in the popularity of smartphones and tablets has led to an increasing trend of Bring Your Own Devices (BYOD) in large UK businesses. In an age of hot-desking and flexible working, it seems that BYOD could be the answer to creating a more efficient, and a more satisfied, workforce. But with more freedom comes greater responsibility. The security risks to businesses of BYOD cannot be ignored. We surveyed 100 UK businesses with minimum of 500 employees (50 with 500-3000 employees and 50 with 3000+ employees), to find out just how prevalent BYOD has actually become – and to see what the driving force behind the new trend is. We then surveyed 200 US businesses (100 with 500-3000 employees and 100 with 3000+ employees) to provide a geographical comparison. Find out more: Watch our latest webcast providing the headline analysis from our BYOD research Find out more: Download our 'BYOD:The Reality in 2014' Infographic Find out more: Watch our video interview with Ben Daubney, Research Consultant at Vanson Bourne, where he looks at just who is driving the growth of BYOD. BYOD is in full swing Push or Pull? It is no longer a case of if companies will choose to incorporate BYOD into their normal working practices, but just a matter of when. More than half the organisations surveyed already have a policy in place and the majority of those that don’t, expect to see one implemented within two years. There are, however, still some organisations that have a policy prohibiting BYOD, although the majority of ITDMs surveyed believe employees are using their personal devices for work purposes anyway. With more than 40% of respondents believing that a BYOD policy will provide them with a competitive advantage over the competition, it is easy to see why this new approach is on the rise. When it comes to the driving forces behind BYOD there has been a marked pull from employees to get management to sanction it. In contrast the senior decision makers do not appear especially proactive; the majority are said to be either indifferent or cautiously allowing BYOD experimentation. That leaves a notable contingent at management level that is doubtful of the benefits of this new way of working. Expansion in the use of smart phones and tablets – and the opportunity that the Cloud offers enterprises - has made it easier for people to access their work on the go and been the organic generator for BYOD. The adoption of a policy to ratify these now widely-used practices is expected by the majority within two years.
  3. 3. What are you looking at? Whether they are actually permitted to do so under a specific policy or not, more and more employees are using personal devices for work-related activities. Topping the ‘to do’ list of employees on-the-go, are reading emails and using the internet for work purposes. With more companies realising the importance of enterprise social media and the need for immediate online interaction, it is not surprising to see 39% of ITDMs say that they believe employees are using their own devices to access publically available apps, such as Twitter and Find out more: Download our BYOD Infographic which gives a breakdown of BYOD device usage Left to their own devices Find out more: Read our latest blog from Graham Opie, Director at Vanson Bourne, where he looks at BYOD Leaving employees to their own devices will create a more flexible and productive workforce, while also offering companies a competitive advantage over rivals who haven’t yet adopted a BYOD policy. Larger organisations view increased productivity as a key benefit of such a policy, while smaller enterprises see the ability to work more flexibly and offer better customer service as higher priorities met by the introduction of BYOD. Cost cutting is also a driving factor for companies when introducing BYOD. Of those IT decision makers surveyed nearly 40% say that they see it as a way of reducing operational costs and more than one fifth see it as a way of reducing commuting costs and time for staff. 3 How secure is BYOD? The security risks of adopting a BYOD policy are evident and could have far reaching consequences for businesses. But with employees using their personal devices for work purposes in half of all respondent organisations, management cannot leave their heads buried in the sand for much longer. The Information Commissioner’s Office has already issued guidelines to companies to help them navigate the minefield of data protection now that BYOD is so prevalent. Using encryption and secure channels to transfer data, as well as creating a data wipe facility should the device ever be lost or stolen, are just some of the techniques that can be used to minimise information leaks. Find out more: Watch our video interview with Ben Daubney where he examines the security risks of BYOD Around one in three of the organisations surveyed has an approved list of devices employees can use for BYOD, but under one in 10 has a similar list of supported applications. It seems that securing the information that is being accessed has a long way to go before it catches up with the growth in the trend.
  4. 4. View Research Now Intelligent Market Research Access the full in-depth market research results on BYOD on our website here. 4 Geographical differences affect attitude towards BYOD Find out more: Ben Daubney looks at whether the growth in BYOD is a global trend in our final BYOD video. Download our UK v US BYOD Infographic comparing the results from both surveys. UK 44%USA 74% We did the same research in the USA, to compare and contrast. Although the majority of respondent organisations in both countries either already have a BYOD policy in place or expect one to be implemented in the near future, attitudes to BYOD adoption are more positive in the USA. Nearly three quarters of US respondents believe that BYOD gives companies a competitive advantage, compared to just 44% in the UK. Managers in the USA are embracing a BYOD policy more readily and the signs are that they are implementing proper procedures to limit potential pitfalls. Around a quarter of those surveyed in the USA say that their organisation has an approved list of supported applications, compared to just 8% in the UK. But whatever the differences in the attitudes towards and the regulation of BYOD, respondents from both sides of the Atlantic agree that employees are the driving force behind this latest technological revolution.

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