MOBILE STRATEGY IN UK MIDMARKET AND ENTERPRISE
AT A GLANCE
PRIORITISING MOBILE STRATEGIES
To what extent is supporting your organisation’s mobile strategy a priority within the technology department?
The majority of
strategy as a high
Not a priority
A big priority
Finance is the only
sector where the
organisations feel that
their mobile strategy
is a Priority
WHAT'S THE STRATEGY'S MAIN FOCUS?
Thinking of your organisation’s mobile strategy, who is most important?
MOBILE STRATEGY: EMPLOYEES
8 out of 10 organisations have mobile strategies in
place for their employees…
MOBILE STRATEGY: CUSTOMERS
....whilst 7 out of 10 have mobile strategies in place
for their customers
Who is more important in regard to mobile strategy?
Employees or Customers?
THE DEMANDS A MOBILE STRATEGY PLACES ON
Which of the following is your technology department experiencing as a result of your mobile strategy?
proving a new
We spend an
amount of time
Demands vary by size of organisation
Technology departments in enterprise organisations are more likely to experience
increased network demand, face new data challenges and the need to spend more time
on tech support for employees.
Demand & spend vary by sector but no link between them
RD&T, where network spend has increased, is the least likely to notice increased network
demand. Manufacturing, the sector least likely to have increased spend on the network
is the most likely to experience increased network demand.
Survey conducted in March 2013 by Vanson Bourne.
Responses of 100 senior IT decision-makers in UK commercial
enterprises (1000+ employees)